The world of Internet marketing is constantly evolving, so if you want to stay on top of your game, you really need to stay on top of the latest trends. You might remember SEO PowerSuite and Link-Assistant from the previous reviews we’ve published in this space. We’ve talked about SEO SpyGlass and Rank Tracker, for example, but what about the more social part of the world wide web.
Those very same people have now added a new product to the SEO mix in the form of BuzzBundle. In today’s review, we’ll take a look at exactly what BuzzBundle has to offer and how it can help to improve your brand presence and interaction online.
The Social Media Manager
While the other products in SEO PowerSuite are geared more toward conventional search engine optimization, BuzzBundle is designed squarely around social media and social networking.
In some ways, you could say that BuzzBundle is a social media manager or a social media dashboard, but taking a look at the feature list, you’ll quickly discover that it does much more than that. Yes, one of the main features is the ability to manage multiple social media profiles, including Twitter, Facebook, and Google+.
In addition, you are able to monitor blogs and forums for mentions of your brand, responding accordingly to help maintain and improve your presence online. You can also track the same when it comes to your competitors. If a customer has a negative experience with a competitor and tweets or blogs about it, you can respond in kind and let them know why you are so much better.
Starting a Project
BuzzBundle is organized into projects, though each project can contain multiple domains and you can use it to manage multiple social media accounts.
As an example project, I put MichaelKwan.com as the main website, but I added MEGATechNews, Dot Com Pho, and Beyond the Rhetoric as “additional websites.” This way, all of my social media work related to those four brands can be managed and monitored from a single project. This may or may not be the best approach for everyone, since some people prefer some segmentation, but that’s totally up to you and it’s completely optional.
After entering the website information, you can then enter your target keywords for the project. BuzzBundle will then scour the social networks, as well as forums and blogs, for mentions of those keywords.
Monitoring Mentions and Conversations
Yes, there are other dashboards out there that are used for networks like Google+ and Twitter, but there aren’t as many that also integrate with blog searches and forum searches.
Shown above is the main dashboard for BuzzBundle. Everything you need to know and do with your social networks can be seen from this single interface, compressing it all into columns. This is great for monitoring conversations and for replying using the right account at the right time in the right place. You don’t need to keep logging in and out of the sites to respond.
It is also possible to use BuzzBundle to schedule your status updates and replies. This comes in remarkably handy when you start looking at the ability to manage multiple accounts too.
Creating 100 Different Personas
BuzzBundle is set up so that you can create up to 100 different personas, all managed through the same interface. These personas can populate the social networks and forums.
You can even create new accounts from within BuzzBundle for this purpose. While you could use this for “real” accounts for each of your brands, it is also possible to create “fake” accounts that can help to build buzz around your company, your products, your sites and your brands. It’s up to you how you want to use it. Of course, it’s very useful if you have different accounts for the company, your PR manager, your president, and so on.
To help disguise its use, these additional accounts can be made to appear as if they are updating from a different location using a different IP, as proxies are supported.
Building Buzz Around Your Brand
There are currently two different versions of BuzzBundle available. The free version tracks 30% of your brand mentions and allows for three additional sites per project. You are limited to 50 personas and can monitor one competition website. If you upgrade to the $199 Professional edition, you track all brand mentions, monitor up to 5 competing websites, and can have up to 100 different personas. It is also only through the Professional edition that you’re able to save a history of your communications, which is likely one of the most important features to have.