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MaxBlogPress Stripe Ad WordPress Plugin

written by John Chow on January 4, 2008

Get Traffic To Your Site!

If you’ve ever visited Engadget or any of the other Weblogs Inc. blogs, you’ll noticed that they all run a cool little stripe ad at the top of their blogs. I always thought that was a cool advertising feature because it’s highly visible (it’s the absolute first thing readers see) and not that intrusive. Now, MaxBlogPress has ordered a review for a WordPress Plugin that lets you create your own stripe ads.

Enter “Stripe Ads”, a new non-obtrusive way of displaying a single line of advertising message, a special note or other information right at the top of your blog, just like this:

linead.jpg

As WordPress Plugins goes, MaxBlogPress Stripe Ad is pretty complete. There are tons of options to control the look and feel of your ads. Installation is also very simple – just download the Plugin, unzip, upload to your WordPress Plugins folder and activate. All the Plugin controls will be located in the WordPress Options section under MBP Stripe Ad.

Unlimited Stripes Ads

line-option.png

Entering ads is as simple as entering the title and the link. MaxBlogPress Stripe Ad gives you the option to open the link in a new window and apply weight which helps determine how often the ad will appear. There’s also an option to disable a link in case an advertiser doesn’t renew. Global settings includes the ability to stick the stripe to the top of the page at all time, hide the close button and disable all the ads.

You don’t have to use MaxBlogPress Stripe Ad for selling advertising. The Plugin can be used to promote anything on your blog. From highlighting a feature articles to announcing a contest to telling everyone you’re getting married, the Stripe Ad is a great way to get attention.

Complete Control Over Ad Appearance

line-option2.png

MaxBlogPress Stripe Ad offers really good control over the look and feel of the ads. There are options to set the front style, color and size. You can also control the background and border color. Additional options include how many time you wish the ads to show up on your blog and a field to enter your Clickbank ID (MaxBlogPress has an affiliate program).

The only thing I don’t like about the Plugin is the “Powered by MaxBlogPress” that appears on the right side of the Stripe. There is no option to turn it off. It would be nice if MaxBlogPress offers a paid professional version without the link. I’m sure many bloggers would be willing to pay for an unbranded Stripe Ad. The link does carry your Clickbank ID (if you have one) so it may make money for you, but I rather pay to have it removed. The powered by link is the only thing stopping me from running the stripe ads (that and the blog is too top heavy already).

For bloggers looking for a new advertising revenue source or a way to plug features on their own blog, the MaxBlogPress Stripe Ad plugin is a pretty good solution.

*Update – Well, that didn’t take long. Interest in the stripe ad has been so great I sold four ads already! If anyone want to buy a Stripe Ad, the price is $250 per month. Only five spots are available. Four have been sold already so if you want that last spot, get your order in now.

Payment for the Stripe Ad will be by PayPal subscription. Once payment has been made, email your ad description and link to johnchow@johnchow.com.

*Update 2 – Ads are sold out.

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Don't mean to take away Maxblog's thunder but
for some reason this plugin wouldn't download from the site so I made my own plugin in about 5 minutes.

It doesn't support rotating ads but that'd probably take another 5 minutes when I need it.

Here's a simple howto for those who like to hack:

http://zedomax.com/wiki/index.php/HOWTO_ad_an_nice...

Check out http://zedomax.com/blog for a customized look to it.

@Max:
Cool one Max..
I'm sure with more time, this small basic code can be tweaked similar to actual one ;)

@Chow:
And thanks for increasing our awareness and effective use of wordpress with such plugins. Thanks John!

- Wakish -

Could somebody post a download link to their plugin. I don't want to provide my email address since I don't know what he's using it for. :)

John now that you have removed the 'powered by' link, it has left the text looking off centre.

Yeah, I noticed that as well... Anyone know how to fix that?

I find it annoying. I actually thought it was spyware on my browser when it showed up. Then I saw this post about it. At least don't make it follow you as you scroll down.

LOL, another $1,250 just like that!

Looks cool and I am going to try it at my blog. :mrgreen:

I got it installed, up and running on my blog. Thanks for the recommendation.

I'm having trouble getting it to show up. Benny, did you have any trouble with it or did it show up immediately?

I find it quite intrusive :S

I'm just glad there is an X button :lol:
Pretty annoying ad, although I read most articles in my RSS reader anyways.
~ Dave

great plugin, i hack my theme to make like this. but i want to try it, very simple plugin.

Guy's at Adblock Plus pointed to block #div(id=mta_bar). I was lazy so i did not check out what it was about, now i see it's a CSS hack and it's annoying.
Hopefully it is not any more in my sight, sorry John but this chap can't stand pop-uppy shit.

Cheers

One suggestion I'd like to make is that if visitors close the strip ad, it should STAY closed for the duration of the visit, not reload every time you visit a new page. That should help reduce its annoyance for a few readers. :grin:

you can do that using a block cookie

That would also reduce the effectiveness for advertisers. Usually I don't care but I decided to advertise this time :wink:

Thanks for this tip and for the Clicktale tip. They were exactly what I was searching for!

I like the idea but that was bar none the most annoying download experience I've had in a while. First I had to register, then read through a three mile long landing page, then enter a password to access the download page, which of course hung and resulted in a blank screen. After several tries and fails, it finally downloaded.

I'm fairly confident though this plugin will be just as stable as the developer's blog was. :roll: :razz:

I totally agree, is there another plugin available to do the same type bar? I visit engadget daily and like the one they have.

I think it would be better for the stripe to appear at the bottom of the page and scroll with the viewer. This way nothing at the top is blocked. The ad still displays above the fold at all times... There must be a way to edit the code to do this.
- Charles

does it affect seo? i'm reffering to:will google index the ad in the stripe?

cheers,
Tom

Thank you for this information. Even though I dont have a blog in word press. I am thinking that it is a great task.

I hope AdBlock or NoScript will block this sack of shit of a plugin. To be true this "stripe" goes on my nerves and no i will not accustom to it.

You mean you sold 5 ads after this post.
Holy crap :shock:

Woah, that is cool. I've been thinking of some none-intrusive advertising options for my new forum www.affiliatetalk.org and something like this should do nicely. I wonder if there is a phpBB version available.

I hate it (right now) because it needs some work.

#1 - kill the floating down the page, it needs to stay static up top because it's annoying as anything when you scroll around a little. If you want a floatie, park it at the bottom please!

#2 - brand it, it needs a logo on the left side, easily done with a proper image floated left.

#3 - add more functionality, like a dropdown menu on the right side. (note: an html dropdown will get spidered, phpBB forums have done this for years - see phpBBhacks.com for an example)

#4 - this plugin will negatively impact SEO, specificaly the description text google auto generates if you don't provide it. Prominence takes a hit too BUT if you add a dropdown it has added value at least.

#5 - nah, no number 5... I don't hate it that much. It's funny to read about john chow accidentaly squeezing and extra 1250.00 out of the blog when 99%+ of its readers can't get that monthly in total.

ATV Style, can you please contact me from my website's "contact us" link? I have to talk with you on some matters.

gr8 new feature for wordpress

i loved it

the stripe is a very good idea

Great plugin!
I've just downloaded it. Thank you very much, John!

Thanks! Great plugin! I have installed it on one of my wordpress projects!

Hey John,

I think I just bought your last spot!

I will send you an email right now...

Cool plugin! I might have to use this type of deal for sitehoppin.

Yet another way to monetize by blogs, without using much of the space. Cool!

That's a great plugin! :mrgreen:

Wow this is great :smile:

Now only if they made a good ad purchase page for it.

Okay, I'm in favor of ads anywhere, all the time. (I'm in the ad biz as a Creative Director.) My only issue with the stripe ads -- at least the ones on John Chow -- is that they don't look like something you should click on. They look like headlines or informational/helpful mini-page headers that give you an advance heads-up about what is on the page below, to be read while you're waiting for the page to load. I think you have to make sure the wording of the link is really obvious, so that the viewer realizes s/he should actually click on the stripe ad.

It is definitely important that you write a message which makes people want to click: a special offer or an important announcement regarding your blog.

Alan Johnson

Love the plugin. I just downloaded it and will install tomorrow. I've been wondering how that was done.

Great plugin. Nice information John.

I really hate those frames... They are the first thing you notice when you enter a site, but they're really annoying and ugly to me. Please don't take it the wrong way, I really love your web but I think it would be a mistake to keep that bar there...

I think talkfreelance has something very similar, but there bar resembles that mozilla popup blocker that appears at the top.

Very nice plugin, just annoyed I didn't think of it first...lol

But Im working on a nice plugin myself... watch this space ;)

John, do the links pass page rank? Or are they automatically no follow?

The links are not nofollow (in my case, it doesn't matter, since I am linking to a page within my website).

Alan Johnson

Great plug-in .... will have a look and see how it intergrates now.

Interestingly the first thing i did when i opened this page was x-out that bar, then i read the post .. hmmm, maybe its not so great?!

Neil, I purchased one of the spots here and I'll be posting about my results when I start to see some. I figure if I can sell 4 of my theme's, I'll make a profit on the deal.

Unobtrusive perhaps, but very annoying.