Measure Success – HootSuite Reinvents Social Analytics

Hootsuite, my favorite Twitter client (see my visit to their office here), has just released an awesome set of analytics tools. HootSuite Social Analytics are designed to help you close the gap between your actions on the social web and the results of your efforts. This collection of tools are built to give you a better view of your social profiles with powerful analytics tools to measure results and customize reports. In short, track the success of your social media campaigns and get a better understanding of the return on your investment.

The highly-customizable Social Analytics system comes with highly-requested reporting features allowing you to track Twitter brand mentions, measure Twitter profile growth, examine Facebook Likes and demographics, and even overlay website results from Google.

Start Reporting

If you’ve logged into your HootSuite account today, you’ve already seen some big changes to the way your dashboard looks. All functions are now built into a handy menu beside your streams — Analytics (formerly Stats), Contacts, Settings etc. — everything is right there.

The Stats that you’re familiar with will be broken out into over 30 “modules” or report functions which can be mixed and matched into customizable reports with interactive graphs and charts. But don’t worry, if you liked the Stats the way they were, you can still access them in a function called Quick Reports.

You can start from scratch or use one of the pre-built templates to start using the new functionality right away. Once the report is built you can add a custom logo to your header, insert an intro blurb and name the report with any title you like. Check out the video below to see the new Hootsuite Social Analytics in action.


31 thoughts on “Measure Success – HootSuite Reinvents Social Analytics”

  1. Thanks for posting,I really needed to see my social analytics.

    Thanks,
    Bradley Nordstrom

    1. Abhik says:

      The interface looks like Google Analytics.. 🙂

      1. design flyer says:

        yeah.. its very similar but perhaps more beautiful because of more attractive colors.

        1. PPC Ian says:

          The interface looks really amazing. At the end of the day, the truth is in the numbers. Great to see such awesome analytics for social media.

          1. d3so says:

            I wish they would have the same feature on their mobile app.

    2. I def need to have a look at Hootsuite. Still just using raw Twitter.

      1. d3so says:

        I use echofon and twitter app. I rarely tweet anything on the web.

  2. Hey John,

    The new analytics function is great. Thanks for the report. Another reason to use HootSuite.

    I’ll give it a try.

    1. Lakhyajyoti says:

      I am also planning to give a try.

  3. Tan Dung says:

    yes, The interface looks like Analytics of Google

    1. I was thinking the same thing and thought the pic was from Google Analytics.

      1. Lol the same here. The image is look like google analytic.

    2. Lakhyajyoti says:

      Yes it looks like google analytics.

  4. Wasim Ismail says:

    Great new features, this will give us all a better insight.

    1. design flyer says:

      Yes and it is really important these days.

  5. I was just deliberating whether to use this tool or not… looks like I ‘ll give it a try.

  6. Lakhyajyoti says:

    Heard first time about hootsuite.Thanks for sharing.

  7. I’ll try this service in the future. When I start social media campaign

  8. Allen Walker says:

    Thanks for a great update. 🙂
    That’s a really great addition to their current services.

  9. fas says:

    They offer some awesome services, very valuable.

  10. Is this the same as Analytics of Google as i have just installed the word press plugin can you get word press plugin Hootsuite.

  11. Have used Hootsuite for a while. Awesome new feature to the package.

    1. design flyer says:

      Yes and its very user friendly..

    2. Fazal Mayar says:

      can you give me a little review about it?

  12. looks really good, should give it a try for sure

  13. christina says:

    its look google analytics but does it have all the features like google analytics

  14. Fazal Mayar says:

    nice tool, i wanted a global idea of the stats of my social networks accounts.

  15. I want to use this tool to track my social networking sites

  16. anitha says:

    its similarly like google analytics

  17. i always prefer google analytics

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