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My Blog Business Structure

written by John Chow on February 13, 2008

Make Money!

Now that we’re in the middle of tax season, I’m getting emails on how I structured the blog for income tax purposes. In my last post about blogging and income tax, I stated that if you make money online, you must pay taxes on it. While legal deductions can help lower the tax you pay, structuring your blog properly can have an even bigger impact on the tax bill.

How I Do It

*Disclaimer – This is how I do it. It does not mean this is how you should do it. Your situation will be completely different and you should seek professional advice to find the best method for you.

I run this blog as a corporation instead of a proprietorship. The number one reason for doing it this way is income tax. The corporate tax rate for a CCPC (Canadian Control Private Corporation) is 17% (15.5% for 2008) on the net income up to $400,000. While paying $68,000 in tax may seem like a big dollar amount, it’s far better than paying $160,509 if that $400,000 was earned as a proprietorship.

Every year, I file two tax returns – one for the myself and one for the corporation (I actually file more than two because I own more than one corp). In the eyes of the tax man, the blog and John Chow are two separate, legal entities. One is taxed at the corporate rate and the other is taxed at the personal rate. For most people, the personal tax rate is always higher than the corporate tax rate.

One for You, Two for Me

In addition to tax savings, running the blog as a corp offers some very creative income splitting. If your corp nets $450,000 a year, the first $400,000 is taxed at 17%. However, the amount above $400,000 is a taxed at a much higher rate (34.12%). This is where the ability to split income comes in handy. By paying yourself and your wife $25,000 each, you’ll reduced the corporate profit to $400,000 and keep it in the lower tax bracket. The $25,000 each that you and your wife took out will be taxed at the personal rate. At $25,000, the average tax rate is the same as the corporate rate. Yes, it’s true. In Canada, a person pays the same rate on $25,000 as a CCPC pays on $400,000.

In my situation, my salary from the corp is zero. I get paid by dividends. Dividends are paid from corporate retained earnings (after tax money) and if your sole source of personal income is dividends, you’re allowed to receive $33,000 of it each year totally tax free. The company has already paid tax on the dividend so it can pass to me tax free as long as I stay under the limit. If I receive more than $33,000, I will owe additional tax.

The advantage of this setup is dividend is not considered earned income and therefore neither myself or the company have to pay CPP (Canada Pension Plan) on that money. The other advantage is one doesn’t need to work for the company to receive a dividend. They just need to be shareholders. If the company is own by four people and everyone was paid by dividend, it’s a neat way to transfer $132,000 out of the company and into the owners’ hands without the owners paying tax.

The one disadvantage (and it’s really not a disadvantage) of paying by dividend is it doesn’t qualify for RRSP (Registered Retirement Saving Plan) contributions. You need earned income for that.

How Do You Live On That?

If very important to remember that the corp and you are completely separate in the eyes of the law and the tax man. You can’t go withdrawing corporate funds to buy personal toys. If you do, the money used will be considered income to you and taxed at your personal rate (which will be higher than the corp rate). This is why I don’t drive a Ferrari. I only make $33,000 a year!

How do I live on only $33,000 a year? In my next post, I’ll show you how to take large sums of money out of a corporation without incurring a tax liability. :twisted:

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Again, very smart John!

Hey, thank you for sharing this information. If my blog ever hits it big, I will consider this as an option.

Time to expand the blog to include reviews of super cars :evil: Lease a new car every month or so, write a review and write it off.

Hey john, I just joined the site yesterday and I am trying to download your E-book but I never receive an email confirmation to actually read the book. Is there another link to read it?

that's pretty cool stuff you got here... is the lambo your ride?

very interesting, can't wait for the next post

Why dont you just set this crap up in dubai or bahamas because its the internet it has no physical location, oh but then Canadians get taxed on their world wide income lol, as if.

Hi John,

You should put together a similar post for your US bloggers!

At the least you could find someone to do a guest post on US taxes if you are not knowledgable or interested. I remember seeing a blog/domain tax ebook or site a while back (maybe a year ago), but I never purchased it.

Cheers to lower taxes!

little bit offtopic why do such huge Tax always run behind us :evil:

I need to find a post like this on the American system. I have been paying taxes a year behind for two years now as a sole proprietor. It's a trap I hope to get out of this year.
But for upcoming years I want to diminish the amount I pay. I am thinking of doing enough sites this year for non-profits to write off my whole income in donation receipts. Not sure if that is possible, but I am going to try it. I will be doing my first one soon and each one I have talked to has said that they will pay me top dollar "on paper" for the IRS's benefit.
But I would like to look into corporations more.

Great post! I've changed from sole prop to corporation last year for the same reasons as you. I got slapped with a high tax in 2006 because I didn't listen to my accountant and procrastinated on incorporating. I'm looking forward to your next post.

i am wondering if you ever get tax audit will they use this post and your blog income against you?

hopefully not lol.

He is not doing anything illegal. Thats just how the tax system is setup, and you game it.

thats the glory of incorporating...even if he gets audited, who cares...there's nothing they can do, he is doing nothing wrong, its all declared and legit! John has achieved hero status with this post!

Wow...there is alot of anticipation for the next post John!
EVERYONE SHOULD DIGG THIS STORY?

How much does it cost to incorporate?

The fee varies from province to provinces. In BC, it's $350 if you know how to do it yourself. $1,000 if you use a lawyer. It's take 10 minutes to do. Unless your corporate structure is really complex, I would do it myself.

Or you could set up a separate corp (something similar to an S corp in the US) and pay your corp a consultation fee, which would prevent you from paying higher personal tax. :twisted:
*I don't condone this method. Just putting it out there

Take large sums of money out of a corporation without incurring a tax liability?

....if it's what I'm thinking.....evil....but I like it.

As long as your plan for living on $33,000 a year doesn't include living off Ramen Noodles, I can't wait to hear how you pull this one off. Good stuff John.

Understanding corporations and how to structure them for your financial benefit is essential to achieving wealth. But the other important point is that structuring corporations for your business ventures also limits your liability. Because your blog and John Chow are two separate legal entities, if someone sues John Chow and secures a judgment against him, they cannot touch the income earned by the blog to satisfy the judgment. It also works in reverse: if someone files a claim against the blog (like defamation) and secures a judgment against the blog, they cannot attach the assets or money of John Chow to satisfy the judgment. And, to take this further, if you own property, I highly recommend owning that property as a corporation. That way, you limit your liability in very similar ways.

You say if someone sued John personally they can not touch the corporation. That is only partially correct. Since John owns the corporation it is his asset, so it can be used to pay for a judgment against him.
The other way around it is correct, if someone sues the corporation and wins they can not go after John's other assets.

What makes you think I own the corporation? :twisted:

Keyword: Family Trust.

in the end you have some financial interest in the corporation, if it is only partial. You said you are a shareholder, this means you must own some shares. IF it is a trust, you probably are a beneficiary.

It really depends on how protected you want to be. I'm not in fear of any big law suits against me so I wouldn't go to extremes. However, it is possible to arrange things so you own nothing but have control over everything.

Oh man you are taxed a lot.In our parts of the world people don't do that.Well i will be waiting for your next post get an idea how you live on $33,000 a year. :shock:

Hey, I just noticed you changed your logo.

I hope the US tax system has some very similar laws as you gave me some good ideas for how to keep more green.

Most countries infact do, I suggest you contact a qualified accountant who will be willing and able to provide you with the legal loopholes to save you more $$

This is something great to share! Although I'm here in Singapore and some of the things are different but I believe that the fundamental is still the same. I'll need to go check out with a legal adviser here.
~Terry

Great post John. The last one, (income tax), this one and your next one make a great trio. I'd say these will be one of my favourites from your site (especially if I start making money on my blog/sites).

This is a great and valuable post in regards to blog finance! The tips would be helpful... I'll wait for the next posts! :smile:

This was a FANTASTIC post! As a Canadian it is directly relevant to me. As a blogger who has no worry about having to pay that much in taxes any time soon, its information I will keep in my back pocket.

BTW all are invited to check out my blog @ www.dropthemike.com. Lots of exciting stuff going on including an Interview I did with Curt Schilling of the Boston Red Sox which was just posted this week.

Mike.

I enjoyed this post. It's always great to see how other people work their taxes for their benefit, although I didn't understand some of the terms since my taxes are done in the US.

Very useful Stuff John, I'm in the process of setting this all up for my Start-up. Looking forward to the next post.

Very interesting. I wonder how this would translate in the Philippine tax system? :mrgreen:

This is all to confusing for me. I'd better contact a bookkeeper.

While I'm not making 400,000 a year yet, how to structure my blog for income tax purposes has been haunting me and my wife this year - simply because it has increased our personal income enough to be of concern now that it is tax time. I've been looking for tax advice specifically tailored to a blog and while I had an inkling that incorporating was the way to go, I wasn't quite ready to take the plunge. I even discussed things with a friend of the family accountant. Thanks a lot for the info on how you do it, it's definitely giving me a direction to go for the upcoming year to minimize what I'm going to be paying. Muchly appreciated.

Nice post John I need to start looking at these kinds of things as I look to monetize my next project down the line.

And he said he earns $33.000, even tho all might seem legal I bet the law man will get really mad if he reads this (and your monthly income report) lol.

I think you'll find this is quite a common practice in business, so the tax man won't be upset. People like John who run businesses got to where they are today by understanding where money is best placed, so there are a lot of them.

You don't get rich by giving money away.

No not really, its legal loopholes that John is just exploiting :twisted:

I'm learning this in Year 10 Commerce (Australia).
Ha, how I wish half my class get it half to your understand so we dont have to go over the same damn thing over and over again. Looking forward to next post :evil:

Great post John, I cant wait for the follow up post. But you should drive a Ferrari and let the business buy it and depreciate it over time. You are a Dot Com Mogal and should be able to justify the expense. Now maybe if you bought a bugatti then I can see that might be excessive. But if you want to look like a duck you have to walk like a duck. So since you are a dot com mogal I say you shoud drive a dot com mogal car. At least you could show up to your next meal in style. LOL.

Very good tips but I only US tax though. Hopefully your next post will help US tax payer too. :lol:

$33,000 a year? hmmmm.. :shock:
I can`t wait to see the next post! I bet it`s gonna be pretty interesting..

Yes. Buy why do you even need $33,000 when you can get everything you want under corporate head. :razz:

That's great advice John! I've taken a personal taxation course, and while it's not the most fun thing to do, it does become very interesting for someone who has their own business. Unfortunately, most people wouldn't find it to be of too much interest because their income consists of employment income of which the ITA offers little, if any deductions aside from RRSPs.

And yes, the $33,000 cap isn't really that big of a problem since if your sole income is all received on a tax-free basis, there's nothing that you would be able to get back anyways if you contributed to an RRSP. Neither is there any need for tax deferral since there was no tax in the first place.

Again, excellent post! Keep them coming!!

I have two questions, one of which is probably a lot dumber than the other.

1. I guess that's why you have separate bank accounts for John Chow (the person) and TTZ Media. As I recall, business accounts typically incur heavier banking fees.

2. How would you go about investing corporate money in the stock market, mutual funds, GICs, and the like?