My Interview In Today’s Georgia Straight

If you pick up a copy of today’s copy of The Georgia Straight newspaper, you should see an interview I did with Stephen Hui. For those not living in the lower mainland, you can read the interview online.

It’s always nice to receive mainstream media coverage. I don’t believe any blog has been able to get big without it. If you look at blogs like Shoemoney and Problogger, you’ll see that they’ve received a lot of press from the “old world” media.

Getting mainstream press should be one of your blogging goals. Here’s a few tips to help you get it.

Start At Home

Magazines and Newspaper are always looking for news story. It’s what drives their business. Without content, they can’t run. Generally speaking, the bigger the news outlet, the easier it is for them to find content because they’re bombed with story ideas all the time from people or companies wanting to get coverage. Your best bet is to start at home with your local papers and magazines. Once you’ve been featured locally, you can leverage it to get featured nationally and internationally.

Send your local paper an email to the editor and tell them your story (or send a tweet to Stephen Hui). Every editor loves a story about a local boy doing good. I recommend you start with the biggest local newspaper instead of the smallest. It takes the same amount of effort talking to a 1 million circulation paper as it does for 10,000 circulation tab. Aim high locally to get maximum bang for the buck. Another reason for doing this is it makes it a lot easier to get coverage from the smaller papers once you’ve been featured in a big one. If the biggest paper in town says no, then move to the next biggest and so on. Starting from the top down is much better than going from the bottom up.

Have a Story To Tell

What attracts old world media is the story. If you have a good story, you have a great chance of getting press. The best place to tell your story in your about page. If you don’t have one, then you better make one. People visit a blog for the writer as much as the information. I visit Shoemoney not just because he tells me how to make money but because he’s an interesting guy with a great story.

It’s All About The Brand

In order to get tier 1 media coverage, you have to stand out from the 120+ million other blogs in the blogsphere. You can’t do that if you don’t have a brand. What makes your blog different from all the others? If you can’t answer that question, then you can forget about getting readers much less getting in a national magazine or newspaper.

When you have a brand, you have an advantage over the blog next door. Even if the two of you wrote about the same thing, you will be the one who gets the press because you are a brand name while the other guy is a no name. At a minimum, building a brand means you must have your own domain name and custom blog design. Read my post on how to brand your blog for more information.

You can be the most knowledgeable person in the world on a topic and the media won’t care because you have no brand and no story to tell. Those two items are the foundation on which on great press coverage is built on.


60 thoughts on “My Interview In Today’s Georgia Straight”

  1. I’m in the middle of writing a couple of articles to be published in a local magazine and newspaper.

    Steven-Sanders’s last blog post: How Successful Blogging Is Like Giving Birth

    1. really good for you i hope it works out for you buddy

      social bookmarking demon’s last blog post: Review Of The Email Messenger “Mostly Known” As AWEBER

  2. Great points John. Having a strong bio page can get you some good free publicity. Starting small with community papers, or college papers (if your niche is that age group) can drive more people to your blog and also have those articles picked up by the larger entities.

    [email protected] last blog post: Stocks Bounce Back Thursday

    1. I certainly agree with you bud but you also need to be known in the network also to increase your overall exposure

      social bookmarking demon’s last blog post: Review Of The Email Messenger “Mostly Known” As AWEBER

      1. networking is good. But we all have to start at a base point and work up the ladder to gain exposure.

        [email protected] last blog post: Freebie Monday #24 – Free White Castle!

    2. Yeah, I’ve found that the bio page can save the papers/magazines loads of time if you type it up properly.

  3. Michael Zhao says:

    Excellent post! I live in L.A. and there are so many media outlets here. It would be more easier to get my story published since there are more options available. It’s either go big or go home.

    Michael Zhao’s last blog post: Go Hard or Go Home.

    1. very interesting insight that is pretty rad that you stated that because it does seem really handy and well thought out

  4. Pheak Tol says:

    cool post – did you started out with the local newspaper or zine as well?

    branding yourself is probably the most important piece because it backs up everything else that you may have said, information that you’ve given out, or anything else that you may have put out there.

    I’d like to try it one day after I get a better branding of myself.

    1. Agreed. I doubt a newspaper or magazine would want to do coverage about someone that hardly branded their site.

      1. nice point there now thats really true because what would someone want to do something with a nobody

  5. Bash Bosh says:

    Very nice interview indeed. I’ve enjoyed reading it!

    Bash Bosh’s last blog post: The Best To-Do List Managers

    1. I indeed agree with Bash BOsh on this one because I truly did learn a lot from what you had to share with your readers

      social bookmarking demon’s last blog post: Review Of The Email Messenger “Mostly Known” As AWEBER

  6. RealTruthMLM says:

    Just curious, how do you track traffic generated from an offline source?

    A goal to get into my local newspaper is a little premature for me. I think I have to reach my first goal of more than 10 visitors avg per day…hehe

    1. Jake Stone says:

      You’ll see a spike in the search terms related to identifying your site or your name.

      Jake Stone’s last blog post: Sellwell 8 – give them a choice

      1. RealTruthMLM says:

        In the case of this article, someone wouldn’t necessarily search google for John’s name but would go directly to his site, right? How do you track that or do you just have to compare to baseline direct visitors?

        Thanks for the reply.

        RealTruthMLM’s last blog post: Basic WordPress Settings

        1. I guess one way to do it would be to know when the interview is going up exactly & track your stats after that. The big spike you see would obviously be from the coverage.

          1. i somewhat agree with you but it would only last for a day if its for a smaller website

            social bookmarking demon’s last blog post: Review Of The Email Messenger “Mostly Known” As AWEBER

          2. Melody says:

            How do you know that? News stories that are on television networks have the same news topics replaying throughout the day. So, let’s say if John was on cnn, they might play his story full at the time that they say, but if it becomes something more interesting for their viewers, they may play a preview at an earlier time, and a summary of the interview after the broadcast–so you’re hitting a wide spectrum of viewers at different times.

            Besides, when a person is interested in someone’s story they tend to revisit that information at least over the course of a few days.

            It doesn’t matter if it’s a small website. What matters is how press worthy and credible of a story it is. Honestly, it doesn’t even need to have John Chow’s credibility, but the story either has to be inspiring or controversial enough to feature..

            Melody’s last blog post: How Twitter Influences Blog Posts

          3. I agree with everything you just said. I’ve come across small sites that made it into the press & still get coverage to this day, so it’s very possible.

    2. Michael Zhao says:

      No doubt! LOL!

      Michael Zhao’s last blog post: Go Hard or Go Home.

      1. really that’s all you had to share with us bud get real

        social bookmarking demon’s last blog post: Review Of The Email Messenger “Mostly Known” As AWEBER

        1. one more thing stop spamming this site

    3. you’ll get there one day bud it just takes some time everyone’s been there

    4. you’ll get there one day it just takes some time

      social bookmarking demon’s last blog post: Review Of The Email Messenger “Mostly Known” As AWEBER

  7. MLDina says:

    Congrats on the traditional media coverage. Online and offline media can really help each other out. Just because new forms of press are emerging doesn’t mean old school newspapers and magazines aren’t useful. All bloggers, social media ‘experts’, and brands- personal and corporate- should take advantage of local and national media.

    1. yeah but when you think about it you eventually realize that that their really starting to fade as far as effectiveness goes

      social bookmarking demon’s last blog post: Review Of The Email Messenger “Mostly Known” As AWEBER

      1. Melody says:

        There isn’t any valid proof in that. If people are failing to get viewers via offline avenues then their methods are incorrect or lack effectiveness–not that it’s because it’s a traditional form of marketing.

        Hell, if I was John–with his credibility, I’d make sure I was featured on every local/national news spot, even possibly becoming a reoccurring face on some networks as an online business expert/guru..

        Many if not all online marketing techniques are rooted in traditional marketing concepts such as “article marketing,” so the possibilities are really endless for the amount of exposure you could get via offline marketing.

        Melody’s last blog post: How Twitter Influences Blog Posts

      2. How come you’re so against mainstream coverage?

  8. Ghazal Alvi says:

    Nice interview and a very informative post.

    I’m also thinking on this since last couple of days.

    Ghazal Alvi’s last blog post: Mobile Blogging – The New Trend in Blogging World

  9. Cam Birch says:

    As always your advice is very good John. I think I’m going to spend some time polishing my brand a bit this weekend. Then start harassing the local newspapers.

    I know I can personally think of a few papers off hand, do you know of a good list of newspapers to try to get printed in?

    Cam Birch’s last blog post: Calm Down, Stop Panicking and Make Money

  10. Thanks for the tip, Hmmm…. Gary Halbert also once said in one of his newspaper that his traffic to his online newsletter was not just because of content but also because he wrote and promote through newspaper.
    I think I really need to write an interesting story to brand myself… Thanks John !

    The Bad Blogger’s last blog post: If You Are Not Using This, You Are Leaving Your Prospects On The Run ! (Part 2)

  11. Melody says:

    Yea, I plan on using old local media coverage for future benefits..more people should pursue offline marketing..

  12. Melody says:

    Yea, I plan on using old local media coverage for future benefits..more people should pursue offline marketing..

    Melody’s last blog post: How Twitter Influences Blog Posts

    1. Melody says:

      whoopsies!

      Melody’s last blog post: How Twitter Influences Blog Posts

  13. the idea SEEMS to work

    العاب شمس الدين’s last blog post: صائد الجزر

    1. It definitely does work. It’s even better when THEY come to you.

      1. yeah but thats hardly ever possible if your not one of the bigger bloggers out there

        social bookmarking demon’s last blog post: Review Of The Email Messenger “Mostly Known” As AWEBER

        1. Well, I was talking about sites in general. You don’t necessarily have to be a massive blogger.

  14. Benjamin Cip says:

    You are right, the media are a great way to promote your blog and brand. Being featured by media make you look more serious and trustful blogger. If you are selling products from affiliate or anything alike, people will be more likely to buy these products from your blog rather than an unknown person blog. To be honest, the first time I heard about you, I wouldn’t have trust everything about your success if I didn’t check your blog and read all the information and proof, I also saw you on TV from youtube. It comes without saying that being featured on TV will get you more traffic than being featured on magazines or newspapers (depending on their popularity) One of my problem about attracting the media of my country is that my blog isn’t written in my country language.

    Very nice interview anyway. I’m sure your post will be beneficial for many of your readers, as usual 😉

    Benjamin Cip’s last blog post: Make Money With The Clickbank Affiliate Program

  15. unfortunately big newspapers are going away…

    Internetsalsa’s last blog post: Keep 100% of revenue

    1. I haven’t heard of any big newspapers closing up shop. The only things I heard about were magazines [mostly celebrity-related ones] that went bankrupt & stopped their publications, including Blender, Vibe & King.

    2. i do agree their all falling no its only the biggest of all newspapers that still have a chance to do well

      social bookmarking demon’s last blog post: Review Of The Email Messenger “Mostly Known” As AWEBER

  16. game-girl says:

    That is a nice chance to promote yourself and your business.

    game-girl’s last blog post: Призраки в Коннектикуте скачать фильм онлайн

    1. it certainly is but nowadays its not as effective as they once were

      social bookmarking demon’s last blog post: Review Of The Email Messenger “Mostly Known” As AWEBER

      1. I’d say that it depends on what it is. There’s still good effective coverage for certain sites.

      2. Are you sure? Obviously it depends on your target market but “old” media still has massive readership.

        Tim @ Blog Tips For Beginners’s last blog post: 5 Things You Should Know About Making The Digg Front Page

  17. blinkky says:

    Maybe it takes time to get into the newspaper =)

    blinkky’s last blog post: Search Your Hard Disk Quickly With Everything Search Engine

    1. yes it does it also takes connections to get in there right away because many don’t usually

      social bookmarking demon’s last blog post: Review Of The Email Messenger “Mostly Known” As AWEBER

  18. My mag has gotten coverage before. It has been featured in two celebrity books & on the radio. I’ve also done interviews with some entrepreneur magazines. Now to just get it on TV!

  19. oh really i find that hard to believe

  20. its not very easy to make the newspaper or get your very own section in the newspaper unless you did something very heroic

  21. Patrick says:

    Very nice write-up. Hopefully, one day I too can get to $10,000 per month (consistently) so I can call myself a “DOT COM MOGUL”. I have had $10K months but not consistently!

    Patrick’s last blog post: SlingPlayer Mobile for iPhone/iPod Touch Now Available for Download

  22. Soon it will be the newspapers contacting the bloggers!

    DTs Flash Drive Blog’s last blog post: Writer Blocks

    1. This has happened to some people already!

  23. Thanks for the reminder regarding using offline media to brand your site/blog.
    Also a good summary of tips on how to do it – Thanks again.
    All the best
    Yamato
    http://www.howtospeak-japanese.com

  24. That´s the best way to get recognition with the old fashion way, Offline media, I have not yet look into that, but I will soon.

    Marketing Business Review’s last blog post: New Theme Finally Fix It

  25. Its really nice to see that you are also coming in other media as well and leaving your mark every where.

    ZK @ Web Marketing Blog’s last blog post: SEO Marketing by Digital Third Coast

  26. Liane says:

    Still concentrating on getting popular online before I move to working around with the old media. lol. Hey John, I haven’t had the luck of viewing you on tv. I once seen darren on the news channel

    Liane’s last blog post: Proud to be Pinoy with Charise Pempengco’s First international Song – Note to God

  27. Love the point about aiming for the top newspaper. Lots of people shy away from the top.

    Tim @ Blog Tips For Beginners’s last blog post: 5 Things You Should Know About Making The Digg Front Page

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