Last week, I sat down (well, more like had a Skype conference) with Murray Newlands of PMI-TV. Murray wanted to get my opinion on the Pay Per Click business model and why I think it’s more of a game than a real business model.
John Chow is probably one of the most famous bloggers in the performance marketing and affiliate marketing game. Murray Newlands sat down with John Chow this past week to ask what was working with affiliate marketing and we found that he believes that many affiliates are just wasting money to make a few bucks here and there. According to him, media buying is not a business model and is nothing more than a game that will not make you money long term.
Reading the comments over at Performance Marketing Insider, it looks like half strongly agrees with me, and the other half strongly disagree. What do you think?