Here’s a reprint of an interview I did for Zac Johnson’s Six Figure Affiliate Blogging, a new eBook that details how you can become the next $100,000 blogger. In addition to my interview, the book features interviews with eight other six figure bloggers. If you enjoy my interview, then you’ll want to read other interviews.
Six Figure Affiliate Blogging is 97 page long and available for the amazing low price of ZERO. That’s right, the book is completely free. You can download it here.
Please tell us a little about yourself.
I’ve been on the Internet since 1998 and making a full time living at it since 1999. I went up with the Dot Com boom and suffered through the Dot Com crash. Learned a great deal from the experience. I’m best known for my blog, JohnChow.com.
When did you start blogging and how did you get into it?
I started my blog in December 2005 as a personal blog to update my friends and family on what was happening in my life. While much of the early post were “Day in life” articles, I also wrote a lot about making money online since that’s what I did. In September of 2006, I turned my blog into a real life case study on blog monetization. The goal was to make full time income with part time blogging. I defined full time income as $3,000 per month and part time blogging as 2 hours per day. I hit that goal in 4 months and the blog has continued to grow ever since.
Besides financially, how has blogging helped your business and brand?
The blog has pretty much turn me into a brand. The funny thing was, it wasn’t what I wanted to happen. If I were to do it over again, I would have done the case study with a brand new blog with more business domain name. As it stands now, I am the blog and the blog is me. The blog is worth over $1 million but it’s impossible to sell. And I wouldn’t sell it anyway.
How have you incorporated affiliate marketing into your blog?
The blog’s main income source is affiliate marketing. The second biggest source is advertising sales. The blog makes affiliate income by reviewing and recommending affiliate products, referring people to affiliate networks and capturing email leads.
In your opinion, what is the single best way to monetize a blog?
The best way to make money from a blog is to run as many revenue channels as possible while still preserving the user experience. Most blog just run Google AdSense and nothing else. This could be because they don’t know all the options available. There are tons of ways to make money from blogging. You just have to find and tweak the best combination for you.
What would you recommend for a new blogger, that was only looking to blog for financial gain?
Treat your blog like a business. Because a blog can be started with zero dollars, many bloggers looking to make money online take an easy in and easy out approach. I started my blog for $8 (the cost of the domain name) but it makes more than many businesses that cost over $100,000 to start. My blog makes the income that it does because I treat it like a real business. Your attitude is the biggest factors between failure and success.
Any recommended blogs or resources for bloggers looking to bring their blog to the next level?
Do you have any big announcements or upcoming projects you’d like to tell us about?
Yes, I have a book coming out. It’s a real book that you can buy in bookstores. Look for it soon. I also have a new eBook coming out as well and I’m working on a blogging course. You’ll be able to find out more about these project on my blog. I’ll write about them when they’re about to hit the market.