My PayPerPost Experience So Far

As I have previously wrote, I had signed up as a PayPerPost advertiser to test out the service and see if I should add it to my advertising budget, which currently includes Google Adwords and Yahoo Search Marketing. Here’s how the experience has been so far.

Setting up an account is simple and straightforward. A simple one-page sign up screen is all you need to fill out. I think the PayPerPost captcha is messed up. It always takes two or more tries for me to login. The first time I log in, I’m presented with a screen asking for money. Yep! PayPerPost doesn’t waste any time! Before I can create an opportunity for the PPP publishers, I have to submit my credit card information and pre-fund the account. I funded the account with $100.00.

Creating A New Opportunity

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Once I funded your account with some cash, creating a posting opportunity is pretty straightforward. I filled out a bunch of fields and select options from a bunch of drop down menus. The menus allow me to decide on minimum word count, the type of post, the tone setting, and what category the post belongs to. I really like the “Blatant Advertising” category. If you don’t understand what each field or drop down menu represents, you can click on the question mark next to it and a pop up screen will explain it.

The amount that I bid is what the blogger actually makes for writing the post. PayPerPost tacks on another 25% as their commission. The 25% commission is not the only fee PayPerPost gets. There is a $5 opportunity creation fee charged on every new opportunity I create. In addition, there are fees to advertise the opportunity.

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PayPerPost doesn’t share these fees with their publishing network. Looking over all the blogger opportunities, it doesn’t look like many advertisers order up the additional advertising features.

Once my opportunity was created, PayPerPost sends it for approval. That can take up to 48 hours but they approved my opportunity in less than 24. After approval, the opportunity gets posted on the PayPerPost Marketplace for all publishers to view and accept.

Unlike ReviewMe, PayPerPost doesn’t let me decide which blogs can post about my opportunity. I have to lay out the requirements in my post and blogs fitting those requirements can decide if they wish to accept or reject the offer.

Once an opportunity gets approved, it cannot be edited. I found this to be a real pain because I wanted to lower the Google PageRank requirement to PR2 but I can’t do that. Unlike ReviewMe, a PPP publisher accepts an opportunity after he or she writes the post. The URL to the paid post is submitted to PayPerPost and the advertiser checks it against their requirements. If not all the requirements are met (like Google PR) the advertiser can reject the post and not pay for it. This is why opportunities cannot be edited once approved. If I state PR4 and then change it to PR7, I would be able to reject all the posts made by PR4 blogs.

There doesn’t appear to be a way to cancel an opportunity after it is created, other than to let it expire. So far, no PPP publishers have taken my offer to review this blog. However, the opportunity has been up for only one day. I ordered up 15 reviews, so if you meet the requirements, take advantage of it and make some money. I’ll post an update once a few reviews gets posted.


37 thoughts on “My PayPerPost Experience So Far”

  1. HMTKSteve says:

    Sounds like they nickel and dime the advertisers!

    After someone takes your offer and submits the blog entry to you, how long do you have to accept/decline the blog entry?

    I’m concerned because the blogger has to make the entry live BEFORE they get paid or approved. An unscrupulous advertiser could offer a very sweat deal and then never approve any blogs. All the while they would be getting buzz from the bloggers trying to get paid.

    I still feel PPP is the best bang for the buck in regards to the advertiser, not so much for the publisher/blogger.

    Does PPP have a system in place to keep someone from posing as you and requesting negative reviews about your site?

  2. HMTKSteve says:

    Wait a minute… Is that $100 offer real?

  3. John Chow says:

    The $100 offer is not real. Right now, I don’t know what happens after a blogger submits a review. I assume I would get an email about it with the post URL and have the option to accept or reject the review. I would also assume that if I don’t accept/reject the review within a set time, it will be auto accepted.

    I doubt there is a system in place to prevent people from ordering up negative reviews about you. I wouldn’t care if someone does that. A linkback is still a linkback. πŸ™‚

  4. You should be ashamed of yourself putting $100 in the screenshot. I was actually tempted. But then, I’d post John Chow Rocks on on my blog for free and it’s PR 5 πŸ™‚

  5. VC Dan says:

    Hey John,

    Having no reviews in your first day is pretty unusual so I took a look at the opp you created. Basically, you created a $5 opp that overreaches a bit — understandable for a first attempt, but overreaching all the same. It’s kind of like when a first-time eBay seller sets minimum bid at MSRP and then wonders why they get no takers.

    Although worded as a basic review (the platform can do many other things — and the Posties respond best to creative opps), your $5 ad opp was pretty good for the first 75%. You then ended with the following:
    “The homepage of the blog must have a Google Page Rank of at least PR4. There also must be no more than 25 outgoing links on the page where the link is posted.

    The link must be permanent.”

    I considered reviewing your site because I’ve come to like reading it, but my PR5 blog doesn’t meet your criteria because I have more than 25 outgoing links (as most blogs do with blogrolls, widgets and digg.ilicous.reddit-icon footers). For comparison TLA-like services offering zero review/buzz value price my blog at $100 or more per month and yet your one-time $5 permanent link request exceeded my blog. I would also note that although many posts typically remain permanent, PPP only requires 30 day posts before payment.

    Therefore, I’d recommend you remove the “outgoing links” and “permanent link” requirements. I think you also talked about reducing PR to 2+ and that could increase your uptake of a $5 opp. Finally, offer up that you’ll likely comment on your favorite posts and that provides another, easy incentive for quality.

    If you’d like to try again with these suggestions, try clicking on “max posts” for your opp and reduce it as low as possible. That will allow you to use your remaining deposit for a new and improved opp that gets you the reviews you wanted.

    @HMTKSteve: As for nickel and diming advertisers, I’d refer you to TLA or PayPerPost competitors. You’ll find systems there that make advertisers pay significantly more (usually monthly) and take a much larger cut of the blogger’s pie. To compare apples-to-apples, PPP’s 25% fee/post (25% of what blogger makes) delivers much more to advertisers than competitor 100% fee/post (100% of what blogger makes).

    Also, once John improves his ad opp, he’ll find that advertisers do not approve/reject opps; avoiding the system-gaming you wondered about.

    I hope these suggestions help John!

  6. Lisa Renee says:

    I would have loved to take this opportunity as well, and I have a page rank of 6, yet I do have more than 25 outgoing links because I do have several lists of other blogs. I personally had no problem with the permanent link request because I don’t delete PayPerPost opportunities, if I decide an opportunity is something I will blog about there is no reason to delete you as an advertiser after 30 days.

    Your post was interesting since you gave us a view into the advertiser side of PayPerPost and I look forward to taking a future opportunity from you that my blog meets.

  7. John Chow says:

    VC Dan and Lisa Renee – Go ahead and post the review. I will accept it even if you have more than 25 outgoing links. This is a frist time and I’m still learning.

  8. John Chow says:

    VC Dan – Where is the “Max post” link? I don’t see it.

  9. VC Dan says:

    Brief instructions emailed, LMK if I can help any further…

  10. Alex Becker says:

    This whole payperpost is upsetting, because I can just see a bunch of people making blogs just to review things and get money. Which will create a lot of spam. I know of a lot of sites that write about insurance, home loans and such just because they are competitive google adwords. Spam is bad.

  11. John Chow says:

    I created a new opportunity that lowers the PR to 2 and kills off the 25 outgoing links requirements. There are only 13 review spots, so get on it! The opportunity should be live tomorrow.

  12. neon says:

    Here are some interesting words of Matt Cutts on this issue:

    Just to chime in and expand on Adam’s comment: Google wants to do a good job of detecting paid links. Paid links that affect search engines (whether paid text links or a paid review) can cause a site to lose trust in Google.

    He has posted it at this discussion:
    http://www.seomoz.org/blogdetail.php?ID=1576

    And another site covering this topic:
    http://www.costpernews.com/2006/12/11/google-punishes-payperpost-users/

  13. OneLoveNet says:

    I also noticed the captcha is not working well. Maybe, they should check it, it was quite annoying to have to type chars over and over again. And, it only worked after going back to previews page then refresh the login page again.

  14. Eliza says:

    Man, I don’t even get your ad popping up on my opportunity screen and I’d definitely blog about it. Heck in the last two days I’ve mentioned your stie on my blog. They must’ve gave it to only a selected few bloggers so that could be why no write ups are out there yet. As for how the system works, I can’t say exactly on your end but as a blogger we write up the ads or whatever on our site and wait for them to get accepted or rejected. I’ve had a few that were rejected, I did keep up the post and never did get paid for them. Guess it is one of those you roll with the punches type of thing. But sometimes ya just gotta take a chance.

  15. I was going to review you, but payperpost rejected me because they couldn’t find my article archive? Kind of bizarre really. I like them more now that they have rejected me, as I would never join a club that would allow me to be a member!

    –C8j

  16. Tyler says:

    I submitted my blog to their site and I had no archive. So I created one so now I’m awaiting approval again.

    Though I can’t do a review on Mr.Chow’s site because I only have a PR of 1 πŸ˜‰ My site’s only been around for about 6 months now.

    If my site get’s approved perhaps my quick review of PPP will fetch me $10!

  17. Hannes says:

    Sounds interesting… but does PayPerPost have a referral system? When I was signing up they have a “Referred By” field where it says “If you were referred to PayPerPost by someone, please put their email address here.”

    Not sure what to put in there so I just put “john [at] johnchow [dot] com” – with @ and . πŸ˜‰

  18. Eliza says:

    I did write one up, but it isn’t letting me because I have no perm. link. UGH. I never delete anything, oh well. Here it is anyways, who knows maybe I’ll figure something out. I see others are dealing with the link thing too though so don’t feel so bad.

    http://www.xanga.com/elizajane202/557358926/looking-to-earn-some-money.html

  19. John Chow says:

    Eliza – it says Sorry, the page you have requested could not be found or is no longer public.

    Hannes – The referral is only for publishers.

  20. Eliza says:

    I had to change the title for it to go through the system. Don’t ask, it took from the time I posted until just now. lol but hey I wrote something about your site. πŸ™‚

    http://www.xanga.com/elizajane202/557370961/earn-money-with-john-dot-com.html

  21. Diana says:

    Very interesting. I’ve always wanted to know what it looks like on the advertiser’s side.

    Looking at the themes for the blogs, I’m not sure if my blog qualifies. Would you mind taking a look and letting me know if it does. If you say you’d rather I not take the opp, that won’t be a problem.:)

    Diana

  22. John Chow says:

    Eliza – Great! Thanks for the review. πŸ™‚

    Diana – Go for it.

  23. HMTKSteve says:

    I saw the oppurtunity yesterday, now it’s gone…

  24. HMTKSteve says:

    Eliza,

    Does having your blog hosted on xanga.com give you an inflated PR?

  25. Tyler says:

    This is the correct link if you’re a blogger:

    https://payperpost.com/blogger/opportunity/detail/2241

    Unless of course you’re an advertiser πŸ˜‰

  26. Pingback: John Chow
  27. David Mackey says:

    The only way they could allow editing is if they kept a history of the requirements and when a person published there blog post.

  28. Andy says:

    Submitted a Review – Hoped you liked it

  29. Andy says:

    You can trackback your own blog?

  30. Yzerfontein says:

    I can confirm that google does punish payPerpost blogs. After starting doing PayPerPost blogs, my blog immediately dropped from a PR3 to a PR2.

  31. John Chow says:

    You may have just landed on a different Google server. Not all of them will have you rank at PR3. This blog is PR4 but there are still a few Google server that has me at PR2.

  32. Leftblank says:

    Somehow my Pingback isn’t working, anyway, I linked to your article here.

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