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My Shitty Attempt at a Viral Video

written by John Chow on March 28, 2008

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After Ryan’s post about how to create, market and make money off a viral video, I decided that I should attempt to make one. I actually made this video on the day I read Ryan’s post but decided not to post it until today. I wanted to see how viral it’ll get without me doing anything.

Turns out, it did not bad. Without any help, the video received over 1,000 views and garnered five Youtube honors, including being ranked #8 most viewed video in the Canada comedy channel yesterday (it’s #12 today). Whether or not people pick up the video and make it viral remains to be seen. If you like the video, then please pass it around. If you don’t like it, then tough shit. :twisted:

*Warning – the video contains not safe for work language.

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Zac Johnson March 28, 2008 at 9:07 am

Excellent video. I knew it would go viral when you showed me it the other night. Now you need to sell advertising on it, roll overs and contextual links! :twisted: :lol:

Israel March 28, 2008 at 11:16 am

It had it’s moments, but I woundt say it’s going to hit 1 MM views. If it does then congrats.

Robert March 28, 2008 at 11:19 am

If that video gets 1 million hits, I’m going viral baby.

Matt Jones March 28, 2008 at 12:35 pm

Perhaps this video would be appropriate for PooBlogger.net. Yes someone actually owns it!

Too Much Vodka April 1, 2008 at 12:51 pm

incredible domain. I guess there is a niche for everything!

Not John Chow April 12, 2008 at 3:36 pm

Just goes to show that if you have a famous (imfamous?) name and attach it to a video, it will get traffic.

DeboHobo March 31, 2008 at 12:19 pm

This was defnitely a Shitty video!!! :evil:

Reed March 28, 2008 at 9:11 am

I smell a hit. Or do I smell… bwaha

Terra Andersen March 28, 2008 at 11:20 am

HAHAHA I was laughing my ass off. That was hilarious and quite unexpected!

Good job John! You have great comedic timing, you should consider a career in stand-up comedy!

:lol: :lol:

Affiliate Confession March 28, 2008 at 5:02 pm

Or sit down comedy as it were…

Robert March 28, 2008 at 8:37 pm

Then what will he do with blogging? Can I take over John Chow Dot Com.

Hannah March 28, 2008 at 9:11 am

Very nice indeed! 1000 views over a couple of days is pretty good! And Zac is definitely right! The person who manages to add that kind of advertising to a video one day is going to be rich pretty quickly…

jimsvarkey March 28, 2008 at 9:19 am

Having more videos in your blog is a good idea, but its slightly elitist, I mean their are plenty of readers (that includes me too)out there who have a download limit in their net connection. So anything that is streaming would eat into the readers pockets. So you will easily alienate, new, inexperienced readers :sad:

Sava March 28, 2008 at 10:53 am

Go ahead and get yourself a new isp. Bandwidth limits are long gone even here in Romania.

Tech Dump March 28, 2008 at 3:18 pm

LOL, but he’s in India, not Romania. :lol:

blogadollar March 28, 2008 at 9:27 am

Johnchow is getting crazy! Hey Mr Johnny, are you kidding? Where is this blog going? From a mogul to a bogul? John, you need to be fixed. Go to the repairing bay now. Your circuits are short-circuitsted :mrgreen: Bah! You do whatever you want on your blog, you’re free and you’re right doing so. New experiences never hurt and always bring new ideas. I don’t know, what’s next?

Robert March 28, 2008 at 8:39 pm

This blog is becoming a Youtubeblog.

Geoff March 28, 2008 at 9:30 am

I’ve been wondering why you chose to do a comedy video. This site isn’t a comedy site. Wouldn’t anybody who sees your video, having never heard of you, come to this site and be confused?

BigPappa March 28, 2008 at 9:31 am

We have derailed.

Geeks Are Sexy March 28, 2008 at 9:39 am

John… you have the soul of a stand up comedian :)

Remkus March 28, 2008 at 9:45 am

Shitty thing to say perhaps, but I’m pretty sure you’ve been watching a lot of early Richard Prior and / or Eddy Murphy :lol:

Funny though…

John Chow March 28, 2008 at 10:46 am

Actually, I got it from Maclean and Maclean. I remembered it from way back in high school. The things you remember, huh?

John Esberg March 29, 2008 at 10:46 am

John, I can easily see you as a sailor in the Navy. You remind me of a couple of “twigits” from the nuclear fleet. FYI, that is a compliment by the way.

Terry Tay March 28, 2008 at 3:09 pm

I remember the Eddie Murphy bits from his “Raw” and “Delirious” videos. In your face raw adult humor. John my not be ready to take his routine on the road, but it did have me laughing.

Robert March 28, 2008 at 8:41 pm

Raw is, by far, the funniest thing I’ve ever seen.

The Little League Coach March 28, 2008 at 10:01 am

Thanks for doing this research for us! It really cuts our learning curve down.

Collin-Feed Flare March 28, 2008 at 10:12 am

Interesting John, how the heck did you make that video with out laughing and how many takes did it take you to complete it.

On a different note John, it is funny that with you tube how many shity video’s get so much traffic when there is no thought put into picking the keywords when the clips are listed. I just got into video’s on my blog at Feed Flare and will be doing video’s on my new B5 Media blog called Tool Belt Tips (dot com) when it goes live in a few weeks. When I was researching video’s and what kind of money can be made from them and what kind of traffic you get I was floored. So back to what I was saying about you tubes keywords, if you spend a bit of time looking at the top video’s on you tube and what words it has taged to it, and applied this to your video’s you will get more traffic and exposure from you tube then you can ever get from Google search, if done right!

Video’s are where it is going to be at if it is not there all ready and really our compition on you tube for exposure are people who lucked out with the right words when uploading it. Should make for a very easy market to over come when you dump a bunch of pro bloggers into it. :)

John Chow March 28, 2008 at 10:17 am

Believe it or not, I managed to do the video in one take.

Sava March 28, 2008 at 11:00 am

I couldn’t have managed to make the video from 1 try … probably would have laughed a lot and start over again.
A comment below states you shit your pants when you we’re little :D
I don’t remember something like this happening to me … at least what I remember … I’m sure I used to shit myself a lot until I was 1-2 years old

Collin-Feed Flare March 28, 2008 at 12:32 pm

lmao, me too!

Oh ya John, as a plumber I would not recommend the toilet tank as a stashing point for the shit. You would be better off grabing the plunger and try plunging it down. Leaving it in the tank could have serious ramafications on the workings of said toilet thus resrticting the chances for that second date once a plumber (more then like me me) gets mad at his new customer and asks her to remove the shit from her tank herself. She will then realise who it was.

MrGaryLee March 28, 2008 at 10:24 am

i couldn’t bare to watch . . . . like watching nascar for the crashes :lol:

Affiliate Confession March 28, 2008 at 5:05 pm

What, you mean there’s more to NASCAR than metal grinding crashes?

BlogTalks March 29, 2008 at 12:39 am

I’m glad I’m not the only one who thought so. :???:

Ed D March 28, 2008 at 10:31 am

Wow good job John. Did you come up with that monologue?

digger7993 March 28, 2008 at 10:36 am

This is some really TUFF Shit on Tough Shit! :twisted:

car345.com March 28, 2008 at 10:37 am

Yes it is shitty. Couldn’t complete the video. Sorry John.

Anthoney Grigsby March 28, 2008 at 10:40 am

I have a feeling John shitted in his pants when he was a kid. :lol:

a bit too much details can bring back some painful memories huh? lol, j/k good job John

Chris Jacobson March 28, 2008 at 10:41 am

John, do you have pics of how to successfully pick up pieces of sh*t and place them in the back of the toilet?

Sava March 28, 2008 at 11:02 am

interesting question … would like to see John reply to this ;)

John Chow March 28, 2008 at 3:18 pm

The Internet being what it is, I’m sure you’ll be able to find it without much effort.

mkkj March 28, 2008 at 10:53 am

STFU u shit face are u fukin crazy retarded ???? i am never ever goin to read ur shitty blog again . all u can write about is shiting and eating , and screw us up by makin money out of us watchin you write crap . Go fuk ur ad infested fukin website u fukin blowjob asia asshle canadian shit face :evil: :evil: :evil: :evil: :evil: :evil: :evil: :evil: :evil: :evil: :evil: :evil: :evil: :evil: :evil: :evil: :evil: :evil: :evil: :evil:

Chetan March 28, 2008 at 11:22 am

Lol wow what a comment dude…
You surely are not an asian!

Collin LaHay March 28, 2008 at 11:53 am


a lot of people on the internet combined with 100% anonymity yields hilarious comments.

Tech Dump March 28, 2008 at 3:23 pm
Sava March 28, 2008 at 10:55 am

This really is something new :))
Great work John. Enjoyed your video :D … shit’s the new niche :))

Samuel March 28, 2008 at 11:42 am

Well that was a load of crap.

So well done John. You’ve been in my bookmarks for over a year now, and this has made me realise – actually, really – I don’t need you to be there.


Chetan March 28, 2008 at 12:00 pm

Haha i wonder what gets you people to post these beautiful comments!
What was the need for you to keep it for an year in bookmarks then? :shock: :shock:

John Chow March 28, 2008 at 12:18 pm

I always say, if you’re not pissing somebody off, you’re doing something wrong. :twisted:

BloggingForBillions.com March 28, 2008 at 12:38 pm

Totally John,
That philosophy worked great for Howard Stern did it not?
I say keep up the awesome work and remember to always wipe from front to back and not back to front. I makes problems. :wink:

MR. NICE GUY March 29, 2008 at 12:28 am

I think this will go viral John but why Ryan post this first instead of you. :lol: :lol: :lol: :lol: :lol: :lol: :lol: :lol:

Sha March 29, 2008 at 5:04 pm

I agree with this. You know you’re really going somewhere when negative reviews start to pile up. Money in the bank, hey!

Seopher March 28, 2008 at 12:13 pm

Such bad language John, I’m appalled :mrgreen:

Shawn Knight March 28, 2008 at 12:23 pm

Funny, the people that bitch and complain and say they are never visiting again…. are the ones that don’t put their name / link to their blog (if they have one) with their comment.

Cheryl March 28, 2008 at 12:25 pm

Hey John,
That was not a shitty video.
On little tip. If you want to get more hits off your profile in YouTube
put your full URL http://www.johnchow.com in the first line of the About This Video description.

For an example see one of my top videos: http://www.youtube.com/watch?v=NaF5UA0daZ4

BloggingForBillions.com March 28, 2008 at 12:30 pm

John, that $#!t was so funny!….How about the wipe check? Do you check the paper to see when your done? I mean how white does the paper have to be? Is a little poop on the paper ok?(You can use that in your next gig) :wink:

Doug March 28, 2008 at 12:43 pm

Dude, you are selling your soul for a few page views. The loss of credibility can’t be worth it. Also, I think pointing back to the previous post about viral video, is that what makes some viral videos viral is that they are put out by people with no expectation that anyone other than a handful of people will watch them. Of course, professional efforts like the lonelygirl episode run counter to that, but frankly I think viral like that is borderline fraud. The problem with your video is that you are trying to make it a viral video and being provocative for the sake of it. Frankly, I think the effectiveness of your viral video test might be undermined by the fact that people searching for info about you are going to come across that video. So, that is a compliment to you as to the popularity of your sites, but not sure that proves the viral nature of your video.

Neil Duckett March 28, 2008 at 3:12 pm

Well written. The video was pathetic and it just goes to show by the comments here that some people are easily led.

Paying for a post on johncow to try and get the video to have wider distribution is hardly the point of a viral video.

On that not, i have to cut this blog loose too, the only worthwhile content is written by guest posters these days, Alan specifically, so i’ll follow those guys directly.

Andrew Pavelski March 28, 2008 at 12:54 pm

I definitely never saw this vid coming.

Jim March 28, 2008 at 1:38 pm

That was somewhat funny John, it was a good first attempt at a viral video. I think it went on way too long though, funny about hiding the piece of #2 tho :grin:

Jeffry Degrande March 28, 2008 at 2:25 pm

“make money online by telling people how much shit there was in my toilet” ??? Trying to outrank tubgirl ? Content is King^H^H^H^HShit?
I don’t get it. Funny though. Definately bold too.

Jeffry Degrande March 28, 2008 at 2:28 pm

ow .. want to add … I hope this won’t evolve into a new way of showing what you had for dinner … I know it gives you a few extra hours to post .. but please :wink:

Terry Tay March 28, 2008 at 3:02 pm

Some parts had me LMAO – Laughing my a$$ off. It may have had some people LMAOPIMP – Laughing my a$$ off peeing in my pants. Or quite possibly a few LMAOSIMP – Laughing my a$$ off $hitting in my pants. :razz:

It may not go viral, but it was a good first attempt.

Bash Bosh March 28, 2008 at 3:15 pm

Really fantastic video hahaha :)
Really great way to promote!

Tech Dump March 28, 2008 at 3:29 pm

IT wont go viral, its somewhat funny that is all.

Carl - Thatblogsite.com March 28, 2008 at 3:41 pm

“Ring of Fire”

“Peeing through your bum”

LMAO! Quality John, I need to do something like this!

Quality video John.

king kong March 28, 2008 at 4:53 pm

wow. you have just hit a new low.

Mayank Rocks March 29, 2008 at 7:37 am

hahahahahaha :biggreen:

car345.com March 28, 2008 at 5:14 pm

Google for johnchow, shit comes john cow’s review of this post and wicked fire forum post. May be one day this post comes as first results in google for “shit”, Is that your target?

Tech Dump March 28, 2008 at 5:48 pm

This thread smells liek shit! :grin:

Paul March 28, 2008 at 6:03 pm

You have natural talent, John, but the language is a bit rough.
Anyway, waiting eagerly for the next release of your viral video…

G Smith March 28, 2008 at 6:57 pm

What kind of a shit video was that :grin:

Mardi Gras March 28, 2008 at 7:31 pm

I just thought that your accent saying “chit chit” was funny man.

Joseph March 28, 2008 at 7:46 pm

I’ve been a reader to this blog for over 3 months now and I really respect John for the great information I’ve received from him and all, but this video – I really don’t know what the purpose of it was. I’m sure that a lot of readers will be a little disappointed with a video like that.
That’s just my opinion.

Hannah March 28, 2008 at 8:16 pm

The video was a viral video, which judging by the 62 comments already, has done quite well given its intention. Read the link to the excellent viral marketing tutorial to understand a little bit more about why viral marketing is becoming more and more important these days.

Rob March 28, 2008 at 9:54 pm

I would have to agree with you too, may not be the best video but I would say it is doing the job it was intended to do.

InvestorBlogger March 28, 2008 at 10:46 pm

I understand the purpose of John’s video and his ‘experiment’. I know that this is HIS blog, but somehow I’m disappointed. There is always the choice between taking the high road and taking the low road… this time John, you took the low road to gain a little publicity.

Was it really worth it?


Ricardo March 28, 2008 at 11:57 pm

Like you said once in a past review, I guess you missed the mark with this video… better luck next time, I guess comedy is not your nature.

Infogle March 28, 2008 at 11:58 pm

i think john you finally succeed in what you required to… you wanted to create a viral effect and bingo you created one… now the people who visit or not visit your blog have a topic to actually discuss about your blog… thus making it more popular… nice marketing :wink:

Sergio March 29, 2008 at 1:07 am

That was shit. It didn’t go viral, your blog is already popular, thus the x,xxx amount of views. If anything, bloggers will say “john chow just made a fool out of himself *insert link*” but you’re not even getting that out of me.. just all the tools out there.

Carl - Thatblogsite.com March 29, 2008 at 1:55 am

This is what I don’t understand about people that think John’s video was bad. John experiments with these things to see how they will go and after all, John tell’s us how he makes money online. If this video was an extreme success and John’s income rises 100% and the world flocks to the blog then I’m guessing you won’t be saying the video was a bad thing. It’s good to see a bit of humour from John, after all everyone likes to not be “serious” once in a while! There was nothing wrong with the video at all, I wish I could talk that in depth about shit! It was very good to learn a bit more about viral marketing.

Carl – Thatblogsite.com

Carl - Thatblogsite.com March 29, 2008 at 1:56 am

I meant to say wasn’t a bad thing, silly typo. :wink:

Make Money Online With dojimonster March 29, 2008 at 2:36 am

When I was watching this, my 2 years old daughter said : ” daddy, who is that?”
I said:” Jhon Chow”
She said:”Ooh”..(tried to say that she understood) :)
Even my daughter like you

David Chew March 29, 2008 at 5:02 am

Creating a viral video to increase your popularity. :mrgreen:

Bruno Silva March 29, 2008 at 6:03 am

I can’t be more honest that this:
Terrible video. :)

Syed Balkhi March 29, 2008 at 6:55 am

It was a shitty attempt have to say. I guess its in the society when you hear people say some sort of word in different ways they tend to laugh. So I guess you saying shit over and over was making people laugh.

Mayank Rocks March 29, 2008 at 7:36 am

I have to agree though :D

Mayank Rocks March 29, 2008 at 7:40 am

Its the first attempt. Dont worry. You will soon be a pro there :mrgreen:

Suzanne March 29, 2008 at 7:52 am

That’s the most pathetic attempt at a viral video I’ve ever seen. Pretty crappy. It might go viral but good viral or bad viral … laughing with you or at you. Real quality stuff.

Ashwin Kandoi March 29, 2008 at 8:46 am

It is because you are John chow and you have 15000 readers who are reading this post every week so 1000 hits is not something good I think :arrow:


Erik Fuller March 29, 2008 at 10:36 am

I saw your Breakfast Television interview, and I was like this guy seems pretty mature/smart. I then see your shit video, and was like LMFAO. It was a good surprise, keep it up!

flash March 29, 2008 at 11:03 am

very funny shit :mrgreen:

Chris March 29, 2008 at 11:21 am

You usually put out some good stuff John, but this was kinda pathetic.

Anna March 29, 2008 at 11:30 am

I could hardly watch the whole video, John, so gross, but I wish you luck so that it becomes populer, it’s different in its kind!!!

team ray March 29, 2008 at 1:16 pm

i expect more than 2000 views but it takes a real man to do a blog on shit

Ty Brown March 29, 2008 at 3:27 pm

Boy, I love your blog, but that video was horrible. It’s a good thing you’ve got plenty of ways to make money and don’t have to rely on your comedy. You would starve.

tom March 29, 2008 at 4:41 pm

Hey john, not bad for your first try!
I mean you are clearly not a comedian, but It did give me a few laughs, and that’s always good in my books. I work with a “Phantom Pooper”, and he’s dropped it in the toilet tank on more than one occassion!
keep up the good work.

tom – http://www.pileofblogs.com

Matt March 30, 2008 at 12:52 am

Awful, John. Really bad.

Mike Huang March 30, 2008 at 12:58 am

It’s amazing how you talk like that, but write like this…lol :roll:


Simon Lau March 30, 2008 at 6:12 am

For a one take that’s pretty good. Had some funny moments. I take we’ll be seeing more of these?

Eric Go March 30, 2008 at 6:29 am

Very funny. I think your Chinese accent will never be gone. :neutral:

-Paul March 30, 2008 at 1:48 pm

this was really bad, thanks for making me not want to return, and yes if your not pissing people of your doing something wrong which equates to you voicing your strong opinions, but this is far from that, it’s just a video from somebody with no imagination… really school boy stuff.

Too Much Vodka April 1, 2008 at 12:57 pm



Gabriel April 1, 2008 at 9:03 pm

Wow, cool video…. John, you can be a blogger comedian too…. hope to see more viral video from you :D

Bill April 5, 2008 at 7:27 pm

Yes, I must agree that was pretty shitty John :), not viral,,,, but spiral down the tube,,,, But think about it , where would we be without shit ,,,no fertilizer,,, no food ,,, no people,,, no blog,,,Dam’t
So keep the shit flowing,,,:) love it man,,,,,

Asuka_Aki April 6, 2008 at 10:46 am

I cant believe that video is going viral. I am sure it is only because it is Johns shit we are talking about! If that was funny I really must post my pubesent teens videos!

Sorry, I love John, but not in his shit monologue!

Mike April 6, 2008 at 9:09 pm

Mildy funny but strange video. Not sure how many people are going to like that one.