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New Google Ad Placements

written by John Chow on November 20, 2006

The Ultimate Online Profit Model

I just received an email from Google about a new feature they have enabled on my account call Ad Placements. It’s designed to help advertisers target a specific ad on your site.

Hello,

We’re excited to let you know that your account is one of a select few for which we’ve enabled a new feature called ad placements. Ad placements are groups of ad units that you can define and highlight to advertisers. Creating an ad placement is as easy as creating a custom channel, and ad placements will help you generate more revenue by increasing the visibility of your ad spaces to advertisers.

To help you learn more and take advantage of this new feature, we’d like to invite you to an AdSense webinar where members of the AdSense and AdWords Product Management Team will walk you through ad placements as well as provide you with valuable insight into what advertisers want to see from publishers. We’ll also leave time for the team to answer any questions you may have on these topics.

- – - – - -
AdSense Webinar: Increase your visibility to advertisers Wednesday November 29, 11:00AM PST / 2:00PM EST.

To register, click on the link below or paste it into a new browser window: *Link removed*

Once you register, instructions for participation will be sent to you via email from WebEx.
- – - – -

Please note that space is limited and registration will taken on a first-come basis. Participation is by invitation only, so we ask that you please keep the registration details to yourself. We’ll be recording the webinar, so if you’re unable to attend, you can view it after the event.

We look forward to having you join us!

Sincerely,

The Google AdSense Team

A check of my Google AdSense control panel shows I have a new Ad Placement check box under my custom channels.

adplacement2.jpg

To use Google Ad Placement, you create and implement a custom channel just as you would before – tracking the performance of your sports pages or your skyscraper ad units, for example. Only now, you can choose to make that custom channel visible to advertisers as an Ad Placement. When advertisers search for sites on which to place their ads, they’ll see the ad placement you’ve created – with your site’s name and description – and can decide to target their ads to your Ad Placement.

This is a big improvement over the current setup where a SiteMatch campaign can show up on any ad units. Now advertisers can target a single publisher defined ad spot. This higher level of targeting should result in higher ad rates for publishers.

No word on when Google will make Ad Placements available to all AdSense publishers. However, I will ask them at the Webinar and will report back.

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{ 18 comments }

Charl Norman November 20, 2006 at 10:05 pm

nice article John.. soon you will beable to choose the categorie for your ads.. like YPN

PSW November 20, 2006 at 10:45 pm

This looks to be a great improvement over the old system. I’d like to see a future system that allows the webmaster to pick and choose amongst certain ads, and their avg cpm.

Yikes November 20, 2006 at 11:01 pm

Tell me how is this original? Adbrite does the same thing, only its way better and if you run a decent site – you get actual ad sales from publishers and you have more control over what ads are displayed (the actual ads can be rejected or approved, rather then just approving/rejecting a whole bunch of ads based on genre).

Ed November 20, 2006 at 11:12 pm

Great…when this is in place for everyone, I don’t have to have ads for “Fittest lads!” on my site anymore.

…I don’t know why I have it in the first place. =P

siong1987 November 21, 2006 at 3:35 am

It looks like this service is only provided to high pageview advertiser like you.

HMTKSteve November 21, 2006 at 5:14 am

This looks like a feature designed for web publishers who have advertisers that click on the google “advertise on this site” link.

It’s a way for Google to try and sell all of your advertising through them rather then through a third party or doing it yourself.

Right now you get more money by selling your text links than you do from AdSense. Do you really want advertiser to use Google as a middleman for your advertising dollars?

John November 21, 2006 at 5:29 am

What advertisement implementation are the image ads below your article John?
I am referring to the Garmin GPS image ads with the small links?

Is that the new Google ad placement?

-John

Google Chance November 21, 2006 at 6:34 am

Great news, John!

It’s interesting when Google planning to enable this feature for everyone, not a VIP users.

Tony November 21, 2006 at 7:18 am

Google might want to hold this feature out for the VIP for a while.

“When advertisers search for sites on which to place their ads, they’ll see the ad placement you’ve created”

It might be in Google’s best interest to limit this to a few power sites, and get more money out of it, rather than have the search results flood with every AdSense user’s little blog.

Btw, John – I’ve noticed Trackbacks in the comments (don’t remember seeing them here before), is that a new thing you’ve enabled?

Raghu November 21, 2006 at 8:03 am

Sounds like a good feature that Google has enabled. From what I understand, this feature is useful if you have a blog with breadth of topics rather than a niche focus.

Have two questions to ask,

1. Is the above understanding correct ?
2. If and when Google might open this up for ‘all’ users can you share some of your ideas to use this effectively ? Always believe in learning from the experts rather than any other route.

John Chow November 21, 2006 at 12:24 pm

John – Those are TTZ Media Network ads.

Tony – The blog always had trackback enabled but it didn’t work. I’ve recently fixed it.

Raghu – Yes and yes.

John Hood November 21, 2006 at 2:05 pm

John,

Great piece, and I’m stoked about enabling this new functionality once Google begins a wider rollout.

Best,

John

i.nconspicuo.us November 21, 2006 at 2:35 pm

Hey John, how about enlightening the folks on how you have your AdSense channels setup. My AdSense account is an absolute mess…

Gdog November 21, 2006 at 4:23 pm

Very interesting…keep us updated after that web seminar.

David Mackey November 21, 2006 at 5:10 pm

Pretty nifty idea. I also received this email, along with another one saying you can’t have automated traffic to your site. I was using blogexplosion to drive traffic to my site, but I guess I won’t be doing that anymore.

Nikolai November 25, 2006 at 6:32 pm

this is very interesting. it looks like google is trying to implement some features of adbrite.

Thanks John for sharing this. Please do not forget your promise to give us some indication when this feature will be available on all adsense accounts.

Nikolai

Lucas McDonnell February 1, 2007 at 5:10 pm

Interesting. I just came across this now — looks pretty cool.

Mike Vid February 9, 2007 at 7:42 am

When Google will make Ad Placements available to all AdSense publishers ?