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New Google Ad Placements

written by John Chow on November 20, 2006

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I just received an email from Google about a new feature they have enabled on my account call Ad Placements. It’s designed to help advertisers target a specific ad on your site.

Hello,

We’re excited to let you know that your account is one of a select few for which we’ve enabled a new feature called ad placements. Ad placements are groups of ad units that you can define and highlight to advertisers. Creating an ad placement is as easy as creating a custom channel, and ad placements will help you generate more revenue by increasing the visibility of your ad spaces to advertisers.

To help you learn more and take advantage of this new feature, we’d like to invite you to an AdSense webinar where members of the AdSense and AdWords Product Management Team will walk you through ad placements as well as provide you with valuable insight into what advertisers want to see from publishers. We’ll also leave time for the team to answer any questions you may have on these topics.

– – – – – –
AdSense Webinar: Increase your visibility to advertisers Wednesday November 29, 11:00AM PST / 2:00PM EST.

To register, click on the link below or paste it into a new browser window: *Link removed*

Once you register, instructions for participation will be sent to you via email from WebEx.
– – – – –

Please note that space is limited and registration will taken on a first-come basis. Participation is by invitation only, so we ask that you please keep the registration details to yourself. We’ll be recording the webinar, so if you’re unable to attend, you can view it after the event.

We look forward to having you join us!

Sincerely,

The Google AdSense Team

A check of my Google AdSense control panel shows I have a new Ad Placement check box under my custom channels.

adplacement2.jpg

To use Google Ad Placement, you create and implement a custom channel just as you would before – tracking the performance of your sports pages or your skyscraper ad units, for example. Only now, you can choose to make that custom channel visible to advertisers as an Ad Placement. When advertisers search for sites on which to place their ads, they’ll see the ad placement you’ve created – with your site’s name and description – and can decide to target their ads to your Ad Placement.

This is a big improvement over the current setup where a SiteMatch campaign can show up on any ad units. Now advertisers can target a single publisher defined ad spot. This higher level of targeting should result in higher ad rates for publishers.

No word on when Google will make Ad Placements available to all AdSense publishers. However, I will ask them at the Webinar and will report back.

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