After releasing the case study on how a bum increased his donations, Ian Fernando would like to show you why testing your website performance is crucial. In his newest case study video, Ian shows you not one but three case studies that he has personally done in his own marketing efforts.
One of the more interesting studies he has done is the video length case study. He tested two variations of the same video but each video had different time length. One was set at one minute and the other at 30 seconds. Ian wanted to see which performed better and the results were amazing.
After showing some numbers he goes into explaining why one video did better than the other. A very interesting explanation that reveals some killer marketing insight. Watch his video presentation because he shows two more case studies that are just out of this world. If you’ve already signed up to watch the bum case study, then you’ll be taken to the new case study. If you haven’t signed up yet, then you’ll have access to all the case studies after doing so.
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great stuff, i respect ian fernando, thats why i asked for an opportunity to interview him soon.
I hope he accepts, I’d look forward to reading that!
Awaiting that day
If Fazal got an interview from him that would be epic. Lots to learn on that one!
thanks for the info john, i signed up and am in shock after just watching a few of these case studies. look forward to more.
That’s great to hear the positive response. I’m definitely going to sign up based on this overwhelming positive feedback.
I haven’t gotten into producing videos yet. This is next on my agenda because it is a great way to promote your business and expand brand awareness.
I really got started with videos this year and they have helped my sites quite a bit. I have a lot more to learn, and definitely looking forward to watching Ian’s case study to learn more.
I am planning out my little video studio and figuring out what topics I’m going to cover on my videos to see how they do. I will update you guys with my progress on it.
-Mike
I am amazed how powerful videos are!
Video’s are awesome! I feel they engage users more which is why people enjoy them instead of just reading off a blog post
That and people are incredibly lazy. Given the chance to read or watch they will almost always watch. Can’t say I blame them since I fit in the same category.
Awesome stuff. I clicked the video and thought it would start playing, but then got redirected to another site.
That said, I’m more than happy to enter my info to watch the video – this looks like a really great one.
thanks everyone… let me know what you thought of the video!
I am now convinced that I have to enter into the world of product video if I want to survive. Reading stuff like this post helps a lot.
That seems to be the way Web 2.0 has taken us. With people getting more and more focused on instant gratification the idea of videos are definitely appealing to them.
I saw this. I still think this bum has the best marketing message (for a bum) I have ever seen. http://2.bp.blogspot.com/_va_wkF1yFEU/TS96OeYON2I/AAAAAAAAFV0/FiWl6r3v-WI/s1600/0110vegas+069.jpg
Awesome stuff john,and i have seen the video that is well too…
Thanks for providing this who information..
Can I just say how much I hate being forced to sign up for anything just to be able to access content that’s actively being promoted on twitter. At least make the first video accessible.
Awesome stuff like this post helps a lot.whole info is great…
Yes that video shows two case studies that are just out of this world.
I don’t get it. Did I miss something? When I click on the video, it takes me to a sales page promoting A/B Split testing software. I don’t see a case study….
Confused…
One question I have is, does this software integrate and allow you to do split testing with Wordpress Blogs?
For example, is there a way to test two different theme setups? Like lets say I wanted to split test widget positions for finding the optimal spot for a newsletter signup?
I know that’s easy enough to do with webpages coded in HTML, but not as easy to do with Wordpress themes etc.
-paul
You’re too late. The case studie are gone. They were all about split testing and part of the launch of Ian’s software. The software splits the traffic between two pages. It’s up to you create the two pages.
Interesting indeed.
One problem with all these case studies is that you can’t always extend the results from general to specific. One video A may get better results in its shorter form, but video B will get better results in its longer form. Unless you can identify every variable you still need to test each time.