One Hot Lesson I’ve Learned Blogging For 2 Years

Imagine waking up one morning and realized that you’re a 2-year old blogger.

That was what happened to me. I started blogging in August 2011. So if you calculate it, I think I’m 2 years and 3 months old doing this thing called (blogging).

It’s been a fun-filled adventure. I’ve failed countless times but that doesn’t make me a failure. I’ve come to realize that failure isn’t a person, but an event.

Note: I actually started internet marketing in 2007 as a clickbank affiliate. But in 2011, I started my blog. So, this lesson may not apply for affiliate marketing, but blogging.

I’ve learned so much, but instead of listing the top 10 lessons, I want to draft it to just 1 hot lesson. I call it hot because if you concentrate on this one lesson and apply it to your own blogging business, then nothing can stop you from achieving tremendous success.

Why lessons are powerful

In School, we often take lessons on various courses. This is to prepare us for what lies ahead when we leave the four walls of College or University (depending on what you call it). But the truth is that life itself is a lesson.

Oftentimes, we underestimate how much education life itself gives to us. You can’t find or learn those hard-knock lessons from any book, blog or from any keynote speaker (not even from the great Tony Robbins).

Whatever lesson you’ve learned whether good or bad should motivate you. It should make you a better person & a better blogger.

Don’t be like those who despise change and complain when it happens. Change is inevitable. Embrace it and the potential that lies within you will rise up strong.

Here is the 1 powerful lesson I’ve learned blogging for 2 straight years:

Without epic content, your blog is already dead

epic content

This might sound scary, but it’s true. The harsh reality is that a blog that isn’t growing is already dead. When I started blogging, I read somewhere (I can’t recall) that giving value to your readers is what builds engagement and inspires them to trust you.

I made a decision to always produce good content. But as a newbie, I didn’t know what makes up a good content even though I was advised to imbibe the habit of writing it. At the time, I would stuff keywords in order to get my content ranked in Google top 10. Did it work for me?

Of course, it worked so well. But the problem was that stuffing keywords has never been a good SEO content strategy. As a result of that, when Google first released their Panda update, my rankings drowned.

Then in 2012, I attended a conference and there, one of the speakers explained what epic content is – content that inspires, helps people & solves a problem, relevant to your blog and interesting as well. That’s what defines good content. He didn’t mention quality content – because the word “quality” is relative.

The moment I discovered the truth about epic content, I started writing it and within 3 months, my blog started to increase in organic traffic, email subscribers and clients started coming my way.

If your blog is stagnant, you can take these simple action steps to quicken it. Start by identifying your target audience, find out what they’re desperately looking for (do keyword research), then pull a seat and write epic content consistently using the specifications from my Speaker friend.

From 2012 till date, I’m proud to announce to everyone that my blog is growing faster than I imagined. In fact, 85% of the articles I wrote in 2012 are still pulling traffic from search engines. I also get over 50 referral traffic daily.

I didn’t try to stuff keywords on those, I just followed a simple step by adding the keyword on the title and then “got lost” in a world of passion for my niche – I wrote blog posts that were detailed, helpful and engaging. You should do the same thing and your blog will grow – it’s a guarantee!

Take action on this…

Marketing/promoting your epic content is another lesson I learned. But the one that changed my life and grew my blog is providing value in whatever content I publish, on my blog as well as a guest post.

There is a hidden secret behind blogs that have epic content in them – they ALWAYS pull targeted traffic without investing heavily on advertising.

For instance, moz, copyblogger, Johnchow, Wikipedia, searchengineland and several other internet marketing blogs out there don’t waste money on advertising – people (you and I) happily link back to their posts because they’ve epic content. Think about it.

That is my one hot lesson after 2 years of blogging. I hope the lesson isn’t too common to you. Yes, you may have heard/read that epic content is king, but are you producing it regularly? Learn more about good content at www.content

What is your own lesson and how long have you been blogging? Leave a comment and let’s talk about it. See you ahead!

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18 thoughts on “One Hot Lesson I’ve Learned Blogging For 2 Years”

  1. Indra says:

    As usual, this is another amazing lessons I’ve got from, thanks John.

  2. Ben Troy says:

    I also learn a lot from blogging, that is the Content Type. I never can predict with much accuracy which content will resonate with readers who tend to be startup founders and employees.

    But the most successful posts tend either to create an emotional connection through a personal story or share some detailed tactical advice. The best posts enable readers to see a reflection of themselves in the story because they have or are living through something similar

  3. Sunday says:

    A very fundamental lesson and takeaway for every blogger – whether newbie or expert! Epic content creation is the key to improved and successful blogs. The definition of what an epic content is readily inspiring for me :”…content that inspires, helps people & solves a problem, relevant to your blog and interesting as well.”

    Thanks Michael for sharing another of your inspirational posts. I guess its time to make adjustment and start taking action to create and share epic contents!

  4. hotdogman says:

    Epic is a good word. Standing out in organic rankings for any blogger is an absolute MUST! JohnChowDotCom taught me 99% of what I know and implement in my sites on a constant basis and now I live THE DOTCOM LIFESTYLE! I started in 2007 and earlier this year I recorded my FIRST FIVE FIGURE MONTH in earnings. They say it takes 10 years to be an overnight success, it took me less than 6. Thanks John! See you in Vegas! 😉

  5. John Gibb says:

    thanks for sharing this Michael… You always write great articles, you deserve your success ,my friend 🙂

    I think if we focus more on the people, rather than the search engines – our blogs will grow naturally. Search engines follow people. On my new health blogs, when I write for the people, rather than just trying to get the sale – those blogs get much higher traffic longer term. Food for thought for us all – great article…

  6. Annalyn says:

    The author just shared the lessons he has learned that made the blogging business successful for him.

    The post emphasizes that whatever lessons we have learned whether good or bad, this should motivate us. This should make us a better person and a blogger.

    Accept change because this is inevitable.

    One key lesson shared is that,

    “Without epic content, your blog is already dead”

    If you already got the epic content then always create a targeted traffic without investing heavily on advertising.

    This post is really helpful.

    Thanks a lot.

  7. Great post John. Content will always be king, and the more epic content that a person can create, the more of a force they will be in the blogosphere.

  8. Jethro says:

    I think this post gives me another inspiration to write a new post again. I indirectly tells us to write good and quality content to other people. People who are looking for answers to their questions. Don’t make your blog or site suffer from keyword stuffing or get lost and ignored because of overly promotion.

    I recall that one of my friends has thousands visits on her free wordpress blog and she noticed that my blogspot blog has Google Adsense. She wanted and regret that her blog site has none. If ever she could turn back time and chose the latter over the former, she conclude that she would definitely earn from her thousand views. But what made me realize is how she generated those 100k views in just 2 years. She successfully built niche that is to her niche and passion. I think the important lesson here is to build relationships with other people before you intend to monetize your site or blog.

    In her case, it’s not too late because she can send those readers of her to her new site (paid hosting and domain) if ever she decided to transfer.

    Nice post you have here! Keep it up! ^_^

  9. Hi Michael,

    Thank you for sharing with us your experiences! It’s great to find other individuals who are successful in the online marketing who share their story. It is very humbling from your end to admit any flaws. Thanks for the inspiration! 🙂

  10. metz says:

    Everyone has a story to tell about their blogging journey for how many months or years, also some reasons and lessons they’ve learned though those times. Lessons that teaches and helps us to improve and be productive in the future.

    Well, all I can say is that this post just taught us that we should value and keep in mind that shared takeaways, tips and lessons. It is worth my time to read such post.

    Without epic content, your blog is already dead, I do agree. I found this post shared on, the Internet marketing social networking site, and I “kingged” it and left this comment.

  11. karthik says:

    I’m here after a long gap and was expecting some solid article. you didn’t disappoint me. BTW, I’m a one year old blogger by now and all is going well. Nice writing and message as always @Michael

  12. John, real life experiences are where we really learn and grow. Someone said we learn more from our failures than successes. Your overriding theme here of “content that inspires, helps people & solves a problem, relevant to your blog and interesting as well” is most compelling and should be our mantra as bloggers. Converting these ideas into great blog posts is the trick and easier said than done. Thanks for this insightful post.

  13. faisal says:

    As the age old saying goes – CONTENT IS KING.

  14. Thanks thousands time John for this Epic lesson, and for all your epic others posts. This comes on the perfect time to me, when I am taking over my life and my business.
    You are part of the best and most helpful things that I learned since I started Mobe. I’ll meet you in 2014 at an event, .
    A hui ho 🙂

  15. What’s up Michael,

    It’s been just past two years for me also and you’re 100% right it goes by fast.

    So far we’ve come so far we have to go.

    Here’s to another awesome two years bro.

  16. Another great article John! You said it, create amazing content and the rest will almost do the work for you…

  17. olayinka says:

    I think is right time for me to write epic content for my niche site.. thanks Micheal for your great tips.

  18. Ujjwal Sen says:

    I’ve read your many blog posts on your blog even here.
    I can understand you did lot of hard work to get in this position.
    One suggestion I need from you, how would any newbie can start blogging to earn healthy income online.
    I’ll be happy if you suggest me.

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