One More Reason To Dump Google AdSense

ooh . . what happens to ProBlogger . . . can he get dinged too???? . . . Google gonna be Mad! . . . but damn them for controlling the net like they do! . . drop them to hell i say!

That’s kind of lame.

It hurts making money online, but it’s good for all the “regular” businesses that advertise.

DUMP IT!
Enough with bringing down PR of JohnChow dot com, that’s an insult enough…

I would say that its a reason to dump adsense, but I think I’m going to try it and see what happens. It says that we should be getting more relevant clicks, so that might make it more worthwhile to the bloggers in the long run. I would say while they haven’t made me huge amounts of money, it is pretty consistent.

John, I know you don’t run it here, but have you found it being consistent on your other sites?

Sometimes in the blog world I have a different perspective, because I don’t plan on selling ads, I plan on buying them. Sometimes things that Google does bothers bloggers, but seems great to me.

Not this time. If I go to the trouble of placing an ad somewhere, I don’t want people to have to play a game of shoot the monkey to hit it. If they want to hit my ad, let them.

Oh well, there are in fact more and more alternatives.

As an advertiser that spends a considerable amount on Adwords, all I can say is, “It’s about damn time.” Good news for advertisers.

Thats interessting news. The funny Thing is that it seems to be true only for the format “medium rectangle” yet.
check it out here: AdFlora.com

Hello John,
First of all, thanks for all the information that you have made available about making money online. I recently downloaded and read from start to finish your free ebook “Making Money Online With John Chow Dot Com”…facinating…a wealth of information that will take me a while to absorb and put into action. Meanwhile I’m just trying to learn how to use WordPress. Anyway, what do you think is the real reasoning behind this latest “evil” plot by the “Powers that Be” at Google. I mean, sure I’ve accidently click on the wrong link before…I think. But there has to be another reason.
Thanks again.
Barry

I am not sure how many people actually click on google adsense anymore. At first when it initially started, it was something of a pioneer in this field but now everybody knows about google and google adsense.

I can visit any site and no matter nhow relevant ad the adsense is showing, still refrain from clicking on it. I think adsense is old news now. Most of the people have realized that adsense isn’t the way to go anymore. My personal opinion. Once you know what it is there for and you know what you get out of it and you ahve pretty much maximized the use of it, you kinda get out of it and that’s the story of adsense. DUMP IT!!!

It’s a good thing and a bad thing. Cheaters can’t just click anything now and earn some $$$

-Mike

In a way, I do like the new Adsense idea. It gives a better user experience. Sometimes, a reader may click on the ad area by mistake and get directed to another page and this can be very annoying.

But in a money making perspective, John is right.

It’s not that bad. I mean c’mon… seriously… if someone wanted to click on an ad, they’d click on the link part cause that’s where people normally click.

Adsense just wants to make sure there’s no accidental clicking… and this should fix that. It may have the reverse effect of what is highlighted in this post and in the original post… advertisers get more value for their money… may encourage them to spend more. Everyone wins.

I think they should at least increase the CPC atleast if they move to this change.. If they keep cutting our ways of making decent income then what makes them think publishers would stay with em? When is this in affect?

this is pretty bad…is this effective already?

I’m still a newbie, I wish I could really state an opinion out of experience and have numbers to contrast and compare. Currently I am not making any money on Adsense though it’s probably because I have it halfway down my blog and to the right. I also ignore adsense on other sites so I really am not sure if anyone is paying attention to them anymore.

This will more then likely effect the amount of money that publishers will get, but I would guess that once advertisers realize that they are getting less and less clicks, they will increase the value of each click.

In the end publishers will get the same amount and advertisers will pay the same amount, even if it takes a while for this to level out.

Doesn’t really matter - I’m not getting many clicks anyways. Status quo.

Good for Google Advertisers.
Bad for Google Publishers.
That’s all there is to it.

Now that makes eleven reasons not to use Adsense or dump it if you already do.

I never made more than a couple bucks from Google AdSense on my blogs Pentimento and iPentimento, so I dumped the ads. Now I am just affiliated with TTZ Media (not sucking up, but I think the TTZ Media ads are much better looking than others ) and still doing ads for PayPerPost too. Google cares for nothing but the bottom line, as the recent PR debacle demonstrated. Google are weasels.

True its bad for google publishers but it does seem fair and equitable on the whole. It will prevent lower the incidence of accidental clicks so i suppose it does make more sense

look pretty bad for blogger and site. maybe google fear the blogger most because they can dig their cash out from their bank lol!

I’ll break the news a little further since it’s already on some sites Google is likely going to roll out some newly tested ad formats too that let you blend better. CSS enabled including choice of logo, it’s in beta accounts now. Heres one example (top right side) http://www.patrickokeefe.com/

I have already dumped them from most of my sites… they are only a last resort.

I am delighted to see google moving on and i really hope this move will have more advertisers throwing in more cash so that we will earn more over the time. I just hope so.

I dont think much different than before.. Only it will go to advertiser area if you click in the area…
I don’t think it will affect more to publisher..

From an end user point of view, this is kind of nice. Some ads have too much clickables that I often accidentally do click on things.

Aren’t adverts supposed to be clicked if a user is interested? This might actually improve your adsense earnings as users who are interested will click out of interest and possibly buy out of interest.

I suppose it is two faced, but how I see it, it could actually benefit a blog in some way. I doubt the change will be too great (and I definitely hope so), but maybe it isn’t such a big loss.

Good luck to everyone for the future.
Michael.

I think this is good news for the advertiser …
and it’s fair for all the internet user …
When you get an income from internet advertiser …
the advertiser must get profit from their advertise too …

I think google is under pressure by the many advertisers using Adsense. Adsense is all about making money for all parties involved, but this change by google just goes to show that advertisers using adsense bring a greater returns and pretty much have a greater control over googles decision making.

My heart goes out to the smaller Website/blog with less traffic- like my site :cry:. I believe if google do implement these new google adsense ads - if your low traffic website was making 2:00-a-day, you will maybe make 1.00-a-day. And that means it will take these smaller website/blog twice as much time to get paid.

So I just goes to show that its all about google and protecting their best interest.
- less payout to smaller Site/blogs
- Make the advertisers Happy

Can anyone tell me what are the benefits for publisher if this new adsense ads are implemented?

Oops, I just realised John has an entire list of recommended money makers at the bottom of the page… I wonder if he will remove Adsense from below since his last report showed that Adsense contributed to more than half of his earnings…

He will not remove adsense, since he have other sites that are using them and i believe they are doing pretty well for him.

Whilst adsense is one of the easy monetizing options for bloggers and webmasters it will continue to be used even if it does make less money. Webmasters need to learn other ways to monetize by trying other methods and stick to what makes the most cash.

I think it’s good for advertisers, but for webmasters it’s a bad thing. Most probably the CTR rate will drop, hopefully not too much..

Why are they making everything hard to webmasters?!
PR drop,
Adsense changes,
No selling text links..
I wonder when is this gonna end… Did the entire blog community did something bad to Google that they are slapping us hard?

Being a publisher myself I am sure that this will lead to my CTR falling, but thinking of it from an advertisers point of view it will lead to more successful conversions rather than accidental ones. Which will in effect lead to advertisers paying more for CPC, and that will in effect HOPEFULLY be passed onto the publishers.

Google is a advertiser and what they are doing is servicing their clients, they have to keep them happy if they want them to stay with them instead of going to someone like Azoogle.

Adsense became less and less useful for publishers the past 1-2 years,but in my opinion it still brings a good income stream for many blogs/websites.This new click policy will surely start some fights,while the advertisers will be very happy, the publishers won’t

I guess it is in general a good change. Although at first only adwords customers will profit from this change, in the end I guess also the publishers will profit: More value will cause (hopefully) higher clickprices.

I think will is a good thing for the advertiser, google are doing the right thing. I know this will make it a little harder for the publisher to make money. But i cant see it making a major difference to there income.99% of people are only making $? a day anyway,me included. You just have to work at it to keep it rising. Go with the changes and keep moving forward!

I just wrote a review about the situation. I think that they are going to lose some targeted visitors. This will bring a bad result for publisher in short term.

http://www.bloggerdollar.com/2007/11/14/google-adsense-making-no-sense

I don’t think this is nearly as bad as it appears… As someone who has used both Adwords and Adsense (that is, been an advertiser and a publisher,) I can tell you what my two biggest problems were…

1. As an advertiser, the value per click was absolutely abysmal. And copy didn’t help all that much. There were many, many accidental clicks - clicks that I had to pay for that brought me NO revenue. It was horrid. Thus, I stopped using adwords as an advertiser.

2. As a publisher, the amount I received per click was lower than almost every other ad network (yes, I tested this.) Publishers simply weren’t willing to pay $0.50 a click when it took 200 clicks to make a sale (or whatever action they were trying to get.) And those were the advertisers who even bothered to put their ads into the Google content network - a number which is getting smaller every day.

So, what will this mean? More quality clicks = higher conversion rate for advertisers. Higher conversion rate = higher break-even point. Higher break-even point means they can pay more per click. More per click = more money for you. 5 clicks worth a penny vs. 1 click worth a dime? You know exactly which one you would pick.

Oh, and because you’ll be getting more targeted traffic from the adwords ads that YOU run, you’ll likely end up getting a higher value per visitor than you were before. Which also means more money for you.

I think Google has made a smart move here. I may be wrong, though - so I’ll be watching this closely.

- Cherilyn Lester, Copywriter

I just checked out the ads at Google.com and the clickable area is even smaller than in the image you published. Only the titles are clickable, even the green links can’t be clicked anymore

Hey I am offering site-wide Blogroll links on http://Zedomax.com/blog which is a PR4 for anyone willing to link to http://onebuckwiki.com.
We even got an affiliate program so….

Hi John,

Did you get my e-mail? I wanted to change the banner so I can start making money for you with the OneBuckWiki 25% OFF Coupon code: JOHNCHOW.
That’s right, get 25% on all pages by using coupon code JOHNCHOW at OneBuckWiki.com.

Guys, be a little more optimistic here. Google is cutting down on the available pixels to click, but maybe they’ll change their TOS to allow publishers to say “Click here” or “Support the advertisers, click here”.

/end sarcasm

I don’t think this will have too much of a negative effect on earnings.

It will improve advertisers ROI meaning they will spend more per click anyway so it will all even out.

I am neither a buyer nor a seller. I am a reader of blogs. I think that it insults me when they talk about accidental clicking. I prefer a larger area to click on. Saves wrist and finger movement and consequent fatigue.

Oh nooo!
now my single digit earnings from adsense will stay that way for a long long time.

I think we are exagerating this change on clickable zones.
How much can your earning drop?, 10%? if it drops below 50% then you are having some serious issue with ‘accidental clicks’.
Anybody who really wants to click on the ad, will click the url, that is for sure, how dumb youhave to be if you click on the area next to the url and think…..oh, this site doesnt work.
Nothing bad will happen.

At least the link ads won’t be affected. Properly placed they can big big income providers.

It’s a good move as long as our web real estate is not wasted in any dead zones.

I think it’s a huge deal. Reducing the click area by that much is significant. I use adsense on a lot of sites but have been looking for an excuse to switch. This might be it… Thanks john.

Well if this avoids accidental clicks, could it mean that the advertisers could get a better ROI? And if they get a higher ROI, would that mean that the publishers may see their AdSense income increase?

This article seems silly. Most people intending to click on a link already aim for titles or URL’s. Getting alarmed about Google’s ‘change’ seems .. silly.

I’ve noticed some interesting things with my AdSense that I’ll be reporting on my linkbait blog soon. In short, I’m pretty sure Google is not paying out on most (sometimes) all of my clicks for a day.

Well if it makes it a little more efficient than maybe the payout will go up a little bit? mmm Maybe not.. well hopefully google will pass on the savings in efficiency on to both advetisers and publishers.

Webmasters shouldn’t give Google the satisfaction of using AdSense.

I don’t think it will reduce your CTR that much if you were not playing on the fact that the whole thing was clickable before.

I try to blend ads and although I don’t have proof, I think the click I get on the ads are from people who want to click on that link, and after the change it will be the same, they’ll still want ot click on that link.
I don’t think they click on the white space because they want to click somewhere else than the ad.

Hey John!

I met you at the blog world expo! You’re a funny guy! I didn’t get to speak with you as much as I would have liked there, but I am featuring you on my blog and would like to know just HOW MUCH MONEY DO YOU HAVE???????? Please send me an email, and I’ll send conference instructions. Let’s chat!!!!!!!

This will likely reduce CTR, but only for the sneaky sites — the sites that purposefully embed these ads and make them look like something the dummy end-user should click on. Yes that makes money, but that’s not the user-experience the user wants, nor is it the users the advertiser wants to be paying for [clicks that shouldn't have occurred].

I like the change. It’ll likely lead to more innovation in the field; other ways to monetize, etc.

It sounds like Google is just trying to be more inline with TLA, after all, TLA uses links only for visitors to click on. So why should Google have to use the whole ad to make it clickable.

If you wanted to make the whole ad clickable, then just go to video or image ads. It doesn’t make sense to dump it when Google offers you plenty of choices.

I have been browsing through some website on my mobile and it appears that link ads are showing better than image ads so it may be a good thing. They are already using link ads anyways.