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One More Reason To Dump Google AdSense

written by John Chow on November 13, 2007

Build Your Online Business Now

clickzone.jpg

Problogger.net broke a NDA to bring you news that Google is going to bitch slap your AdSense earnings by making it harder to click the ads. In the old AdSense setup, a reader just has to click anywhere inside the ad block to register a click and be sent to the advertiser. The new setup will require the readers to click on the actual ad title or the ad URL. The above click zone map shows what parts of the new ads are now clickable. As you can see, the click zone has been drastically reduced. The main reason for doing this according to Google:

We’re rolling out a change to our text ad formats to help reduce accidental clicks and increase value for advertisers…..This new format will match the changes we’ve implemented on Google.com to help decrease the number of accidental clicks and increase the number of ad conversions. A reduction in accidental clicks will keep users on your pages, interacting with your content until they choose to click on an ad. This change will enhance the user’s overall experience with your websites and improve advertiser campaign value, but it’s likely that your click-through rate will decrease.

It’ll be very interesting to see how the new setup will affect publishers’ AdSense earning. I don’t run Google AdSense on this blog but I have it on other sites. What do you think of Google’s new click zone? A good thing or one more reason to dump AdSense?

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Well.. I think this is a good thing :-)

Maybe click zone now dont look too good cause brings less clicks but is more natural for people.

My CTR has dropped with the new ads. I had nearly 1000 visitors (one months traffice) and got 2 cents for that. I usually earned 200 x that! But then I noticed the new ads.... and Cheeky John has an ad on my blog!

payperpost has been slapped as well.. :)

well let me see if i can manage to make it 100$s by the end of this year.. else even i'll have to dump it along with you guys...

I have really dumped them a long time back. Really sad... they really dont care of the publishers.

already got banned by google so this is great news for me

just wanted to get even with google.. hihi

I didn't know this until I read this post. Now I'm thinking of another PPC network to put in my blog. Too bad, I like Adsense very much.

yha ryt no big deal.. but we startup's are the one's usually kicked out! now i'm rooting for other sources..worst i can't event stick to it since a startup are always startup .. we might have the grand idea about blogging still won't work..

and this is good.. top performers such us uys like Shoemoney, John Chow, Zac Johnson and Problogger have found, and proven, that using Adsense on their blogs is a waste of time? can we run a cause for this.. hihi

off topic, but wow this blog gets a lot of readers

Some how I don't see them implementing this in Google.com's own Adwords results...

I agree with David Mackey.
It doesn't seem like a big deal to me.

If it cuts down on accidental clicks, then you are less likely to have your site 'smart priced' so it is not a bad thing. In fact I don;t know why they did not always have it like this!

Can't dump Adsense yet cause my blog is still small in numbers. Without Adsense it will get worst. So ill be sticking with it for the mean time. ^^

yeah i agree. i'm still small in numbers too. That being said I dont think accidental clicks are that huge of a percentage are they? i guess it would be a hard thing to test but I'm assuming people arent clicking willy nilly like drunk monkeys. Im guessing maybe 2% are accidental clicks? i dont think its a big deal. if people are interested in the ad, they will click it.

too bad for publishers.. tsk tsk..

ahu?? i doubt if its the real score.. they've already canceled my adsense account! :twisted:

Rodel
http://www.careerclub.com.ph

Well, it depends from which perspective you are looking at. Publisher or advertiser.

Google sucks allright. I just came to of John Chow and this awesome blog and i'm gonna try whatever he has mentioned in his fantastic eBook

Good for google :evil: but bad for end publishers :mad:
I guess I should look forward to ban google from my list.

This is a big to-do about nothing. Changes to the system that benefit the advertiser will ultimately benefit the publisher as well.

It's where you click that counts

Doesn't seem like a big deal to me.

Goog lord! 133 comments! One way and another, Google gets reactions for people; positive or negative!

I banned Adsense a long time ago.

heh heh
Maybe we should all follow your lead! Google is the Evil Empire.

The Mad Ape
www.tatumba.com

I think we might see a lot more CPM companies take over vs CPC if Google is going to pull this stunt. :roll:

Widescreen - I agree. I'm very curious to see how this pans out over the course of the next few months. Can anyone really over take such a monster though? Only time will tell, I guess.

Google is a behemoth whose very success has created an unhealthy influence on the Internet. They control the bulk of advertising and advertising revenue. Further, they can dictate policy on a whim and are doing whatever they can to strong-arm the little guy.

I speak from the voice of experience, as I was recently strong-armed by them on my blog and in their usual lame-assed vagueness, failed to respond to my questions of where I went wrong.

Although I did not get banned by them, I removed them from my blog. Too risky as I have another site that relies entirely on them for revenue.

The Mad Ape
www.tatumba.com

This sucks, plain and simple. Maybe advertisers should whine less about click fraud or accidental clicks and start looking at poor landing pages or just poor site design in general as the reason for their crap conversion rates.

I'm inclined to believe people are thinking google are more evil than they actually are on this one.

If people click less and bloggers get less income then google get less income too.

Google obviously think advertisers will get a better service which means a higher premium which means more money for bloggers.

That is what I am hoping! And I hope there is zero learning curve for things to get up to speed on this new format.

Good for Advertisers, O.K. for Publishers, except this way only the good quality sites make money not MFA's.

who knows, maybe they will jack up the price for advertising, and if clicks are not accidental it may generate more revenue, for me the jury is out. If it ends up a bad thing then it's easy to remove adsense, if its a good thing then it's easy to keep.

Actually, I don't care. I hate trying to find an empty place on a page and hitting an ad a mile away from any text.
I think it will be easy enough for someone who might click an ad to hit a link zone. It's not like no one knows what a link looks like nowadays.
I do not see this as something that will make much difference. But hey, I could be wrong.

I think publishers should not worry about these new changes. If the visitor really want to visit the advertiser's site, he/she won't mind clicking on the ad one more time. So, we blogger shouldn't be that worried about it.

Way to go Google! I think its a damn good idea. I spend quite a bit on ads and I don't want my ads being clicked on by accident. Also, I'm sure advertisers who have ads on my sites don't want their ads clicked on by accident.

Google still makes it easy to put ads up on a site or blog, so I highly doubt this will drop the users...

-Mike

I am sure adsense will never die even if they change their system and ways. People get too used to them and since they are still making money for some sites, there is nothing to complain.

Doesn't matter what they do. As long as advertisers like them, they will give out the best CPM and there will be blogs/websites that use them.

It doesn't matter to me because I believe everyone in my site REALLY CLICKS what they REALLY intent to click.

See my Ads placement and color, I purposely distinguish it from a normal link, and I still get a lot of clicks everyday... (CTR of almost 5%).

I want to make my visitors LOVE me, and I hope they enjoy staying in my site.

Looks like I'll have swap out my AdSense banner for the affiliate ad's now, not like I'm making much from it anyway (maybe .50 cents a day.) Oh well, Google is going to lose a lot of publishers in my opinion.

This is a good idea. I don't know how many times I accidentally clicked an Adsense ad while my page was loading. I don't think advertisers should have to pay for people accidentally clicking their ads. People will just go back to the original page because they weren't interested in the product and the advertiser gets to pay for their mistake.

Great, anything they can do to clean up the content network will save me money and hopefully increase conversion rates.

Do you think the cost per click will go up since there will probably be higher conversion rates on the websites paying for ads?

"As you can see, the click zone has been drastically reduced."
but the ad space hasn't.

Let's just stop complaining all together. Google hasn't yet resolved to pop-up ads, so I think we're safe. =D

"...accidental clicks..." what a joke, :cry: , I believe the reasons are:
1. reduce negligible garbage/fake/self manipulated clicks to zero.
2. expanding Adsense to CPA with reassurance google is not taking risks (in CPC mode they realy don't care...).
3. pre-testing the upcoming graphic deployment of the new google ads before changing it (after all it does became a bit boring and phased out with all new web 2.0 standarts...).

Eventully friends, I guess we (web surfers) are just 'guinea pig' right before changes to come... :!:

This is actually a good move by Google. If a reader wants to click your ad, they'll click your ad. Good news.

This change might suck for bloggers, but it's great for advertisers. More intentional clicks = more money for them.