OpenX launches Hosted Ad Serving

I received an email from Steven Finch over at Crenk.com that OpenX, one of the best free ad ad serving software on the Net, has launched an hosted version for people who don’t have the resources to install the program on their servers.

OpenX Hosted beta is the same professional ad management tool used to control the advertising on over 100,000 websites around the world, only hosted on OpenX hardware. The best thing about the service is it’s free as long as you don’t serve more than 25 million ads per month. I suspect OpenX started this hosted service in response to Google Ad Manager, which is also free.

As nice as OpenX Hosted and Google Ad Manager are, I still feel the best ad serving solution for bloggers is OIOpublisher Direct. Unlike OpenX and Ad Manager, OIOpublisher is a complete blog monetization solution. With OIOpublisher direct, advertisers can order, pay for and upload their ads directly to your blog. The only thing you have to do is approve the ad.

If you already have an in-house sale staff, then OpenX is a fantastic ad serving solution. I use OpenX for my technology sites and like the interface much more than Google Ad Manager. Having a hosted solution is just one more reason to stick with them.


31 thoughts on “OpenX launches Hosted Ad Serving”

  1. OpenX is pretty cool, will definitely try out their hosted solution,
    thanks for the heads up John.

  2. Study Babes says:

    I tried OIO but I think it has a slightly spammy look as it hides your URLs and people don’t really like that :/

    1. hiding url is a nice thing if you want clicks 😀

      OIO rocks…

      1. Ben Pei says:

        Totally agree with that..

    2. Tushar Dhoot says:

      I agree, I like seeing the url of the site before I visit.

  3. Trevor says:

    I love oio and I hope to get my copy of OIO soon!

    OpenX? Will try out!

    1. Kok Choon says:

      I use OpenX on all my blogs, feel free to take a lot, just refresh the page and the Ads serve differently, plus a lot of statistic reports!

      Abosolutely love it!

  4. Sohail says:

    i didn’t try it yet lets see what can u get from it

  5. Gotta Agree With You John OIO Publisher is by far best for bloggers!

    1. Ben Pei says:

      Yupp… OIO seems to be the best money making plugin for bloggers now!

  6. Kok Choon says:

    Guys and Gals, go try out OpenX, I use it on my blog, you will love it!

    1. Ben Pei says:

      How much success are you getting from it?

  7. Keral Patel says:

    Hmm I have never liked it though. I still go the old fashioned way and manage my ads myself. In worst scenarios I would code a rotator script if there is a need for it.

    1. Ben Pei says:

      Yeah I think I am used to managing my own ads too.. Seems easier that way

  8. Kenneth says:

    Got great experience with OIO, not sure if OpenX is suitable for me.

  9. Wow, that’s really awesome. Thanks for sharing this with us, it’s very useful.

  10. I agree that OIOPublisher is still better. The automatic income it can generate for you is crazy.

  11. Hussein says:

    Definitely OIOpublisher is the best ad management tool. I haven’t tried yet the Google ad manager but I have heard it several times.

  12. Thanks for telling me. Its been a while since I have tried it and now my sites are getting bigger I should put it to use.

  13. Steven Finch says:

    John, Thanks for letting your readers know!

  14. Kenneth says:

    Gonna try it out

  15. BusinessX says:

    I used OpenX, found it simple after a day of playing with it and it did a very good job. But now am using Google, I find it faster on delivery and like the idea of not having one more hosted software or plug-in to deal with.

    Am interested in OpenX hosted service. Wonder where their monetization comes from?

    1. Hi BusinessX

      I’m from OpenX. I’ll try and answer your monetization question here.

      We’re building revenue streams along side our open source software in areas we think we can add value to publishers.

      There are two key themes which we’ve heard from the OpenX community. Firstly, businesses depending on ad revenue want to pay for professional service and support. The second, is that we can help publishers monetize their ad space.

      So, beyond great free open source software and hosted ad server, there are three services we’re offering:

      1 – Service and support packages for OpenX Hosted
      2 – OpenX Market to help publishers get full and fair value for the ad space.
      3 – Professional services for training, support, consulting and bespoke development

      There’s a blog post from our CEO talking more about this here.

      cheers,
      Oliver George
      OpenX Limited

      [email protected]

  16. Milan says:

    Unlike OpenX and Ad Manager, OIOpublisher is a complete blog monetization solution. With OIOpublisher direct, advertisers can order, pay for and upload their ads directly to your blog. The only thing you have to do is approve the ad.

    John, you are using too old version of OpenX which was then called phpAdsNew and your version is 2.0.9-pr1. It was released years ago and in meanwhile it changed it’s name twice and have much improved.

    I never used used OIOpublisher but from their site I think it is quite limited in options. What you said is that advertisers can upload their ads and you just improve them. This is all possible on OpenX: advertisers can have their accounts and they can control their ads, but also as publisher you can control them and everything that is shown on your website. It is even possible to have more then one publisher on one installation with many advertisers who will have separate accounts. This is what is used for some ad-networks, like Federated Media who use OpenX for delivering ads to publishers (and among them are Techcrunch, BoingBoing etc).

    What is greatest for OpenX is targeting ads. This means that you can target ads based on various parameters. Among them are geographical location, language in browser, operating system, browser, referred page. But what you could also do is to make some variable. For example, if you have some site where people could register and enter their informations like gender, age, profession etc, you could target ads to specific visitors like male from 18-25 from Vancouver with Firefox on Linux 🙂 This targeted ads could much improve conversions.

    How this could be used for bloggers? Lets take example that you are having some banners on blog that promote some affiliate program, but that this affiliate program pays only for US visitors. So this means that if user from Canada or UK or any other country click on that banner you have zero earning and you are loosing money.

    This is where OpenX could be used. You could create campaign for that affiliate program and target it so that is shown only for US visitors, and other campaign with AdSense unit, which will be targeted to users from all countries except USA. With this you’ll monetize all your visitors since you could make money from AdSense no matter where are your visitor are from (of course, value of click is not same for click from i.e. Canada and Egypt, but you’ll still earn some money from that click from Egypt).

    Of course you could make this even more advanced with more different ads, or to for example promote some US affiliate program, other that is only for Canada, third only for France, and for all other AdSense (you got idea).

    You should definitely test newest OpenX, there is that great feature called Single page call which load ads much faster (this is confirmed from my own experience) and you could also move that your banners that are now stored in MySQL to some normal folder on server, this will both improve page loading and cashing (see here, section Storage).

  17. OpenX – the name sounds like a 20 year old virgin spread wide for a nasty fun lol.

  18. Wow, that’s really awesome! Thanks for sharing this with us John.

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