Opera Does Better – Browser Behavior Study

Internet browsers have evolved greatly since the early 1990’s; we’re no longer limited to merely Netscape Navigator. These days internet users have plenty of browser options. You might like Chrome for its speed, Safari for its ease of use and Firefox for its customization options. But have you ever thought which one is the best for advertising? Don’t worry, we have.

In its effort to supply the online world with valuable information, Infolinks conducted a study of click trends based on browser behavior. During July 2010, Infolinks monitored advertising Click Through Rate (CTR) and Cost Per Thousand (CPM) from a sample of 40M impressions from 30K publishers in their network to determine which browsers out clicked the others and Opera clearly came out ahead.

The CTR of Opera is approximately 50% higher than Chrome and Safari, 40% higher than FireFox, and it’s 35% higher than Explorer.

The Opera eCPM is 35% higher than Firefox and Chrome, and it’s around 10% higher than Safari and Explorer.

So it’s a fact, user behavior varies greatly depending on browser. Although you might like one browser over another for its surfing capabilities, when it comes to advertising, Opera is the big winner. Make sure to target its users in your next campaign.

The Infolinks Metrics Center provides top notch Internet studies and industry insight. Our research team analyzes data from the Infolinks network, bringing you the scoop on the latest trends in the online world.

52 thoughts on “Opera Does Better – Browser Behavior Study”

  1. Patrick says:

    Maybe I should create an Opera-only blog. 😉

    1. Did not get you … what do you want to say My Friend Patrick.

      1. Free Picks says:

        i think he is trying to say that he will make a blog about Opera or the blog which will be only opened in Opera 😀

        1. PPC Ian says:

          Yeah, I’d love to have more of those high converting Opera users on my websites!

    2. Abhik says:

      Oh!! You mean blog about Opera and can only be viewed in Opera?

    3. Patrick says:

      I’m writing an opera about a guy who creates a blog about Opera and only Opera users can view the entire opera. I’m calling it “Modus Operandi”. It’s a comedy. 😉

    4. That’s not for me, for i using google & firefox browser. I suppose do some dedicated optimization to opera is a good idea.

    5. Allen Walker says:

      Lol. You will lose a lot of potential click-throughs

  2. Ryan says:

    Opera and Safari does not have adblock at the moment, but it can be set up manually, hence perhaps the high eCPM on those browsers. It’s only a matter of time before someone makes an opera adblock plugin, now that Opera enabled 3rd-party plugins.

    1. Abhik says:

      Aah!! Good point.

  3. Ryan says:

    correction, Safari does have adblock.

  4. Interesting study, creating an Opera only blog does sound like a plan Patrick…

    1. Mathew Day says:

      Probably could get a lot of traffic from the search engines.

      1. James says:

        You may loss your users if it is Opera only.

        1. Free Picks says:

          i agree with you James

        2. Abhik says:

          But, they will be highly targeted 🙂

  5. this is interesting, i prefer chrome but ive noticed the bigger part of people still use I.E so you have to know if your blog looks good on I.E.

    1. More and more people started to use Firefox …

      Thanks to aggressive marketing of chrome by Google and as result chrome is also getting good numbers of users.

      Browsers war is really big … more big than search engine war … believe me.

      1. PPC Ian says:

        I’m a huge fan of Firefox,it’s my favorite. I agree, browser war is huge, so many options!

      2. Abhik says:

        IE still leads the graph, but Firefox isn’t far behind.
        If you give me a choice, I’d prefer Firefox anytime over IE.

        1. PPC Ian says:

          I agree. Firefox is far quicker for me as compared to IE.

        2. Fazal Mayar says:

          I agree guys, I also like firefox but i find chrome sligthly better. 🙂 I.E is still widely used so make sure your blog looks good on that browser..

  6. Good study. Now, just get everyone to download Opera and then we will all be good to go right? And the other problem I would see is that Opera probably has the lowest amount of traffic compared to the other ones. Not 100% sure about that, but that is how I would think they would rank. Still very cool and useful data.

  7. guru says:

    The stats sound good, but I’d like to know in absolute numbers. Statistically 1 out of 2 is 50% , without the absolute numbers, it does not sound so impressive.

    1. Abhik says:

      Yo!! It’s not John.

  8. Very interesting facts seeing that you hear so much about Internet Explorer, Firefox and Chrome. It goes to show how the internet is rapidly evolving.

  9. Mathew Day says:

    Interesting read, like how you displayed them stats. 8)

    1. PPC Ian says:

      Agreed! The stats are quite helpful. Nice post, John! 🙂

  10. I need some opera users to come to my blog and click some infolinks ads.

    1. Free Picks says:

      unable to found infolinks ads on your blog :p

      1. Abhik says:

        The doubled underline links.. !! They are the Infolinks Ad.

  11. Marco Lee says:

    Wow! Didn’t know about this study. I’m always an Opera person. Best browser in the world. Period. 🙂

  12. I like Opera to surf my favorite sites because it is very easy to save our websites.

  13. Free Picks says:

    but i love CHrome most

  14. PPC Ian says:

    I’m a huge fan of Firefox! 🙂 I have never used Opera, but would love to draw more opera users to my websites!

    1. Abhik says:

      I am too a huge fan of Firefox, but I have started using Google Chrome lately.

  15. Abhik says:

    Cross posted from infolinks metrics blog!!
    Nice piece of information though.

  16. This new Opera is very Nice. I love the new browser. It is now much better than firefox. I have downloaded opera 12.

    1. Abhik says:

      Opera 12!!?
      Is it released yet?

  17. Greg says:

    i NEED ie,Firefox performs better with my Thsis Theme and as for Safari,tried it and am not prepar ed to lose my IE readers.IE also has gotten good hacks to make thesios behave

  18. Techabouts says:

    Chrome is best.
    Firefox takes lot of time to open

  19. exsuit says:

    How is this useful information? In what ad platform can you target browser type???? Even if you could, you would be targetting the smallest group of browsers as Opera is hardly used.

    It might be interesting, but it’s not very useful information.

  20. fas says:

    But Chrome is the best browser, very fast.

  21. Usman says:

    Although Opera is good in every aspect but it can’t provide the slick interface of Google Chrome or the flexibility of Mozilla Firefox. This is why it’s not the browser of choice.

  22. Opera 12?? i think i would give this a go .. lets see if it works better

  23. I only use Opera as my mobile phone browser. I haven’t tried it as a web browser. Looks like I have to try it now. 🙂

  24. Kevin Kimes says:

    Correlation does not imply causation. I believe there is an incorrect cause is being attributed in the article. User behavior does not necessarily *depend* on the browser they use. It is much more likely that the user’s behavior decides what browser they tend to prefer. It could also be a combination of the typical mindset of an Opera user, with an increased level of trust gained by these users while using Opera, and the layout/feel of the Opera interface itself.

    I’ve known a few people who use Opera at least some of the time, and my not-a-psychiatrist analysis shows their personality to be much more trusting of advertisements, perhaps naive in a way.

    It should be noted that Opera has very few users – less than a 2% market share. I would suggest it’s not worth targeting them in any manner that excludes the other browsers in most situations. However, it could be effective to target them with campaigns that are just not quite profitable overall – they might be profitable if only run on Opera. You’d then have to decide if the ~98% reduction in traffic leaves enough money on the table to bother with the campaign.

  25. I personally like Opera a lot, have been using them recently.

  26. I have been using opera its superb to use

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