Optimizing Ad Placements with YieldBuild

It’s been said time and time again that you need to satisfy two critical goals if you want to have any chance of making money from your website or blog. First, you’ll need to drive enough traffic your way. The more people that visit your website, the more opportunities you have to cash in on their visits. Second, you’ll want to optimize your advertising so that you can maximize your blog revenue. While it may not be particularly helpful for the first part of this equation, YieldBuild has been designed specifically to work on that second aspect.

In this review, I’ll take a look at how YieldBuild aims to maximize the amount of money you are currently making from your website and attempt to determine if YieldBuild is worth your while.

Optimized Income from Multiple Networks

Don’t put all your eggs in one basket. That’s why it’s so important to have a good mix of different advertising models on your website. If all you do is rely on Google AdSense, you’re leaving a lot of money on the table. However, in going through the different ad networks and all the different kinds of ads that they offer, it can take you a very long time and a lot of experimentation to find out exactly which combination generates the most amount of money.

Is it more appropriate to run AdSense inside each post and CPM ads in the sidebar? Or will you make more money if you go with an AdSense leaderboard at the top of the page and Tribal Fusion at the end of each post? What about color combinations? There are so many variables to consider that it would take a human being a literal eternity to find just the right combination. That’s where an automated solution like YieldBuild would come into play.

At this time, YieldBuild only works with the above ad networks, but support for other networks is reportedly on the way. By installing the YieldBuild code on your website or blog, the YieldBuild system will run through a series of “trial and error” sessions so that it can see which placements generate the most amount of money. Previous systems literally required hundreds of thousands of page impressions before any usable data was generated, but YieldBuild says that it can create some real results with a mere fraction of that.

Tweaking Ad Zones and Layout Styles

Not surprisingly, you’ll need to provide YieldBuild with private information regarding your various ad networks. Yes, this involves giving them your AdSense login name and password.

It’s natural to feel a little hesitant about doing this, because there really is no saying what they can do with that kind of information. Assuming that YieldBuild is not an elaborate phishing scam, it only makes sense that it would require this information to deploy all the different kinds of ad combinations. Without this ability to tweak, adjust, and alter the generated ad creatives, the YieldBuild monetization platform simply would not be able to function.

The setup process with YieldBuild involves the designation of numerous ad zones. These are areas where you can display advertising on your site, but where advertising may not necessarily appear. Going further, YieldBuild can not only determine the optimal ad network for each zone; it can also determine the right kind of ad creative from that network to be used in that zone.

Google AdSense is perhaps the simplest example of this. In AdSense, you can adjust the colors used, the style of the border, and other modifications. YieldBuild will go through several of these iterations to determine which ad format is the most profitable.

How Does YieldBuild Get Paid?

Looking at the YieldBuild Monetization Platform, it sounds like it could have a lot of promise. Having an automated system determine the ideal ad combination sounds a lot more appealing than suffering through the frustration of trying to figure it out yourself. I can’t say for certain, but the YieldBuild team says that revenue increases of 100% or more are not out of the question. You’ll also notice that there is no huge price tag associated to this platform.

How, then, does YieldBuild make money? There is no setup fee and there is no monthly subscription. While YieldBuild is absolutely free to use for the first 30 days, the FAQ says that YieldBuild will take 3% of your ad impressions after that. Assuming that you can gain at least a 3% increase in ad revenue, this sounds like it could be a worthwhile proposition.

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33 thoughts on “Optimizing Ad Placements with YieldBuild”

  1. Study Babes says:

    looks pretty useful i might try it out. would be interested in knowing if anyone else has tried it?

    1. Yeh I would definitely be interested in using something like this. I would love to read some more reader comments on its use. Nice review there to, well written.

      I’ll see how it goes!

      1. Trevor says:

        Me aswell,

        I’ll be checking out to see what people have accomplished and maybe look into it if it’s worth it.

    2. Taris J says:

      Indeed!! Definitely looks like a service worth trying out, as I’m not aware of any other company like this one that help maximize your traffic!!

  2. BusinessX says:

    Trying different offers, networks, and locations, that is part of the affiliate marketing process that I actually enjoy. I have never used it, but Crazy Egg may be more helpful than what Yieldbuild is trying to do. And that without giving over important information and 3%.

    I guess one important question I have on the 3%, do they invoice for that or is that taken from the commissions automatically?

    1. Michael Kwan says:

      They take 3% of impressions by displaying their ads on your site 3% of the time

  3. shun2u says:

    yeah, i let ppl try 1st, i scared is spam..

  4. donsanchez says:

    Nice idea, nice business. John already wrote about that kind of advertising in his book, so I think I could give that service a try, when I start monetize my blog.

  5. Ryan McLean says:

    Sounds so complicated. I got confused halfway and gave up.
    Good for those gurus like yourself. But for humble little me its too much effort

  6. michael says:

    thankz 4 a good info john…ur a great blogger..hehehe

  7. Sounds pretty useful. Anyone tried yet?

  8. Tyler Cruz says:

    I’ll never use a system where I have to give up my user/pass to other sites. Even if the company is legit, there’s nothing from saying a fired employee doesn’t go haywire or their servers get hacked.

    1. I agree with you, Tyler. You can never be too safe these days.

  9. Free $50.00 Google AdWords credit Code for lucky people: 350972127923
    If you have used free $50 Google Adwordds credit code before, please don’t take it,
    one IP address only valid for once. so give to someone else, or you can sign up for a new google adwords account with new IP address.

  10. Elizabeth says:

    This is great. I will try it.

  11. Mario says:

    I will try it too.

    Looks interesting.

    Mario

  12. Honestly this looks a bit too complicated and I don’t feel it would improve my site revenue.
    What looks really nice is their consolidated reporting across multiple ad networks, which I currently have to do in an excel spreadsheet 🙂

    1. It does look rather complicated. I think they need to simplify their system.

  13. abahrafi says:

    please tell me friends im now learn bout make money in the net, but i dont know how to doin first time,pls tell me, can you teach me how to making money. sorry if my english is bad

  14. DollarDevil says:

    Personally, I enjoy finding the right combo of ad placements on my site. It might not be optimized, but my placement does its job.

    Still, an interesting program and once it supports more ad agency’s I’ll reconsider.

    Regards

  15. Rohit says:

    Will definitely give this a try. I find the ad placement on my blog a tough call… I find the ads very obstructing…But have to monetize! Will post back my experience at http://mytechrantings.blogspot.com/

  16. Thank you, Michael, for the great review, and everyone for your comments. I work at YieldBuild, so let me answer some of the questions I’ve read here:

    1. We’ve been running the service in private beta since October of last year, when we were covered in TechCrunch. We have many clients, although since we are in our private phase, we are respecting their privacy and not disclosing who they are. They do comprise a wide range of types (blogs, forums, ecommerce sites, content sites, etc) and sizes (from about a million monthly pageviews to more than a billion). For a handful of sites that have, on their own, disclosed their performance improvements, take a look at these 3 blog entries:
    http://blog.yieldbuild.com/category/customer-success/

    2. As Michael mentions in the review, the only reason we need access to your AdSense or other network accounts is that we need the reporting data in order to feed into the optimization algorithm. That information is secure and even I couldn’t access it if I wanted to.

    3. Our 3% share after the 30 days trial period is done on an impression basis. 3% of the time, we use our account numbers when serving up the ads, the other 97% of the time we use yours. (It is completely random, no time-of-day picking, etc.) Considering most publishers see a lift well into the double-digits, a 3% impression share compares favorably. Note this is substantially lower than other competitors in our space.

    4. The process is very simple, much like installing AdSense. It’s made easier by the fact that you only have to install the code once per ad spot in your template, and we also have a step-by-step wizard for users of WordPress, VBForum, Blogger, and TypePad.

    5. We currently support 6 ad networks, and are adding more all the time. We support Google AdSense, Yahoo Publisher Network (YPN), ValueClick, Advertising.com, TribalFusion, and BlueLithium.

    We encourage you to check the service out. As we like to say, if your ads are not optimized, then you’re leaving money on the table.

  17. Mike says:

    This looks cool, giving it a try now

    ————
    Designer
    http://www.stylst.com

  18. Pheak.T says:

    this does look pretty useful, but for newbie bloggers like me would it be worth it though?, unfortunately all i have is good adsense as of this moment because of how new my blog is, but later on down the road it could be useful. i guess all i can do right now is wait and watch =/

  19. Video Juegos says:

    Nice, i will give it a try and see if a i can get more revenue from my blogs.

    Regards.

  20. looks like a nice tool

    promising. 😀

  21. Scott says:

    This certainly sounds like something that would be very useful. However, would it’s usefulness for smaller blogs (traffic wise) be diminished compared to higher traffic blogs?

    Otherwise, something that I might have to try out!

  22. I’ve read a bunch of stuff and worked for some time to get my Adsense tweaked to the point of maximizing revenue and I do pretty well. Two tips, get rid of the border around your ads (make it the same color as your background) and don’t use any other link color than blue, pretty simple and it won’t cost you a dime.

  23. Serge says:

    It looks like a good product and I’m all for increased revenue but I’m still not clear on how they invoice for that or is that taken from the commissions automatically?

  24. I’ll stick to OIOPublisher, where I get to keep 100% of the profits.

  25. Mortgage Guy says:

    Wondering if this going to improve earnings in double digits. Once you know how its working, you can do it on your own. Giving passwords and account info is bit risky to any business.

    How would you know they will run 3% their ads? Do you standby with a bean counter 24/7 in a white coat and count?

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