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When bloggers think of online advertising, the words Google AdSense immediately pops to mind. Google had done an amazing job capturing the internet advertising market with the AdSense product. However, Google is not the only game in town. As a webmaster, it is your duty to seek out other ways to monetize your site. As we all know, putting all your eggs in one basket isn’t the smartest thing to do. Yet I have come across countless blogs with no other means of monetization other than AdSense. Even my own blog was running just Google until a few days ago.

I was discussing this problem with Bradford Liedel of ModemHelp.net and he came up with an interesting idea – why not make a list of all the online advertising opportunities that are available for blog and site owners? This list will be part of a new webmaster resource site that will feature discussions and ratings on the listed advertising companies. The site will be launching soon. In the mean time, I have decided to give you a preview of the master list. The list is pretty big at 130 companies. I wonder how many will still be around in a year or two?

*Disclosure notice – Many of the advertising vendors listed offers affiliate programs, where the affiliate will get a cut of the income earned by the site referred. I have decided NOT to place any affiliates links on this list. Why? Because I am just too lazy to sign up for the affiliate programs. I’ll probably be kicking myself later for not doing this.

Primarily CPM Based Ad Networks

Primarily CPA/CPL Ad Networks

Primarily CPC AND/OR Text Based/Contextual Ad Networks

Shopping/Comparison Networks

“Non-Standard” Ad Networks (PopUps, Expandables, Pay Per Post, etc.)

Specific Demographic Ad Networks

NON-US Primarily CPM Based Ad Networks

NON-US Primarily CPC AND/OR Text Based/Contextual Ad Networks

NON-US Primarily CPA/CPL Ad Networks

If you run an ad-network and we somehow missed you, then feel free to add your company in the comments. When Bradford launches the new site - which you will hear about here - he’ll be sure to include you on the final list. Please only do this if you are an ad-network. I will deleted all comments with affiliate links in them.

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    127 Comments »

    Comment by Marco
    2006-10-16 18:54:47
    MyAvatars 0.2

    Theres DGM for Australians…

    Thanks for the massive list… To save time its probably a good idea to stick with the larger affiliate programs.

    But then again, I’m guessing some programs specialise in certain niches…

     
    Comment by Dilby
    2006-10-16 20:19:55
    MyAvatars 0.2

    Hey John,

    This Dilby. I’m sure you remember me. I’ve signed up for some of these in the past, but I honestly don’t know which one is the best for me if I don’t have a lot of traffic. Which one would be the best for webmasters who are trying to build an audience. Does it basically boil down to, not a lot of traffic, no money?

    If not, which of the companies that you know of would be good for my site, like possibly $10-$20 dollars a day. That’s all I expect. CPM, CPA, CPC, or another good method for websites that are starving for traffic. Email back.

     
    Comment by Lee
    2006-10-16 22:45:55
    MyAvatars 0.2

    I stumbled upon your site after not finding it for a while, because I unsubscribed from your partial feed.

    I would have been back every day if you provided fullfeeds! http://www.fullfeeds.com :)

     
    Comment by Revenue Pros
    2006-10-16 23:20:25
    MyAvatars 0.2

    You missed us :)
    $20 CPA
    http://revenuepros.com/

     
    Comment by
    2006-10-16 23:27:08
    MyAvatars 0.2

    Dude, this is an awesome resource. But what about Neverblue Ads? http://www.neverblueads.com. I’ve been using them for years, mainly for Search Engine Marketing.

    This is not some crappy Direct Track Ad Network, these guys are for real. They have their own proprietary technology and the service delivery is exceptional.

    Tony

     
    Trackback by meneame.net
    2006-10-17 00:05:03
    MyAvatars 0.2

    Lista de servicios de publicidad alternativos a Google Adsense

    Extensa lista en inglés con servicios de publicidad para webs y blogs. Se clasifican según el método de pago, CPM, CPC, CPL, …. Sería interesante saber cuales de estas compañias ofrecen servicios en España. Vía digg

     
    Comment by Sidhusaaheb
    2006-10-17 00:18:42
    MyAvatars 0.2

    It is interesting to note that most of the ads on this page are by Google Adsense!

     
    Comment by Alex Choo
    2006-10-17 00:31:14
    MyAvatars 0.2

    Hi,

    There’s also TicTap Contextual Ads for Amazon products. Earn referral commissions as Amazon associates.

    The demo can be viewed at http://www.tictap.com/tca

     
    Comment by Andy Evans
    2006-10-17 00:44:39
    MyAvatars 0.2

    Net Communities (www.netcommunities.com) help tech sites with traffic in the UK. Get in contact if that is you!

     
    Comment by Sarah
    2006-10-17 01:27:22
    MyAvatars 0.2

    Another one to add to the list, AdQuick. http://www.adquick.co.uk

    80% Pay Rate For Webmasters, Payments every 14 days by Paypal.

     
    Comment by David Kaspar
    2006-10-17 01:39:35
    MyAvatars 0.2

    Great list to sharpen those AdBlock filter sets :-)

     
    Comment by Tim
    2006-10-17 03:46:00
    MyAvatars 0.2

    I’ve created bla.st, a searchable “directory of ads” that’s free to advertise on - It’s more of a directory than a ad network, perhaps an article about directory systems in the future?

    Tim http://bla.st/

     
    Comment by vibhash
    2006-10-17 03:49:58
    MyAvatars 0.2

    This a great resource list.
    I guess you forgot AdsMarket.com.

     
    Comment by
     
    Comment by
    2006-10-17 04:25:00
    MyAvatars 0.2

    try http://www.zanox.com
    very well done

     
    Comment by
    2006-10-17 04:26:48
    MyAvatars 0.2

    You really, really should sign up as an affiliate for all of these.

     
    Comment by d.
    2006-10-17 04:37:05
    MyAvatars 0.2

    Hi John,

    I think you missed adbrite http://www.adbrite.com quite good pay rate, payments only by cheque :|

    Comment by
    2007-01-31 07:24:26
    MyAvatars 0.2

    Actually, Adbrite allows you to pay via CC as well. I use their interface and it hits my card once my spend “threshold” is reached. They have proven to be a winner for me.

     
     
    Comment by Ivan Minic
    2006-10-17 05:06:53
    MyAvatars 0.2

    Some nice list you got there ;)

     
    Comment by Rich
    2006-10-17 05:08:03
    MyAvatars 0.2

    John, all I can say is I’m counting the days until Google kicks you off because you are in violation of their policies. I was doing that same thing and they kicked me off. You cannot mix any other contextual ads with theirs. It is part of the terms of agreement.

     
    Comment by JP Russell
    2006-10-17 05:57:12
    MyAvatars 0.2

    Wow ! Quite an exhaustive list, and people still added more !

    Might be usefull to pass along some of the definitions for newbies:

    CPM Based Ad Networks = Cost Per Thosand Impressions
    CPA/CPL - Cost Per Action/Cost Per Lead
    CPC - Cost Per click (Google Adsense)

    You might also find usefull Baby Cade’s article below

    http://www.articleswap.biz/articleswap/viewarticle.php?uID=15

     
    Comment by Living in Italy
    2006-10-17 06:06:25
    MyAvatars 0.2

    This is a nice place to start… now can someone offer perspective on various niches that these might best serve? Is there some easy way to communitize the gathering of such info? We tried to do something of the sort for video hosting services (see http://testinggrounds.loadedpun.com/ ).

    best regards,
    Deirdré Straughan

     
    Comment by Bradford Liedel
    2006-10-17 06:35:08
    MyAvatars 0.2

    > Deirdré Straughan wrote:
    > Is there some easy way to communitize the gathering > of such info?

    That is exactly what I plan on doing. The new site will make it very easy to organize, rate, and list these advertisers, as well as making submissions very easy. The page will allow users to submit new categories, rate, discuss, make personal link lists, and more. Of course there will be forums and it will provide other webmaster resources on top of the Ad Agencies list. I am definately looking to build a community of publishers, rather than simply list the different agencies through which you can earn revenue for your site. There have already been several additions thanks to this blog and others that I have found since formulating this initial list. Within the list itself, I will also be looking to examine the various features of the ad agencies, such as how good the publisher tools are, the reporting systems, payment terms, and more. On top of this I will be sharing my personal views as to which ad agencies are best, what kind of ad-serving software is out there, and how to effectively manage Ad-Chains. It is a much bigger project than it seems at first glance and I hope that everyone finds it useful. There was nothing like this that I could find when I started my venture into the world of online Advertising and (like John) I would like to use my experiences to share what I have learned with other publishers.

    Thanks,
    Bradford Liedel
    ModemHelp.Net

     
    Trackback by www.genble.com
    2006-10-17 06:41:59
    MyAvatars 0.2

    Lista de alternativas a Google Adsense

    Cuando los bloggers piensan en publicidad en linea, inmediatamente salta el la idea de poner adsense de Google, pero ten en cuenta estas alternativas a Google Adsense…

     
    Comment by PreZ
    2006-10-17 07:10:18
    MyAvatars 0.2

    Great read, Good to know there are other ways to monetize a site besides google.

     
    Comment by Komli
    2006-10-17 07:15:24
    MyAvatars 0.2

    Komli offers performance advertising solutions (CPM, CPC and CPA) for advertisers and CPM payouts for publishers.

    Komli is focused on Indian (as in the country), US, UK and NRI (Non-resident Indian) traffic worldwide.

     
    Comment by Adler
    2006-10-17 07:50:46
    MyAvatars 0.2

    Somewhere, somehow there’s a lot of interesting ideas here.

    I’m just a Linux Guru building into this Internet Community.

    What should I do to hear about responses to this post?

     
    Comment by
    2006-10-17 07:53:52
    MyAvatars 0.2

    Request - Please make a comparison chart of the top networks. As a website owner I would love to know which networks have the best click-through rates and best payouts. Thanks in advance.

     
    Comment by Russell Rockefeller
    2006-10-17 07:56:48
    MyAvatars 0.2

    Hi everyone, I would just like to add that I have a somewhat more complete list on my site, as well as pre recorded podcasts with the company owners of several of these networks.
    See http://www.campaignstreet.com
    Click on p4p directory for the list.
    Thanks!

     
    Comment by John Yen
    2006-10-17 08:20:44
    MyAvatars 0.2

    Interesting article… I run a currency info site, nice to see a few better adsense alternatives.

     
    Comment by Russell Buckley
    2006-10-17 10:53:56
    MyAvatars 0.2

    Hi

    Great list!

    I’d also like to suggest AdMob, which runs text links on *mobile* websites (sometimes called WAP) on a CPC basis.

    While we’re considerably less than a year old, we already have 300 million pages available a month and starting to generate some serious revenues for our publisher partners.

    Our advertisers are finding that the mobile channel really works - in some cases with 4 x the ROI of online.

    Anyone interested in testing a small free campaign, register at http://www.admob.com/300million and you get $20 credited to your account - enough to prove that it really works!

    Cheers

    Russell

     
    Comment by
    2006-10-17 11:45:47
    MyAvatars 0.2

    WayPointCash is well known for using spyware/dialers with thier ads. There is no better way to get your site blacklisted. Stay away from them.

     
    Comment by
    2006-10-17 11:53:48
    MyAvatars 0.2

    you still using adsense although:/

     
    Comment by streamcast
    2006-10-17 11:53:55
    MyAvatars 0.2

    Nice list! Thanks

     
    Comment by Thirdeyequest
    2006-10-17 11:54:40
    MyAvatars 0.2

    Hi john,

    list seems ok.
    but would have been much better if you would have sorted according to Ad netowrk size (in terms of its inventory, publisher number, reach, pay….,etc) criteria can be many.

    As, its always quality that counts than quantity.
    No offence , but some of the netowrks that you have listed are even SCAMMERS.

    So how about TOP 5 CPM, TOP 5 CPC,….
    may be in PART II

     
    Comment by Ben Metcalfe
    2006-10-17 12:00:32
    MyAvatars 0.2

    This is a great list - but the sheer number of options means that some kind of rating and/or description of the provider would make it REALLY useful.

    I mean, how do I know whether AdMax is better than ClikMe1 (I just made those names up - but you see my point).

    If you could turn this list into a small site where people can comment on their experiences with each - maybe include some policy information about sites that they do/don’t work with, their CPM, etc… that would be a fantastic resource.

     
    Comment by Bradford Liedel
    2006-10-17 12:37:12
    MyAvatars 0.2

    Ben Metcalfe wrote:
    ————————-
    This is a great list - but the sheer number of options means that some kind of rating and/or description of the provider would make it REALLY useful.

    I mean, how do I know whether AdMax is better than ClikMe1 (I just made those names up - but you see my point).

    If you could turn this list into a small site where people can comment on their experiences with each - maybe include some policy information about sites that they do/don’t work with, their CPM, etc… that would be a fantastic resource.
    ————————-

    Ben,
    That is exactly where I’ll be taking this! Keep an eye on John’s blog, cause as soon as it is ready for the public, I’ll be letting John know.

    Thanks,
    Bradford Liedel
    ModemHelp.Net

     
    Comment by Bradford Liedel
    2006-10-17 12:38:25
    MyAvatars 0.2

    Thirdeyequest wrote:
    ————————-
    No offence , but some of the netowrks that you have listed are even SCAMMERS.
    ————————-

    If any of these are known Scammers, please let us know so that I can make note of this for the site.

    Thanks,
    Bradford Liedel
    ModemHelp.Net

     
    Comment by Jim Kukral
    2006-10-17 12:44:28
    MyAvatars 0.2

    Hi there,

    Please add http://www.blogkits.com.

    Affiliate marketing network for bloggers.

     
    Comment by Matt
    2006-10-17 15:15:43
    MyAvatars 0.2

    Hello,

    Thank you so much for the comprehensive list, I would also like to include ROI Rocket http://www.roirocket.com where possible as well please.

    What a great tool, and whatever support we can help with, please let us know!

    Matt
    ROIRocket.com

     
    Comment by BurgerKing
    2006-10-17 15:57:54
    MyAvatars 0.2

    Another one for the list:
    http://linkanova.com

     
    Comment by Mong
    2006-10-18 03:33:24
    MyAvatars 0.2

    I think few links are not operational like

    http://www.adworldnetwork.com/
    http://www.asn.com/
    http://www.adzuba.com/
    http://impressionup.com/

    and maybe few others :)

     
    Comment by Thirdeyequest
    2006-10-18 05:13:33
    MyAvatars 0.2

    SCAMMERS LIST for Bradford Liedel
    ———————-
    Interclick: [Proof: Sitepoint]
    http://www.sitepoint.com/forums/printthread.php?t=364737

    Clicksor: [Not worth, Proof: Daniweb]
    http://www.daniweb.com/techtalkforums/printthread.php?t=24656&page=1&pp=15

    there are still many … but have forgot the case studies of them. you can check on Sitepoint and Digitalpoint for further scannig

     
    2006-10-18 07:17:15
    MyAvatars 0.2

    Google going about 30 percent solar and other Goonews

    I remember reading awhile back that power was one of Google’s main challenges. Going at least partially solar-powered should be no surprise for the big G:
    The panels will cover the roofs of the four main buildings of the Googleplex, and also thos…

     
    Comment by
    2006-10-18 07:51:17
    MyAvatars 0.2

    You forgot about Kontera Technologies. If you are going to carry InteliTXT on your site, you shoudl carry their top competitor as well.

    This list seems fairly biased.

    Visit http://www.kontera.com as a primarily CPC AND/OR Text Based/Contextual Ad Networks.

    I can’t beleive you included a list of pop-up advertisers and you excluded a Kontera as a legitimate advertiser.

     
    Comment by Jessica
    2006-10-18 08:38:36
    MyAvatars 0.2

    Hi John,

    You forgot to mention us..

    At IncentaClick Affiliate Network we offer the highest paying CPA campaigns with a proven track record. We pay you Net 15 (twice per month) via PayPal, Check or Wire Transfer. Most importantly, we offer the utmost in personal care with our support team available 24/7. We have tons of offers that accept incentive traffic and use an incredibly reliable, tracking system.

    Great website! Thank you for your time!

     
    Comment by
    2006-10-18 08:55:56
    MyAvatars 0.2

    I think Kolimbo.com is overlooked,to be added to “Primarily CPA/CPL Ad Networks”.

     
    Comment by John
    2006-10-18 10:43:18
    MyAvatars 0.2

    One more for the list:
    Partner Weekly