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Other Advertising Networks Besides Google AdSense

written by John Chow on October 16, 2006

Get Traffic To Your Site!

When bloggers think of online advertising, the words Google AdSense immediately pops to mind. Google had done an amazing job capturing the internet advertising market with the AdSense product. However, Google is not the only game in town. As a webmaster, it is your duty to seek out other ways to monetize your site. As we all know, putting all your eggs in one basket isn’t the smartest thing to do. Yet I have come across countless blogs with no other means of monetization other than AdSense. Even my own blog was running just Google until a few days ago.

I was discussing this problem with Bradford Liedel of ModemHelp.net and he came up with an interesting idea – why not make a list of all the online advertising opportunities that are available for blog and site owners? This list will be part of a new webmaster resource site that will feature discussions and ratings on the listed advertising companies. The site will be launching soon. In the mean time, I have decided to give you a preview of the master list. The list is pretty big at 130 companies. I wonder how many will still be around in a year or two?

*Disclosure notice – Many of the advertising vendors listed offers affiliate programs, where the affiliate will get a cut of the income earned by the site referred. I have decided NOT to place any affiliates links on this list. Why? Because I am just too lazy to sign up for the affiliate programs. I’ll probably be kicking myself later for not doing this.

Primarily CPM Based Ad Networks

Primarily CPA/CPL Ad Networks

Primarily CPC AND/OR Text Based/Contextual Ad Networks

Shopping/Comparison Networks

“Non-Standard” Ad Networks (PopUps, Expandables, Pay Per Post, etc.)

Specific Demographic Ad Networks

NON-US Primarily CPM Based Ad Networks

NON-US Primarily CPC AND/OR Text Based/Contextual Ad Networks

NON-US Primarily CPA/CPL Ad Networks

If you run an ad-network and we somehow missed you, then feel free to add your company in the comments. When Bradford launches the new site – which you will hear about here – he’ll be sure to include you on the final list. Please only do this if you are an ad-network. I will deleted all comments with affiliate links in them.

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John Chow.com: Great list of Ad Networks, Affiliates, CPCs, thank you.

Rockbottomprices.com has a program for bloggers that pays a lot for referrals, and you get a free membership to their site. Contact jciappio@rockbottomprices.com for more information. They are really nice and can help you get it working.

You also may try our affiliate program

Very interesting list, very helpful , thank you for taking the time.

I have tried a lot of alternative to Google on my skin diseases website - http://skindiseases.uv.ro and all I can say Google is the best.

I like fastclick, adsense and cbprosense best.

Great list, John. TNX !

Personaly I use AdSense for my site www.SarajevoCafe.tk and have pretty much success for the first three months, but on the other side second site www.SCGames.tk related to online games have problem with low price CPC.

So if someone have suggest for other CPC program related to online games better than AdSense please post here !?

And one suggest from me to other visitors, don't work with Adult Friend Finder Network because they are cheating me.

thanks for this useful article...

Thanks for the list and an interesting article. I've translated it in russian. I guess that would be useful for russian bloggers.

Thanks again.

Great list John,

And great discussion.

Still. Google has like 99% of the market?

Toni
http://www.a1-philippine-travel-asia.com/

Not sure if you're ok with it John, but I've seen people reposting this entire post in forums... it's got a bunch of attention... Perhaps those aff links would have been a good idea ;)

It's a comprehensive list. When it comes down to Adsense V YPN it all depends on the category of your site. I've heard payouts for arcade sites and the like are best with YPN.

Thats a great list. Do you have a link to the resources site that was launching soon?
-Ana

So many adveritising networks, so hard to choose between them..

Don't forget Clickdiario www.clickdiario.com a full service, leading spanish language Ad-Network.

Any Publishers network that displays ads relevant to the page content ......like adsense...........

great contribution for webmasters and advertisers...
Thanks

What about ModernClick.com?

Hi John,

Please include my
fairly new CPC / PPC ads network ...

http://www.itpays.ws

in your updated list.
Thanks ...

This is a great listing.
Does anyone here knows about some program a webmaster like me could join that supports English, Danish and Latvian language ads or at least allows ads being placed on pages with those languages?

Google Adsense is rather good, but very restricted with the languages. I use Google already, but the money stream is not as I could have hoped for and after some investigation I found that most of my traffic goes on my Latvian part of the web pages. No wonder the revenue isn't that good.

So now I am looking for an ad network that will allow or supports all three languages.

I'm banned from google.... and my 150$ too ... why?.. my contry not in list... but i find another good adsense program ==> AdBrite ... http://www.adbrite.com/
OK, if google not want make money with me, I find another verry good partner.

May I suggest an alternative to monetize US and Canadian audience : https://adsclick.bo.ads-click.com/?page=login
you can select the keywords you want to publish with and the value of the clicks is displayed on your back office....This is the opportunity to publish with highest CPC ads....do you follow me ? It is the control on the publisher hands and not anymore a black box ! By teh way they have an extensive list of format available : IAB, RSS, Tag clouds, Intext ads. A one stop shop for Text ads !

My question is this: how do these other companies compare to adSense when it comes to th e money you get per click. If google adsense pays me 50 cents each time and ad is clicked, can i expect anything close to this with any of the other 'adsense' - like companies?

Here is another adsense alternative for you

http://www.ImgAds.com

Provides text ads with related images
PPA via clickbank

Non Contextual - ads pre selected via keywords/and or categories. So adsense compatible

Costs - free to $16/mo

If you have questions let me know.

Ray

John you have done your homework. Excellent post.

Ron - Don't know, but I have you now. :)

LinkWorth.com offers traditional, month to month text link ad network, as well as a CPC network called LinkWords.

How could you miss us, we're one of the biggest in our industry !! :D

Great post John Chow.

Allen - Will definately add Looksmart!

Ken - I'll definately add this one!

Thanks!

Great list John, thanks for sharing!

eBay is currently beta testing a contextual CPA system called AdContext that pays between 40% and 70% of eBay's revenue on auctions. The revenue share percentage depends on the monthly volume you drive. eBay pays for winning bids, completed Buy-It-Now transactions and new registered users.

You can get more information on AdContext and apply to enter the beta program at: http://affiliates.ebay.com/ads/adcontext/

What do you know about Blogsvertise? I recently signed up and did a couple of posts. The return is minimal, but it gets the juices going for topic ideas.

Hi John,

A lot of us at LookSmart read your October 16 post "Other Advertising Networks Besides Google AdSense" with great interest. You've got excellent coverage--many companies I need to learn about!

I noticed that LookSmart's AdCenter (formerly LookListings) is not on your list. Our service belongs on your "Primarily CPC AND/OR Text Based/Contextual Ad Networks" list. We are the third largest provider of outsourced ad services after Google and Yahoo according to OMMA Magazine estimates published in August.

We'd like to be included on your list. Thanks for the consideration.

Regards,

Allen Hammock
Product Marketing Manager
LookSmart
ahammock@looksmart.net
http://adcenter.looksmart.com

Hi Marco,

ho big is DGM? Any suggestions if I would like to target the australian market?

Ed

Great list, Thank you !

I've been using CBprosense for some time now with great results.

http://www.intelliwebtools.com

You should add adversal.com to CPM networks.

Small PPC Se, but good if I may so myself :)
http://www.yoursearchnow.com

Consider doing a list of mobile ad-network co's? .. Thanks!

Here is yet another www.alternate-url-ads.com/

Nice list. For the Dutch amrket there's http://www.kliks.nl/ for example..

Here's another one for your list:

www.advaliant.com

Brad Waller wrote:
> Bradford asks what is non-standard.

Thanks Brad! I took a look at your site and received your e-mail and definately understand what makes AdJungle different now. Also, thank you for your contributions to the list.

--
Bradford Liedel
ModemHelp.Net

Bradford asks what is non-standard.

I use Tribal and others and what we do is different. With a network, you set the ads up and let them show default ads, and you show yours only when you the network can't meet a certain target. In other words, they show their ads at $X CPM and up. If users don't already have relationships with networks or affiliate ads, they can choose to show AdJungle remnant ads.

An AdJungle publisher sets the CPM (or cost per day) that they want to sell ads on their site for, and they set the default ads they want to show until there is a sale. For example, one of our sites shows AdSense, TribalFusion, and a few other ads when there is no direct buy.

I'd be happy to go on, but I'm sure you don't want this to turn into a sales pitch. This list is great and has a few I was not aware of, but I have kept a list and have some (mostly CPA?CPL) you might want to include (no endorsement of the competition from me!) as well:
adroar.com
eadexchange.com
kolimbo.com
cpaempire.com
xy7.com
addrive.com
performics.com
copeac.com
and dozens more CPA types.

Evan wrote:
> You forgot about Kontera Technologies.

*Smacks forehead!* I have no idea how Kontera missed the list, especially since I use them and not Intellitxt. Thank you very much for catching that!!

Brad Waller wrote:
> under non-standard

What is non-standard about AdJungle? Most of the ad agencies allow you to manage your own defaults and many of them allow you to set at what price you will move to defaults (Tribal and Burst being big ones for that).

Everyone wrote:
> alot of additions

Thank you everyone for the additions, updates, and changes! Keep it up! I'll let everyone know via this blog when the site is ready and you'll be able to then submit updates via the site.

Thanks again,
Bradford Liedel

Seems as if there is a whole sea of options here, how does one stay focused long enough to make any real income/profit?

Bill

You could add one more under non-standard:
http://AdJungle.com

The twist is that AdJungle empowers the publisher to manage their own default advertising (including from these services on this list) as well as set their own rates for sales. AdJungle makes sales easy through an online interface.

Thanks for the great resource. I think everyone that is trying to drive traffic to our sites might need to find other avenues to generate quality traffic.

LinkWorth has launched a link in text ad network leveraging their 9,000 site network.

http://www.linkworth.com/products/linkwords.php