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Pay Attention To Details with Online Marketing

written by John Rampton on February 1, 2013

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Most of you know that I’m a pay per click master expert.  I’ve written about it over and over. From time to time I like writing about some of the things that I’ve been working on but today I’d like to talk about something that I found online a week ago.  For this reason I have written this post reminding your to pay attention to details with online marketing.

The other day I was doing some research for a client in the hosting industry when I came across this ad:

I was a little taken back when I saw it, thinking it was a joke.  Do you see what I’m talking about?  Check out his neck, it’s been crappy photoshopped.  Its the little details that companies need to pay attention too.  The company in this ad appeared in our top 25 hosting companies a month ago.  How could they make this mistake?  It’s simple, they weren’t paying attention to the details.

How to Pay Attention To Details:

1.  Don’t just slap a face on a banner, check to make sure it looks good.

2. Never put more than 5 bit words on your banners.  People can’t process more than that.  I recommend having 3 words that describe your product but no more than 5.

3.  If you’re paying $15 per click, make sure to triple check whatever you put out.  If you’re putting up PPC ads, have a few people check them.  I’m a PPC master and still have a buddy check everything I do.  He does the same for me.  It’s a great way for us to catch the little things like above before they go live to the world.

4.  Don’t go off or fire people that make mistakes.  Let them learn from that.  I’ve forgotten to pause ads and lost $1000’s of dollars in a couple hours.  Bet you a nickel that I’ll never forget that again!

Bottom line is that you really need to pay attention to all the little details.  You’re a real business and need to act like it.  Good companies will make mistakes all the time.  Learn from them and don’t let them happen again.  That will make you a much better company!

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