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Pay Attention To Details with Online Marketing

written by John Rampton on February 1, 2013


Most of you know that I’m a pay per click master expert.  I’ve written about it over and over. From time to time I like writing about some of the things that I’ve been working on but today I’d like to talk about something that I found online a week ago.  For this reason I have written this post reminding your to pay attention to details with online marketing.

The other day I was doing some research for a client in the hosting industry when I came across this ad:

I was a little taken back when I saw it, thinking it was a joke.  Do you see what I’m talking about?  Check out his neck, it’s been crappy photoshopped.  Its the little details that companies need to pay attention too.  The company in this ad appeared in our top 25 hosting companies a month ago.  How could they make this mistake?  It’s simple, they weren’t paying attention to the details.

How to Pay Attention To Details:

1.  Don’t just slap a face on a banner, check to make sure it looks good.

2. Never put more than 5 bit words on your banners.  People can’t process more than that.  I recommend having 3 words that describe your product but no more than 5.

3.  If you’re paying $15 per click, make sure to triple check whatever you put out.  If you’re putting up PPC ads, have a few people check them.  I’m a PPC master and still have a buddy check everything I do.  He does the same for me.  It’s a great way for us to catch the little things like above before they go live to the world.

4.  Don’t go off or fire people that make mistakes.  Let them learn from that.  I’ve forgotten to pause ads and lost $1000′s of dollars in a couple hours.  Bet you a nickel that I’ll never forget that again!

Bottom line is that you really need to pay attention to all the little details.  You’re a real business and need to act like it.  Good companies will make mistakes all the time.  Learn from them and don’t let them happen again.  That will make you a much better company!

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Aqif Azizan February 1, 2013 at 5:00 pm

What you write is going to determined how successful your campaign is. Thank you John Rampton for this strategic post.

I really love the ideas of writing not more than 5 words. The point here is to get people to understand our message faster and easier.

Dario Petkovic February 1, 2013 at 5:07 pm

Nice one! Good tip about 5 words maximum. The neck looks like I done it :)

Khairul February 1, 2013 at 5:20 pm

Agree john! make it simple but meaningful

geekmom February 1, 2013 at 8:00 pm

I’m such a person with a symmetrical eye that anything like the guy popping out of nowhere and the bubble look off to me. And you’re right, a lot of words are annoying as well. Sometimes just one word can catch an eye or something very simple.

Sandeep February 1, 2013 at 8:22 pm

Besides the neck, the ad says free domain name but charges $3.95 monthly for the same!

Email List Building February 1, 2013 at 9:14 pm

Hey John,

I know quite a few things about you but I never knew you were a pay per click master expert. Is it with Google Ads or in general?

The ad with the guy having a big notch in his neck it a huge oversight. On the other hand it could be catching a lot of attention. But it’s probably the wrong kind of attention. People may look at the ad but not clicking on it.


Eric February 1, 2013 at 9:21 pm

Details, details, details…I would agree and like the idea of having a buddy double check your work as well and make sure everything has been check thoroughly.

Gaurav Bidasaria February 1, 2013 at 11:58 pm

Attention to details in the IM industry comes useful everywhere. Whether you are using google adwords or doing keyword research. Since there is no university or school we are taught at.. we need to be our own masters. You can learn a lot simply by observing. This is even more important when you are looking at your competitors’ sites :)

Enstine [email protected] February 2, 2013 at 12:28 am

Most of us know about KIS just in theory not in practice. I like the point of keeping it max 5 words

Thanks for the details

faisal February 2, 2013 at 6:26 am

Attention to detail should be everywhere.

Arwin Adriano February 2, 2013 at 8:08 am

Simple and precise tips. Things most people overlook, small details.

Dario Izaks February 2, 2013 at 9:11 am

I am a great fan of John Chow.It shows with hard work and dedication,anybody can be successful making money online.Way to go John:)

Discover Travel Deal February 2, 2013 at 12:24 pm

“Pay attention to detail” is really an important element to business. Thank you !

Darnell Jackson February 2, 2013 at 2:34 pm

Good post John, excellent point. Thanks for sharing.

I just have to say.

That the title of this article is attention to details and there is a typo in the first paragraph is CLASSIC.

“time time” LOL

…this is the type of errrr that I usually make.

That’s why sometimes I say F the details just put it down HARD and get your point across.

Shout out to Ray Lewis’ super bowl dance.

Erwin February 2, 2013 at 3:00 pm

Hi everyone,

it is true to pay attention to what we are doing. And learn from our and others mistakes.

Mistakes are not avoidable but those win who don’t make them the second time.

Thank you for reminding me this.

Al the best


Spokane Movers February 2, 2013 at 3:03 pm

John, thanks for pointing out some things that shouldn’t be taken for granted. It is good to be reminded to take care of the basics as well as to look at the smaller details.

Your pointers will be help in our new ad campaigns.

Marbella apartments February 3, 2013 at 1:18 am

Bluff ads there all the time, nothing is free, “only cheese in the mousetrap.”

Thejas Kamath February 3, 2013 at 2:14 am

I totally agree with you John. Thanks for the tips btw. :)

Oscar Gonzalez February 4, 2013 at 10:36 am

As they say, The Devil is in the Details

JP February 4, 2013 at 5:57 pm

GREAT points – its like when people tell you how to get 10,000 twitter followers – and you check their account with 20 – - pay attention !!

Joanne DelBalso February 4, 2013 at 6:58 pm

OMG I can’t believe that photoshop!! Thanks for the post, made my day.

MadelineLaughs February 12, 2013 at 8:59 am

We haven’t gotten to the point of being a paid blog, but I think when we make that jump, you will be a very valuable resource. Thank you for sharing your tips.