PayPerPost Buys Performancing – Part Of It Anyway

TechCrunch is reporting that PayPerPost, the company that stirred up a lot of controversy when it launched, is buying the Performancing blog network. At first it was reported that PayPerPost wanted the perfromancing ad network only. However, the company press release shows that is not the case.

Through its purchase PayPerPost gains a number of powerful blogger support tools including Performancing Metrics, the leading, free blog analytics service, and Performancing Exchange, an online “classifieds” for bloggers.

A check of the Performancing website confirms PayPerPost did not purchased the ad network. In today’s blog post, Nick Wilson writes:

This does not include the Partners ad network, and does not include PFF, our free blog editor for firefox. Details will go out shortly, but the bottom line is that we’ll be moving those parts of Performancing to new domains and new brands.

PayPerPost buying a stat tool is definitely not as exciting as PayPerPost buying an ad network. Performancing has 28,000 users in their network. That’s a lot of bloggers for PayPerPost to sell paid posts to. And it looks like they’re going to try and do that.

In the spirit of maximizing value for existing Performancing members, PayPerPost has created an ad opportunity at PayPerPost.com specifically for existing Performancing Metrics members to review the Performancing Metrics and Performancing Exchange platforms on their blogs and get paid for doing so.

If you’re a Performancing Metrics user, here’s your chance to make some money writing about something you already use. Of course you have to sign up for PayPerPost in order to do this. 🙂

You can check out my PayPerPost advertising experience here.


24 thoughts on “PayPerPost Buys Performancing – Part Of It Anyway”

  1. Andrew says:

    PayPerPost just started, now they’re buying performance tools. Making some big headlines early in the game… May have to jump on board pretty soon.

  2. Leftblank says:

    Looks mainly like a PR-stunt to me, unless they really acquire the ad-network as well I don’t really see the value of it. Anyway, that attention is no problem, plenty of blogs already write about it and every PPP user got their fancy email, which no doubt causes even more people to write about it.

  3. PayPerPost really are making quick progress. Like the previous poster, I suspect this is a PR-stunt. Having said that I’ll be joining them when my blog reaches 90 days!

  4. Andy says:

    Wow – Looks like they are putting that VC money to good use

  5. Andy says:

    Quick Question: Does PPP require SSN to be an advertiser – I know they used to

  6. VC Dan says:

    @Andy: no, PPP does not require SSN to be an advertiser.

  7. Nomar says:

    wow, thats amazing !! they are doing great i guess

  8. Tony says:

    Way to leverage on the purchase! Reviews are relativly cheap since PPP gets to keep their own fees, their own (new) product gets reviewed (possitivly since it was already in long(?) use) + linked, and get the user base more involved in the core service.

    Yes, it seems like a stunt, and reviews and metrics are just there to attract more bloggers to their core PPP service.. but this seems to make sense.

  9. VC Dan says:

    FYI: The Performancing Members opp is here: https://payperpost.com/blogger/opportunity/detail/2337

    How can PPP apply its funding/infrastructure/devteam to make Performancing Metrics the free, no-brainer, blog-stats service for all bloggers?

  10. HMTKSteve says:

    Why would they buy a “free” stat tool?

  11. Another Drupal based site doing very well for itself – congrats Performancing.

  12. Andy says:

    “Why would they buy a “free” stat tool? ”

    Credibility and 28,000 bloggers to market their services too

  13. Tony says:

    “Why would they buy a “free” stat tool?”

    To add on to Andy’s reply (and I think I’ve mentioned it above already):

    Such “free tools” are, among other things, a way to attract bloggers. One might not be looking for a way to “monetize”, but will come across PPP service anyways while looking to use the said “free tool”.

  14. Michael Kwan says:

    PayPerPost, although nearly identical in every way, is garnering a lot more attention than Blogsvertise. They both pay you for advertising a website on their behalf. I guess a lot of it has to do with PR stunts like this.

  15. HMTKSteve says:

    Ah… So you buy the free tool for exposure to the users of said free tool…

    Interesting…

  16. Tyler says:

    So that is what the release was about. I received email from PPP this morning and I could not make out what it said because all the images and such would not load. Even the link that says: ‘If you cannot view this, copy and paste the url into your browser’ would not work for me either.

    Nice to know I can keep up to date on some things 😉

  17. Tony says:

    Pretty much the exposure, yes. Such as the whole Google-YouTube deal. Google didn’t buy them out for technology, no.. there already was Google Video. The purchase was essentially of the userbase. Very similar here.

    Additionally I suppose that this blog metrics could somehow be integrated with the bought reviews to track… something?

  18. David Mackey says:

    PayPerPost really needs an increase in advertisers, and of mainstream advertisers at that. Right now its too much strange stuff, and its not very well categorized. Would be nice if I could find stuff specifically related to my blog easily.

  19. Andy says:

    I agree with David
    They hardly ever have over 100 advertisers and have thousands of publishers

  20. Derek Hail says:

    Darren, over at Problogger, pointed out a large issue with Pay Per Post’s acquisition of Performancing Metrics.

    Will pay per post abuse all of the stored data from blogs using performancing metrics?

    I personally think that is a major issue as well, but thankfully I don’t use performancing metrics.

  21. Gdog says:

    Maybe it’s time I sign up with PayPerPost…

  22. Andy says:

    @ Derek
    I think they will
    After all stats and contact info were the main reason (in my opinion) that they acquired performancing

  23. Jane says:

    PPP now has purchasing power shortly after starting up. Wow, this is reminiscent of 1999.

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