PayPerPost Direct Challenges ReviewMe And Fails

Oh, oh. Somebody's closer! (that's Happy Gilmore for those of you that...nevermind). :razz:

They did indeed. I wonder what they'll do with it.

Hi Matt, I've never used ReviewMe so I really don't know anything about them except ReviewMe takes half of your asking price and PPP Direct lets you keep all of your asking price.

There is a big difference there so ReviewMe must be doing something really wonderful for you to like them better than PPP Direct. :shock:

None.

there's no need for jc to write free reviews

he's got followers

Oops...not sure why href didn't work above. :mad:

Andy's review of the various Paid Review options entitled "Exclusive - Pay Per Post Direct Changes The Paid Review Landscape" can be found here:
http://andybeard.eu/2007/05/payperpost-direct-revi...

that's odd...retry #2... :shock:

Andy's full review entitled 'Exclusive - Pay Per Post Direct Changes The Paid Review Landscape' can be found here:
http://andybeard.eu/2007/05/payperpost-direct-revi...

It doesn't address the lowballing marketplace that PPP has compared to the top dollar marketplace that ReviewMe has.

I'm not slagging PPP for that, it's just an unfortunate fact. Trust me, I'd love to see better advertisers in the PPP marketplace :neutral:

The beauty of PPP Direct is that it allows you to name your price and even negotiate. As such, analyzing marketplace pricing for PPP Direct is like comparing apples to oranges. Advertisers that are willing to pay your dollar will click PPP Direct at your blog and those that aren't, won't. If they do, PPP Direct provides comfort to both sides of the transaction and puts significantly more in your pocket than competitors.

This is all good input -- particularly comments about relationship. So good that I expect early adopters of PPP Direct to gain plenty of benefit from starting/strengthening their relationship with the industry leader PayPerPost.

The chart below provides some nice perspective on how relationships are already being built in the space -- even before PPP Direct launched:
http://www.floridaventureblog.com/uploaded_images/...

you probably won't "see better advertisers"... that's the sad thing. you'll get theses companies that are under the umbrella of PPP or their sister site. ones that are owned by PPP. but if they want to waste their money or the investors money then that's their prerogative... i just wouldn't waste my time or money with their company

While it is comparing apples to oranges, it's my sense, and seems to be the sense of others, is that other marketplaces have a number of revenue laden advertisers shopping around. From everything that I've see, PPP doesn't yet have this pool of revenue laden advertisers looking to spend.

I understand that you Dan and Ted both need to defend against unfair PPP slag, but these are the legitimate issues that people are discussing whether they're PPP fans or not.

Nothing would please me more than to see this program succeed despite the naysayers. But the lack of a marketplace with big budget advertisers shopping around is a significant issue. At this point in time there seems to be no resolution to that issue.

The result is that we're on our own to solicit advertisers to sign up on our blogs. On the bright side PPP's taking a slim margin since we're going to have to do the legwork. On the downside, it feels as though bloggers aren't getting a lot out of this particular relationship.

Can you back that up with facts?

you can see the facts for yourself... just review their advertising list of companies and you'll see... from VooDoo Marketing blogs to simple sites (who are owned by PPP or who his their sister site clients) like the RockStartUp site (owned by PPP), The Break Up Song site (a sister company site), The PayPerPost Direct site (owned by PPP), The Zookoda site (owned by PPP), and SPEED (a sister company site). and that's just to name a few companies they try to advertise as other companies when in actuality they are owned by them... kind of shady to me!

I'd hardly call it shady. They're plugging their other brands using a vehicle they believe in. I believe the MBAs call it synergy.

There are lots of others advertising ops on PPP, they're just not paying as much as ReviewMe.

Hey thanks! I could use one too. :razz:

It's a new plugin I'm trying out. Looking for the post at 1:00PM.

Love it. Might steal it. Love beer. Alot.

I think this is sorta dumb. No offense JC but really. 'Buy me a beer' looks pretty tacky.

Keep it around for a month and let us know about how it works for you.

yeah i'll admit it's pretty tacky too.

I agree 100% for a guy that is making $10k+ a month on his blog, he wants to start a "donate" system. **** that, you get paid by your advertisers, not your readers.

I could see how some people would give money though. I'd buy someone a beer who made me a plugin that I really liked and used.

You're obviously new here Ted. Don't you know it's all about the relationship:

http://www.johnchow.com/its-about-the-relationship...

But the PPP model isn't really built around building relationships and this is perhaps why many advertisers become disappointed when they receive reviews on less than standard sites.

You write about showing the PPP badge and cutting ReviewMe out of sales made directly from visitors. Why not show my own badge and cut out PPP too? That's what you missed!

Kumiko

burn

Tip of the hat to Ted for commenting on a post out in the wild.

The raw dollar amounts aren't a no brainer though. For all of the high end bloggers, ReviewMe delivers them top dollar advertisers left, right and centre.

PPP has a handful of advertisers willing to spend money, but by and large they're out there to lowball the bloggers and see who will bite. The result is that none of the higher end blogger would bother with that type of marketplace.

While PPP may have a marketplace, it's a low quality marketplace by comparison. That's great for low end bloggers, but the bigger bloggers won't bother exposing themselves to that type of advertiser. It's a chicken and egg scenario. The better advertisers won't come until you have better bloggers and the better bloggers won't come until you have better advertisers.

Just so I don't get flamed, by "better" bloggers I mean those that pull a lot of traffic and am in no way slagging the quality of the writing on any of the lower traffic blogs :wink:

well said, ted

Exactly.

It will be for some time to come too. Then there's the 600 pound gorilla in the room with the Google logo on his back that may decide to trash both companies big time.

same here. waiting to see what the jury comes back with...

I agree, I don't see how you can say PayPerPost fails. I can't imagine they're not working on a marketplace for advertisers to find publishers as well.