PayPerPost Vs. ReviewMe

I thought it would be interesting to look at the two leading sponsored post services – PayPerPost and ReviewMe – and see what the differences are and which one, if any, you should join. On the surface, both PayPerPost and ReviewMe do the same thing – sell sponsored posts on your blog. However, the way they go about doing this is unique to each company.

Entrance Requirements

Of the two networks, PayPerPost is the easier one to join. They don’t seem to have any minimum traffic requirement other than requiring your blog be at least 90 days old and have a minimum of 20 posts created. PayPerPost only accepts English language blogs

ReviewMe has much higher entrance requirements than PayPerPost. The nice thing about their setup is you can find out instantly whether your blog meets the requirements or not. Once you set up an account, you just enter your blog URL and their system will give you an instant yes or no answer. ReviewMe uses your blog’s Alexa ranking, Technorati ranking, and estimated number of RSS subscribers to accept/reject your blogs and set review pricing. ReviewMe will accept non-English blogs.

Getting Sponsored Posts

With PayPerPost, publishers choose the advertisers. Advertisers place their post opportunities in the PayPerPost marketplace. They list their requirements and how much they’re willing to pay for a post. Publishers meeting those requirements will then write the paid post and submit the URL to PayPerPost for approval, which can take up to 72 hours.

Your post must remain live on your blog for 30 days. After 30 days (and also at random) PayPerPost will check to see if the blog post is still live and still meets the opportunity requirements. If so, you have satisfied your agreement and you will get paid for the post via PayPal.

With ReviewMe, the advertiser chooses the publisher. Every ReviewMe publisher has their own page that features their blog (this is mine). Advertisers wishing to buy a review will send a review request to the blog they want the paid post from. In most cases, the blog owner will have 48 hours to accept or reject the request. If the blogger accepts the request, he/she will then have 48 hours to turn over the review for approval. Once the review is approved, the blogger will be paid by PayPal at the start of the next month.

Because bloggers gets to choose the advertisers, there are more review opportunities with PayPerPost than ReviewMe. With ReviewMe, you have to wait for the advertisers to call on you instead of you choosing from the 100’s of review opportunities in the PayPerPost marketplace.

Disclosure Requirements

Both PayPerPost and ReviewMe require bloggers to disclose if they’re being paid for writing a post. ReviewMe requires the blogger to state so in the post itself. With PayPerPost, you have a choice – you can disclose on a per post basis or have a link to a clearly visible disclosure policy.

ReviewMe has no tone requirement for reviews. Publishers can be positive or negative about the product or service written about. PayPerPost allows the advertisers to set the tone to positive, negative or neutral. A neutral tone allows the blogger to be positive or negative. Most advertisers using PayPerPost have neutral tones, but there are some advertisers demanding positive only reviews. It’s up to the blogger to decide whether or not to accept them.

Income Potential

ReviewMe charges a lot more for a review than PayPerPost. Their high pricing has allowed them to attract higher traffic blogs. ReviewMe reviews start at $40.00 and goes up $500.00 depending on the ranking of the blog. PayPerPost reviews start at $4.00 and goes to $20.00, and those higher priced reviews generally have a positive tone requirement.

On the surface, it looks like you can make way more money with ReviewMe but in practice it may not be the case. It’s basic supply and demand. By setting my review price at $100.00, I won’t get as many review opportunities as I would if the price was $50.00. With ReviewMe, publishers cannot set their own pricing.

For the month of December, I have done four ReviewMe reviews (here, here, here and here). I do not know if this is good, bad or average among ReviewMe publishers. PayPerPost publishers can do a lot than four reviews per month because there are endless opportunities in the marketplace. This can create problems however. If your blog is full of nothing by paid posts, then your readership is sure to question your reasons for blogging. The key is to find a balance between normal and sponsored posts.

PayPerPost tacks on 25% to the post price as their fee. If a post is listed in the marketplace as $10.00, the actual cost to the advertiser is $12.50 ($10.00 to the blogger, $2.50 to PayPerPost). ReviewMe takes 50% of the review price listed in the blog info page. A review on my blog cost $100.00. ReviewMe takes $50.00 and I get the remaining $50.00. I think taking 50% is extremely high.

Which One Should You Join?

Despite the grumblings in the industry, sponsored posts are here to stay and I predict they will become mainstream in 2007 as more companies enter the sponsored post market. For a low traffic blog, PayPerPost represents the most profitable advertising network. When PayPerPost first launched, I blasted them for their non-disclosure policy. However, since they have changed their disclosure requirements, I no longer have a problem with them.

For the new blog, PayPerPost is the obvious choice since you won’t have enough ranking to join ReviewMe. What PayPerPost loses in pricing, it makes up for in quantity – there are blogs with less than 100 page views per day making over $500 a month from PayPerPost because of the number of posting opportunities available. I would recommend you don’t go crazy with the paid plugs however – I say 1 paid post for every 10 normal posts would be acceptable.

Once your blog has a high enough ranking then consider joining ReviewMe. You won’t get as many review opportunities, but the reviews you do get will pay a lot more. There is also less of a rush to do a review because you’re not competing with other bloggers for the opportunity. A reader of this blog has commented that one of the reasons the review for linkback reviews of my blog were better than the PayPerPost reviews was due to the pressure of getting a review in before the 14 opportunities were taken up.

If you’re a PayPerPost or ReviewMe publisher, I would love to hear your experience with it. Please do so in the comments.


49 thoughts on “PayPerPost Vs. ReviewMe”

  1. Alex Becker says:

    Am I the only one that does not like neither? I think people should blog because they enjoy blogging about stuff. If I want to read a review I will go to The TechZone. I read your blog John because you write about stuff you care about. Having ads on your site is one thing. When your posts are ads thats another.

  2. VC Dan says:

    Nice post John, even though we may disagree on some details 😉

    With New Year’s resolutions approaching, it’s also worth noting that PayPerPost has a built-in “Donate to Charity” option — an easy way to give-back through something we do daily anyway. In fact, I’m considering a recurring (daily/weekly/monthly?) charity post for my 2007 resolutions.

  3. Justin says:

    I had already been a payperpost reviewer and use it every once and a while and just signed up with review me to see if they would accept my blog which they did. But now I guess it just sits there until a advertiser comes along and likes it.. So ya I guess payperpost is doing way more business.

  4. Ed Lau says:

    I plan on joining both once I meet requirements. I don’t see a problem with it as long as you tell people that you’re being paid for it.

    Think of it as the commercials between the content.

  5. A says:

    “I think taking 50% is extremely high.”

    How much is google taking for the adsense/adwords network?

  6. John Chow says:

    According to their financial statements, Google paid out over 80% of every AdSense dollar they took in. That’s doesn’t mean every publisher gets 80%. The range is believed to be 50% to 85%.

  7. Leftblank says:

    I’ve been a member of ReviewMe since one of the first days of their ‘join now and get an instant review from us’ campaign, it’s on my other (bigger) website though with an Alexa rating in the 60k’s. Sadly so far I haven’t received a single review from a third party, I suppose because that website is mainly attracting teenagers and not the more professional part of the internet users such as John here does.

    PayPerPost simply keeps offering posts though, which is the nice thing about it; of course I have to write about 6-8 PPP reviews instead of one with ReviewMe, but at least they keep coming. A negative thing on PPP though is the Google PR requirement a lot of opportunities have; it takes up to 3 months before the public PR is updated, which really might be a limit for the newer blogs; it’s hardly a matter of popularity.

  8. HMTKSteve says:

    I currently belong to both but have not published a review through either one!

    I attempted to publish a review via pay-per-post but it kept insisting that I had not included the required link, even though I did.

    The problem with pay-per-post being so cheap is that you get what you pay for. Offer $4 for a positive review and you will get something written by a fourth grader.

    The question an advertiser needs to ask himself is, “How much am I willing to spend and what results do I want to get?”

  9. Gdog says:

    I’ve published two reviews through ReviewMe and I’ve been paid on time. Next up, PayPerPost.

  10. I think another fundamental difference is PayPerPost seems to put its reviewers in control where as advertisers have more power at ReviewMe by selecting a specific blog rather than any that meets some general requirements. Then again, you’ll be paying more per advertisement at ReviewMe.

  11. HMTKSteve says:

    Thomas, The reviewers have no power on pay-per-post.

    They have to post the review for approval – this means free advertising until (if) the advertiser accepts the post. An unscrupulous advertiser could post a high dollar opportunity and then never approve any posts.

    IF a PPP member sees an offer for $20/neutral 500 words there will be a mass jump for it! Even if a few do get paid there will be a large amount of free advertising while everyone waits to be accepted.

    ReviewMe is a much better model as it allows for targeted traffic. PPP is good for generating buzz about something.

  12. VC Dan says:

    HMTKSteve: PPP reviewers confirm the post matches the opportunity description, but advertisers do not accept/reject. As such, your “free advertising” scenario doesn’t exist.

    That said, PPP rates are so reasonable large marketers might consider it almost free and yet in the aggregate it’s noteworthy money for a blogger (see John’s prior post on most profitable option for mainstream bloggers: PayPerPost, http://www.johnchow.com/most-profitable-ad-network-for-a-low-traffic-blog/ ) 😉

  13. ashwin says:

    hi john,

    i was wondering if you could post the link to my blog in your sidebar where you have the tech links.

    my blog is called AceTech and the url is http://www.tech1024.blogspot.com

  14. Leftblank says:

    ashwin, those ‘featured site’ links are sponsored ones, in case you want to get your site there you should click the last link and consider buying yourself in 😉

  15. Leftblank says:

    Ashwin, perhaps you didn’t notice as you’re replying with this post on all articles, but as I wrote earlier those are paid positions. Commenting with your site wont help anything; theres a ‘rel=nofollow’ on links in comments so it wont help anything at SE ranking 😉

  16. Andy says:

    Great post – I agree that ReviewMe is better, but ony for big name bloggers

  17. Leftblank says:

    VC Dan, I think HMTKSteve is still party right, blogs often ping when they’ve updated so Technorati often knows earlier about submitted stories than PPP, which causes at least some referral spam – if the link to the advertisers website is added in the blog post and the post is denied eventually.

    @ashwin, stop the spam, hmk?

  18. Vincent says:

    I use ReviewMe instead of PPP. It’s because ReviewMe offers cheque as one of the payment method, while PPP only offers PayPal – which I don’t have an account with. So far, I’ve only done one review, which is ReviewMe itself.

  19. VC Dan says:

    [email protected]:52 (John?) — I believe HMTKSteve was talking about an unscrupulous advertiser trying to get free advertising by never approving any posts. PPP’s review system doesn’t allow that to happen because the advertiser doesn’t do the approving — rather, they write the opp that bloggers can take/pass and PPP reviewers check against.

  20. Andy says:

    Hey John -were you really a Ultimate Fighting Championship contestant

  21. Andy says:

    I dont like ReviewMe becuase they need a SSN – I dont do any paid bloggong on my main blogs that I work on daily

  22. Leftblank says:

    VC Dan: “rather, they write the opp that bloggers can take/pass and PPP reviewers check against.”
    Alright, I misunderstood that one then, didn’t know the advertiser didn’t approve it on PPP, already considered it quite fraud sensitive. (Sorry for the doubleposts earlier, I already send John a query about it, I had the same article open multiple times and didn’t notice I already replied.

    @Andy, I guess they’re only requiring it for American registrants; I could register without having to provide such thing (located in Europe though).

  23. John Chow says:

    ashwin – A link on my side bar will cost you $200 a month.

    Andy – No I was not an Ultimate Fighting Championship contestant, but I really do control the black market on baby seal pelts. 🙂

  24. Andy says:

    HaHa LOL
    Thats cool that you dont have to give a SSN in Europe – I dont see how they need it anyway – they are paying through PayPal, not check so there is no need to file all the tax forms

  25. HMTKSteve – you’re probably right. From my position, not having experience with PPP or ReviewMe I presumed that the fundamental difference was PPP Reviewers choose PPP Advertisers whereas ReviewMe Advertisers choose ReviewMe Reviewers. That would, seemingly put the Reviewers in control at PPP and vice versa at ReviewMe. However, like you say, if PPP advertisers have the power to refuse a review on any terms, I’d say that’s a real flaw in PPP’s system…

  26. John Chow says:

    The PPP advertiser don’t have the power to refuse a review. They lay out their requirements in the opportunity and any publisher who meets the requirements can post a review. PayPerPost approves or disapprove posts submitted by publishers. The publisher has no say.

  27. HMTKSteve says:

    John,

    What about Review Me? Who gets to give the final approval nod?

  28. John Chow says:

    Approval for ReviewMe is clearly spelled out. As long as the review is at least 200 words long and disclosure is given within the post, the advertiser can not reject the review.

  29. Andy says:

    Even if its filled with error and grammar mistakes?

  30. I agree that paid blogging is here to stay, but personally I don’t want to take part in it. As someone else mentioned, ads are one thing, but ads as content is another to me.

    Matt

  31. John Chow says:

    Andy – This is why advertisers say no spelling or grammar mistakes as part of their PayPerPost requirements. For ReviewMe, it’s up to the advertiser to check out the blog before buying a review. If advertiser sees a ton or errors, chances are he won’t be buying.

  32. David Mackey says:

    I like ReviewMe’s model, but my blog is not popular enough at this point to receive many reviews.

  33. Ali says:

    http://www.everybodygoto.com/2006/11/12/pay-per-post-and-review-me-comparison/

    I have my own little comparison there based on a point system. Check it out.

  34. That’s a great article Ali, I agree overall that ReviewMe’s business model is the more “logical”.

  35. Andy says:

    PayPerPost guys are more involved in the process while ReviewMe its a free for all almost just that they take 50% and make more $$$

  36. ThomasDM says:

    ReviewMe needs a lot more good advertisers IMO, otherwise their project will probably fail.

    Last month I received two review requests. The first one from an average quality online gaming site, which I accepted, the second request came from a printer ink store. I denied this request because I think such a review would be too lame to post on my site.

    Getting $50 to publish a paid review of a new MP3 player or a new online MMORPG game would be cool, getting $50 to review an unknown printer ink store that offers nothing special isn’t really exciting.

  37. Michael Kwan says:

    Well, Time Magazine did name me (you) as person of the year, so just as any mainstream channel (web-based, TV, radio, magazine, whatever) has to solicit advertising, we — as the blogging community — can too. I see no problem with monetizing your blog. People don’t seem to have an issue with bloggers who have Google Adsense: PayPerPost and ReviewMe is no different.

  38. Stew says:

    I’ve been tinkering with PayPerPost on one of my blogs. I believe that a paid post once and a while (agree with your 1 in 10) is OK. As well, PPP is pushing the disclosure policy which nullifies the “tricking” readers. As far as revenue goes, its exponential for a small blog. I’ve made $50 for maybe an hours worth of work (which I truly enjoy doing.) My adsense revenue is about $10 per month on the same blog.

  39. Nomar says:

    I just have to wait 2 weeks, than i can join PPP, hope they will allow me and my blog

  40. HMTKSteve says:

    I have not had any ReviewMe requests yet and I find most of the PPP oppurtunities are not related to what I blog about.

  41. Kenric says:

    I just think that the PPP reviews are just crappy for the low $$. It’s not worth it to me to even pay someone for the quality you get. Maybe if the $$ offered was higher you’d get better reviews?

  42. Leftblank says:

    Kenric, you might be right, or might be not. With more money offered people might want to do more for it, but on the other hand you also risk getting ‘leeches’, people who’re just out for easy money and will accept all higher money opportunities. For quality reviews the ‘personal approach’ of ReviewMe just works out better, I suppose.

  43. Ismu Surizan says:

    they rejected my blogs 🙁

  44. Andy says:

    @Kenric
    PP is ment for linkbuilding as fast as possible

    ReviewMe can actually get some traffic and build credibilty even (as well as link strength)

  45. VC Dan says:

    @Kenric & Leftblank: My investment research on PPP confirmed that post length & quality improved with $/post. Offering the minimum signals to the marketplace that quality isn’t your primary goal — like most market systems.

    Getting the full marketing mix ROI of branding, direct marketing etc. requires offering more than the minimum and writing an opp description that promotes creativity and quality. For example, asking for blogger horror stories, advice or top 10 lists for a topic can deliver more bang than just a review. Of course, reviews can be good, but they’re a small subset of what is possible…

  46. Are you ready for this? Ok, I’m a mom of 7 kids. I blog for ALL the “get paid to blog” sites to earn a living. The first one that I found was Blogitive. After doing much research, I found that Blogitive was the first company to introduce blogging for pay. (Actually Marqui did it first, but they catered to the A-listers for a monthly fee of $800.00 a month).

    After a few months of using Blogitive, PayPerPost entered the scene. Of course, I tried them out. They were followed by:
    BloggingAds
    BuzzByBlog
    Blogsvertise
    BlogtoProfit
    CREAMaid
    InBlogAds
    ReviewMe
    LoudLaunch

    I blog for all of them. Well, except BlogToProfit because I didn’t have my own domain. That changed today after I read your blog. I’ll give you the details on the review I’m writing.

    What are the differences? There are many. The biggest difference is that Blogitive pays weekly by paypal. That makes it very attractive to SAHMs and WAHMS like me.

    I wrote a post about this somewhere. (I have 15 blogs, I’ve got to find it. I’ll dig it up if you’re interested). This comment is becoming a post, so I’m going to stop here. 🙂 Sorry, I didn’t mean to make this sooo long. I just wanted to give you all the info…

  47. Jane says:

    Great breakdown of both PPP and RM! I am hoping to start PPP this week. I’ll keep you in the loop with my experience.

    Thanks again, you actually cleared up a few questions I had, such as the requirements for ReviewMe

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