Peep Lotto – The World’s First Twitter Lottery

For 22 year old Pete Danihel, it started as a school project for marketing class. However, Peep Lotto has since taken on a life of its own. The primary purpose for Peep Lotto (short for People Powered Lottery) is to convert publicity into prize by using Twitter. The more people who follow twterlotto, the bigger the prize jackpot. Currently, the jackpot stands at $1,372.10 and if nothing happens between now and Christmas day, a follower of twterlotto will win the amount. However, by the time Christmas comes around, the jackpot should be a lot bigger.

How To Enter The Peep Lotto

To enter, all you have to do is follow twterlotto using Twitter. There is no cost or risk to enter. If you don’t have a Twitter account, you can make one free of charge. There is no gambling involved what-so-ever. The site jackpot increases every time someone lands on the Peep Lotto home page, follows the Peep Lotto Twitter account, or an advertiser pays for an ad spot. You can see how much the jackpot is by checking the Peep Lotto homepage.

Peep LottoThe concept of Peep Lotto is simple but unique and maybe the reason Danihel received a 100% score on his marketing final. The project has received a good deal of press, with write ups from Darren Rowse’s TwiTip to television coverage from CityTV, and now John Chow dot Com.

I like to wish Danihel good luck with his project and I can’t wait to see what the final jackpot amount will be. Want to help Danihel increase the jackpot? Follow @twterlotto on Twitter or better yet, become a featured advertiser. If Danihel continues to get the press he’s been receiving, it’ll be money well spent.

Peep Lotto – The Internet’s People Powered Lottery


74 thoughts on “Peep Lotto – The World’s First Twitter Lottery”

  1. Brian P says:

    Sounds like a good deal. Thats my system when it comes to my website. I use advertising revenue to pay for my users prizes. Good system I will def look into his gaming because I enjoy trying to win money online.

    1. nada says:

      yeah it seems a good idea

      1. Benjamin Cip says:

        I like the concept! really.

    2. Alquma says:

      Cool viral marketing project , show me the money!!!

  2. Earningstep says:

    what a prize… yeah.. the number will increase a lot bigger. i predict it will raise up to 5, 000 dollars.really worth thing to try out

    1. I didn’t see your comment, yea $5k was what I said in my last comment.

    2. nada says:

      its really much money for me

  3. Now that is a neat idea! I only wonder how he will avoid that people open a lot of accounts just for the purpose of following Peep Lotto and to increase the odds to win? SY

  4. Great idea! im gonna do it right away, hope i win. and for tat kid he is a pure genius.

    1. Benjamin Cip says:

      Good luck to you! Hope you’ll win…

  5. what a idea! Yeah, there are still some questionable for this idea but i appreciate it.

  6. Its great idea comes when the christmas is coming around and hope for the huge for the jackpot!

    1. I wonder how big the jackpot will get? $5K, more?

      1. Lee Ka Hoong says:

        $5k is not a big deal I believe since JohnChow is shouting this, and I think many big guys out there will be doing the same too.

      2. nada says:

        im sure more than 5K

        1. Benjamin Cip says:

          if it’s more than $5k then you’ll have to count me in!

  7. Great iddeaa. I’m gonna to do it right away

    1. nada says:

      yeah you better start it now

  8. It’s hard to some up with something new for Twitter since there was such a storm of ideas brewing in the last year but this looks promising. Probably one of the better viral tactics on Twitter in a long time!

  9. poorblogger says:

    Such a young age and can become a success person..
    I hate gambling but still respect Pete efforts

    1. I don’t think you can call it gambling, as you don’t risk any money to participate 😉 SY

    2. nada says:

      actually i did not like gambling as well

      1. Benjamin Cip says:

        Do you really call this gambling?! To me gambling is like betting money on soccer match, playing poker ect… at bookmaker’s

    3. Lee Ka Hoong says:

      It’s not gambling, gambling maybe you will lose money, but this you won’t lose even a penny, and you’ll stand a chance to win cash prize, it’s something like a contest.

  10. Smart kid. Reminds me of the Million Dollar Homepage idea from a kid also.

    1. Sure it is not the same one? It has the same “vibe”, SY

  11. Cool! I’ll participate!

  12. Brad says:

    Definitely an amazing marketing tactic. You would think on a personal scale something like this could attract some heavy traffic.

    Running blog contests are always a great way to generate traffic. Running a no strings attached lotto like this on your website seems like a great idea.

    1. Guys and gals, I think we should get this kid a few free backlinks / write ups, just to reward the initiative 😉 SY

      1. Benjamin Cip says:

        I totally agree with you OES…

  13. Thanks for this peeping into this, all the best to this wonder kid.

    -Shanker Bakshi

  14. Kn says:

    Kids are so smart these days! Thanks for the share John!

  15. Great idea, and I have to say that the ongoing evolution of twitter never ceases to amaze me. The exposure Peep Lotto is getting from a-list bloggers is bound to ensure lots of buy-in, which is going to make this a very attractive proposition for potential advertisers and possible sponsors of prizes too. This is just the beginning, believe you me!

  16. fas says:

    Haha, this is one of a kind lottery system.

    1. nada says:

      yeah you right
      it is gambling

  17. Sounds great, but maybe he sould have launched it around Easter when candy peeps are huge.

  18. David Dunn says:

    Sounds like a great idea, the jackpot’s only going to get bigger so it can’t be bad at all.

    I’m following 🙂

  19. Kevin Pasco says:

    Next thing you know Twitter will be feeding the homeless people and cutting your taxes. :roll eyes smiley:

  20. Lee Ka Hoong says:

    Cool! I’m going to make the jackpot bigger now.. I’ve never win such big cash prize before, hope I can win during Christmas this year.

    1. nada says:

      hope you get lucky man 🙂

  21. Very interesting… I will have to check that out

  22. Derek Star says:

    hes already got a few advertisers which means its working! if you read his blog there is a lot of in-depth information! Good post.

  23. Wonderful Idea…but its gambling at the end of the day 🙂

    1. Derek Star says:

      no loss of money i don’t see how it could classified as gambling

  24. Wow what a way to get a gazillion people to follow you. It might cost him a little bit of money at first but the advertising revenue that he can potentially get back off of this is going to be enormous.

    BTW I just followed him

  25. Hi John,

    That’s a nice article you did for Pete. We couldn’t be more grateful nowadays, anyone no matter of background can make it big, if they have the IT factor.

    Hope the best for the kid.

    I am following him too, btw.

  26. Yudhi says:

    Very nice…you are the best blogger

  27. earnword says:

    erk. something like that exist?

  28. Twitter Lottery, it sound very interesting to me… i will check it today itself.

  29. So, how many of you actually have supported this great idea with a blog post or similar? SY

  30. PS The jackpot is now at $1420+, nice add-on for Christmas, wouldn’t it? SY

  31. DC Figures says:

    Cool concept, but scammers are gonna rape this.

  32. Trikal says:

    This is really an innovative idea. Im gonna try my luck 🙂

  33. Piper says:

    Wow, it seems that once a website is listed on johnchow.com, it’s traffic ranking goes to the sky :)).

    Via webstats: peeplotto

  34. steppinout says:

    It become more and more interesting with Twitter

  35. What a clever idea… I have to wonder why no-one thought of it before, maybe on Facebook. Then again, don’t we always say “why didn’t I think of that first?” when we see something we like?

    The part about there being “no gambling involved” confused me a little, but I guess it’s more of a competition than gambling because you don’t pay to enter?

  36. What a cool idea! These things let us know that the world is never running out of idea.

  37. Blog Tactic says:

    My, my. even lottery draw has gone twitter.

  38. What exactly is a Twitter lottery? Sounds like a cool idea imo.

  39. oes tsetnoc says:

    Twitter Lottery!! hmmmm.. sounds intresting

  40. chester says:

    Yep I’m following them on Twitter. Good marketing idea.

  41. Here is a young man who has his thinking cap on!

  42. Nick Aviles says:

    Very simple concept, but it’s sure a good idea.

  43. Steve says:

    What an idea! Wonder how he came up with that idea.

  44. Now that the word is out, these lottos will be popping up left and right.

  45. Pinay Flip says:

    It looks like very interesting and the prize might be great too

  46. Matt Y says:

    its really much money for me

  47. mini laptop says:

    Oh this is cool. I too followed them and let me see if I can win a big one this Christmas….!

  48. enciktitan says:

    ehm. it might be good. But not for me.

  49. Galachadas says:

    Sounds like a inspired idea in the milliondollarhomepage jackpopot … pixels, them tweets, what’s next?
    Good luck with the proyect!

  50. Peter really did a very excellent project, I think he’ll really score high mark. Good luck to everyone! ^_^

  51. MichaelR says:

    Excellent concept. But his paypal account got locked and he won’t be able to access it till 6 months from now so he’s going to pay the prize with his own money.

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