For 22 year old Pete Danihel, it started as a school project for marketing class. However, Peep Lotto has since taken on a life of its own. The primary purpose for Peep Lotto (short for People Powered Lottery) is to convert publicity into prize by using Twitter. The more people who follow twterlotto, the bigger the prize jackpot. Currently, the jackpot stands at $1,372.10 and if nothing happens between now and Christmas day, a follower of twterlotto will win the amount. However, by the time Christmas comes around, the jackpot should be a lot bigger.
How To Enter The Peep Lotto
To enter, all you have to do is follow twterlotto using Twitter. There is no cost or risk to enter. If you don’t have a Twitter account, you can make one free of charge. There is no gambling involved what-so-ever. The site jackpot increases every time someone lands on the Peep Lotto home page, follows the Peep Lotto Twitter account, or an advertiser pays for an ad spot. You can see how much the jackpot is by checking the Peep Lotto homepage.
The concept of Peep Lotto is simple but unique and maybe the reason Danihel received a 100% score on his marketing final. The project has received a good deal of press, with write ups from Darren Rowse’s TwiTip to television coverage from CityTV, and now John Chow dot Com.
I like to wish Danihel good luck with his project and I can’t wait to see what the final jackpot amount will be. Want to help Danihel increase the jackpot? Follow @twterlotto on Twitter or better yet, become a featured advertiser. If Danihel continues to get the press he’s been receiving, it’ll be money well spent.