They say that content is king. That’s true. If you don’t have good content on your site, it’s very unlikely that anyone will want to read it. It’s even less likely that they would ever come back if they happen to come across your site for the first time. That said, good content that goes unread doesn’t do much good either. You need that “first time” to get them hooked.
You can try article marketing, search engine optimization, and social media as part of your traffic building strategy. Another part of that may have to do with pinging the search engines, directories, and other sites to let them know you have new content. Pingler serves as the subject of today’s review and it aims to make the pinging process as painless as possible.
Blasting Out a Ping Manually
Let’s start with the free side of the Pingler service. When you come to the main page of Pingler, you are shown a very short form that you can fill out to ping a number of search engines and directories.
By doing so, you are effectively notifying these different services that your website has been updated or new content has been added to your site. The search engines then know that there is new content to crawl and, hopefully, this will help to better index your site and draw visitors your way.
To fill out the form, you enter a title (which could be a keyword you’re trying to target) and the URL that has been updated. Then you choose the category, which ranges from automotive to entertainment, health and beauty to home and garden. The “ping services” field is already pre-filled with a number of sites, but you can add more if you’d like.
After entering the Captcha code and clicking the Ping button, Pingler will ping all of the ping services shown on the main form. It does this in spurts, so you’ll need to patient to watch it get through all of them. You’ll get the result for each ping too, showing you whether or not it was successful.
If you want to ping another URL, you’ll have to go through the whole process again, submitting one URL at a time with its own title/keyword.
Why Do I Want to See the Directory?
For some reason, there is also a directory listing on the site, as well as a list of the latest pings. This is tangential, but you’ve got to wonder why you’d be interested in the URLs that other people have submitted. What value does this hold for the individual user?
By contrast, the ability to suggest a new ping service is useful, as are the Pingler plugins for Firefox, WordPress, Chrome, and Safari. These do add value.
Automating Your Pings for a Fee
As mentioned above, the free service will only let you ping one URL at a time. This pinging process can prove to be quite time consuming if you’re doing it for multiple sites. It’s also something that you’ll want to do relatively frequently.
That’s why you might be interested in investing in the Pingler premium service instead. The paid service allows you to save a number of URLs (and their associated keywords) in your account. The Pingler service will then automatically send out the ping once every three days.
Is Pingler Worth the Price?
So, how much does the paid service cost? It depends on how many URLs you want to submit and how long you want to maintain your subscription. Pricing starts at $2.99 per month and that allows for up to 25 URLs and covers a one month period. This ramps all the way up to $1451.25, which gives you a one-year subscription for up to 5000 URLs.
Whether or not Pingler is worth this kind of money really depends on your individual needs and the kind of value that you place on pinging various search engines in the first place. In terms of the amount of time saved with the paid service compared to the free service, though, Pingler’s premium service does seem worth the price of admission.