PMExpo 2010 – How To Rev Up Your Google Ranking

Performance Marketing Expo

The second day of the Performance Marketing Expo started with a presentation from Stephan Spencer, co-author of The Art of SEO. I first met Stephen a few weeks ago at ThinkTank and he gave me a copy of his book. It’s been a reference guide to SEO for me ever since.

Stephen showed many examples of SEO mistakes made by several big sites. One of them being, a site with a PageRank 9. He explains that is missing a lot of opportunity for more Google traffic due to lack of strong text-based navigation and too much attention paid to the random stories on the front page.

Stephen explained why Abode is ranked number 1 for the search term “click here” and that 41% of all search traffic goes to the number 1 ranked site on the Google search results page. It drops to 11% for the second place listing. Other tips and tricks that Stephen revealed include:

  • When using the Google AdWord Keyword Tool, you should switch it to exact match to find the real search volume.
  • Yahoo Site Explorer is a great resource to find more information about your blog.
  • A tool call SEO Browser will allow you to see your site the way search engines see it.
  • Getting a .edu link can be as simple as doing a “ sponsor donate” search in Google.
  • You’re always better off with a text link than a graphical link
  • Check your link authority with Open Site Explorer

After the main presentation, Stephen did SEO for some sites from the audience. This was one of the most valuable sessions of the Performance Marketing Expo. If you missed it, you can catch Stephen again at Shoemoney’s Elite Retreat. That is, if you can afford the $5,000 ticket price. If that’s too rich for your blood, I recommend you buy his Art of SEO book.

36 thoughts on “PMExpo 2010 – How To Rev Up Your Google Ranking”

  1. Bob says:

    everyone should just signup with SEOmoz.

    1. Can’t get you there @Bob. You promoting another SEO company or it is other name of The Art Of SEO?

      1. Open site explorer is new to me and I am sure this can be really handy if you use through pro account.

    2. Dan Lew says:

      @bob SEOMoz? SIgn up with πŸ™‚

      1. Yes this one is also amazing. In panel we can see successful bloggers.

  2. Aaron Torng says:

    Does his book thoroughly cover keyword research and the Google Adwords research tool? I’ve been looking for a beginners guide covering keyword research.

    1. Vik Tantry says:

      SEO is a mine field that’s for sure. It is particularly difficult when you start out because everything you read seems to assume you have some basic knowledge at least.

      A couple of things surprised me on this post, the difference between the number one ranked site and the number two is huge, much bigger than I would have thought. I was also surprised that you are better off with a text link than a graphic link. I don’t know why but I assumed people would be more drawn to a picture than a text link.

      1. John Chow says:

        People are drawn to a picture more than text. But not the Googlebot. πŸ™‚

        1. Simply follow the perfect combination of both if you want to get the maximum result.

        2. Essays says:

          For googlebot, we must use text as well as insert keyword in H1 tag as heading.

  3. Great tips John.

    When using the Google AdWord Keyword Tool, you should switch it to exact match to find the real search volume.

    I was NOT utilizing that for so long and it was killing my research. Definitely very important!

    1. PPC Ian says:

      Agreed, this is key! It’s very surprising that some phrases have extremely high broad volume but next to no exact. Others have exact volume more in line with what one would think.

      1. Some people recommend using broad search because people normally search that way and get search results from broad searches.

  4. SEOmoz sounds pretty cool.I wish I get join πŸ˜‰

  5. zakton says:

    US$ 5,000 for Shoemoney’s Elite Retreat … I rather follow your blog everyday and get valuable tips at no cost, John.

  6. PPC Ian says:

    I like that tip for getting dot edu links.

    1. Now getting edu and gov links are easy.

      Surf few forums and you will see that many service provider is selling edu links at low price.

  7. Thanks for telling the tips John. I am wondering, are you going to share your session “Making Money Making Friends” with us? Haven’t see the post yet..

  8. Jim Banks says:

    If you are “donating” to an edu isn’t that the same as buying a link………. wink, wink.

    Thanks for taking the time to blog about this John, I had hoped to be there, but too many other shows going on in the latter stages of the year so I cut back, you blogging is the next best thing.

    Try and persuade Stephen to put his slides up on Slideshare.

    1. John Chow says:

      come on now. We all know that donating is not the same as buying! πŸ˜›

      1. Diplomatic way to say a thing.

  9. Abhik says:

    Again a pricey recommendation from John.

    Have you read it? What this book has that others which are freely available (ofcourse, with a simple optin) don’t?

  10. Did John the book is better than SEOBook dimensions?

  11. Zac Johnson says:

    Nice tips. Spencer is a cool guy. Too bad I had to fly out and miss the sessions today. πŸ™

    1. I wish to have a video of this presentation.

  12. d3so says:

    Pretty cool how he helped out folks in the audience with SEO.

  13. Mike says:

    Awesome recap! The Yahoo Site Explorer suggestion is awesome, thats a powerful tool! Are you coming to BlogWorld John?

    1. John Chow says:

      Yes I am doing two panels at Blog World.

      1. That Yahoo explorer was one of the oldest tool for all SEO people.

  14. I am going to have to check and see if that book is available at my local book store. Otherwise, amazon is going to get my business.

    And thanks for the heads up on the SEO Browser tool. Going to spend some time and check it out.

  15. Great browser tool. Thanks. Anyone tried it out yet?

    1. You can see such details while you check for the cache page and click on text only version.

  16. Farouk says:

    that was useful
    thank you πŸ™‚

  17. fas says:

    What ever said and done you have to do 1SEO and not be like I write for people entirely, though I do

  18. Cheryl Jones says:

    Thanks for the information about using the “exact match” search. I did not know that.

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