By far the most anticipated session of the Performance Marketing Expo was the Making Money Making Friends panel with Ian Fernando, Eric Schechter, Murray Newlands and me. We had a packed house of attendees waiting on the edge of their seats to hear what we had to say. The only problem was, we haven’t decided what we were going to tell them or even who was going to be the moderator. The program listed Eric as the mod but we decided to let Murray do it as punishment for showing up last.
Instead of going over everything that happen during the panel, I figure the best way to show you how to make money and make friends is by posting the Keynote slides we used during the session. I put a lot of time and effort into these slides and I think it really gets into the heart of the matter.
As you no doubt guessed, our panel was the most fun out of all the sessions at the PME 2010!
*Update – Here’s a video showing the first ten minute of the session.