One of the most basic tenets of Internet marketing and search engine optimization is that a dofollow link is valuable, particularly when the link comes with the right anchor text from a site with high PageRank. The challenge, of course, is figuring out how to get these valuable links at a reasonable price while both saving time and avoiding any kind of punishment from Google.
And that’s where a service like PostLinks can be remarkably helpful. As we make our way through this review, we’ll take a look at how PostLinks works and whether you really can “put your link building on auto-pilot.” The focus will be mostly on the advertiser side of things, but I’ll touch on the publisher side of the equation too.
Getting DoFollow Links on PR1+ Blogs
There are several networks out there where you can buy backlinks, but most of these only specialize in one kind of link and you may have a harder time ensuring that you are getting the quality that you desire.
One of the bigger appeals of PostLinks is that the network only allows blogs with at least a PageRank 1 to be admitted, so this means that you’re much less likely to get brand new blogs that aren’t even being indexed by Google. Another major appeal is that you are able to buy no fewer than three different types of links. Have a look at the introductory videos for a little more information, as well as the page on PostLinks advertisers.
Another major difference that you’ll notice is that many of the offered links are not permanent in nature, though that is an option. Instead, the main idea here is to “rent” your links one month at a time. You pay a certain number of “credits” each month and the cost depends on the PR of the blog offering the dofollow backlink.
Buying and Generating Articles
The first type of link being sold by PostLinks are full articles. You can write your own custom content, using whatever anchor text you want for your backlinks. You can make the article as keyword rich as you’d like and then it will be submitted as a “guest post” to a blog of your choosing.
You could write this content yourself or you could hire a writer from the PostLinks team to do it for you for $8. With the first instance, you can even make use of the provided article wizard. You simply fill in the blanks with a few key phrases and it fills in the gaps. Whether you write completely original content or use the wizard, there is also a built-in article spinning tool called The Best Spinner Tool.
This can auto-spin your content so that it appears reasonably original when you post it across multiple blogs. Your membership with PostLinks includes five full spins, but then you’ll need to purchase your own license. Alternatively, you can do the spinning manually using the standard Spyntax format.
Comment and Contextual Links
There are two other types of links sold by PostLinks. These are comment links and contextual links, both of which still operate on the monthly credit system.
Here, you simply search through the catalog of blogs and blog posts in the PostLinks network, choosing your preferred anchor text and target URL. Again, you pay based on the PR of the webpage and your link can be posted immediately to the existing content for the contextual links. In the instance of comment links, you can choose to “automatically add random unique comments” or to “write custom comment.” Here is a sample random comment.
“This is simply outstanding reading. I love your original viewpoints. They have made me rethink some of the aspects of this subject matter. Keep writing this kind of material.”
Using the generated comment is faster, but you can see how these kinds of comments can look somewhat artificial. That’s why it is oftentimes better to write your own custom comments, but this will be a little more time-consuming. In either case, the blogs in PostLinks are already pre-approved, so you don’t have to worry about bypassing the spam filter.
How Much Does It Cost?
When you sign up for an account, you can be an advertiser, a publisher, or both. In the case of being a PostLinks publisher, you get a revenue share based on the number of credits that you earn. If you have 100 credits in a month and the entire network earned 100,000 credits, then you get 1/1000th (0.1%) of the net revenue earned.
As an advertiser, pricing starts at $49 per month for 1,000 credits, going up to $499 a month for 25,000 credits. It costs one credit per month for a link on a PR1 site, going up to 40 credits per month for a PR5+ site. You can budget accordingly, but the good news is that you can give PostLinks a try for free.
For a limited time, when you sign up for a PostLinks advertiser account, you are provided with a 30-day free trial with 1,000 credits to get you started. If you’re happy with the results, you can renew at whatever level you’d like. If you’re not, you can walk away with no obligation. I’m not sure if there is really much money to be earned as a publisher, but this looks like a powerful way to get what appear to be natural dofollow backlinks for a reasonable price.