Practical Tips For Your Content Strategy

Content marketing is the strategy people are using to dominate the web and it has been proven to be very effective. Content marketing is using strategic methods to sell products and services through your content and has been proven to be very dominant in recent years. The problem is we always hear about content marketing and the type of effect it has on online marketing, but fail to find useful, practical strategies on how to implement. Each blogger will use content marketing their own way which corresponds to their niche and overtime through some of the strategies mentioned below you will be able to optimize your approach.

Here are my practical tips when implementing content marketing in your blogging strategy. Let’s get started…

Ground Work Is Everything

It doesn’t matter what you’re involved in because you need a solid game plan to make sure things go smoothly. It’s important you have a clear vision and know what you would like to accomplish through your content marketing. If you have your objective written out, then you’ll have a guide to follow going forward and this will keep things smooth during the transition. If you have a team working with you than having solid groundwork means they are fully aware of your purpose, objective and are educated along the way. During this step go over all the elements and make sure you find ways to solve issues along the way.

Multiple Channel Approach

I’ve learned that in order for you to get the MOST reach it’s important to take your content along multiple channels. Share your content through guest blogging, social media, community’s and even paid advertising. What does this do? Simple…

It will allow you to multiply your reach quickly and you’ll be able to test what’s working tweaking along the way. Many of the marketing channels can be automated and don’t take as much time to implement as they once did. For example, think about how social media tools you have available to automate your sharing process…right?

It’s practical to use as many marketing channels you have in the beginning then start narrowing down until you find the ones which produce the MOST results.

Repurpose Content

One thing I’ve noticed is that coming up with fresh content ideas can be very overwhelming and takes enormous time. So why not work smarter…right? Check what your competition is doing and revive their content to make it better and more in-depth. For example, you have so many tools like, which will give you a breakdown of the top shared content relevant to the keyword typed during the search process. If you filter the results you can get a great breakdown into how and what visitors have been sharing online. This means you can go on a mission locating better content and tweaking it to include elements which are missing in the others. When I find content being shared millions of times, I will do the following:

  • Find ways to make it better
  • Find out questions people are asking in the comment box
  • Find out what’s trending and updated in the niche or with topic
  • See if these popular pieces of content are missing images and/or videos

Going forward I know what I need to do in order to make my content stand out and make it better than my competitors. I know if my competitor has 10,000+ shares and my content has been revived to be better I should be able to create an immediate buzz online. It’s a fantastic concept and has proved to very valuable in my content marketing. I would revive the content and find clever ways to promote products and services making share my audience understand how they would help.

Wrapping It Up…

Over 7 years I’ve learned to always provide my personal touch to create a connection with my audience. It’s one thing to write about a topic, however, another to show visitors how you use these EXACT methods to increase traffic and brand awareness. This is why I am huge on writing case studies because it’s a play by play on how to use strategies to grow your business. However, case studies do take enormous time, but this doesn’t mean you can’t ask for help by networking with other relevant bloggers.

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7 thoughts on “Practical Tips For Your Content Strategy”

  1. Hey Rizvan!

    It is important to have a content marketing strategy in order to get the results you are looking for. I didn’t do this at the beginning of my blogging journey. I was approaching this online business in a dumb way, we could say.

    You are right, you do need a game plan to follow. Like a content marketing blueprint. A proven one. One that will work and get you results. That’s important to note, as well.

    Thank you for sharing your tips here man!

    Best regards! 😀

  2. Ethan says:

    Great post Rizvan!

    Writing content takes a lot of work and research. I’ve wrote content on free sites but haven’t on my wordpress site. Bloggers need to innovate and create better content by following the most shared stories.

    I believe it’s OK to create some drama to get eyeballs on your content. Can’t play it safe forever.

    Great stuff!

    Thank you!

  3. Content marketing is a strategy people are using to dominate the web and it has been proven to be very effective. Content marketing is using the strategic method to sell products and service through your content and has been proven to dominate in years. It does not matter what you are involved in because you need a solid plan to make sure thing go smoothly.

  4. Susan Velez says:

    Hi Rizvan,

    Great tips and I totally agree that it’s important to have a marketing strategy for your content. When I first started, I would just post content on my blog and that was it.

    While I still don’t take a lot of time to repurpose it, I do make it a point to try to do that. It’s a little challenging when you’re trying to grow your blog and still working as a freelancer.

    Every time I publish a new blog post, I have steps that I take each and every time. This has been working for me.

    I have been noticing the growth in my blog. Although, it is a slow process. I don’t expect it to happen overnight.

    As long as I continue to see growth, then all is good in my world.

    Thanks for sharing these tips, I’ll be sure to pass them along so they can help other bloggers.

    Have a great day 🙂


  5. DNN says:

    Do the transformation work & lift others up emotionally in their market research and side hustle efforts to be future online millionaires. A heart is a house of Love. 🙂

  6. DNN says:

    You boy is going in big boy style with the content marketing strategy steelo. Long gone are the days of just using the internet for dating. Those days were wasted but valuable experienced gained. Now it’s time to do more than entertain with effective content marketing. The blogs is the army + the navy, NOT Jay-Z! 😛

  7. DNN says:

    Who wouldn’t want to wake up in the morning and know they made five to $800 while they were sleeping? Making money online 24 hours a day is a sweet feeling. 🙂

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