Internet marketing is like any other industry. You want to be armed with the right information and then you can translate this information into a profitable business of some kind. It helps when you can rely on an expert or a guru to guide you on your journey and Jason Parker of ProIMer feels that he can take on that role in your life.
Over the course of this review, we’ll take a look at Jason’s blog, the information it contains, the areas where it may be in need of some improvement.
ProIMer: What’s in a Name?
When I received the review request in my inbox, I was immediately confused by the URL. I was trying to figure out what it meant to be a proimer, since I had never encountered the term before. After visiting this Internet marketing blog and having a look at the logo, it dawned on me that we weren’t talking about a proimer; we were talking about a pro IM-er, as in a professional Internet marketer.
That certainly makes more sense, but it still makes for a rather obscure domain. They say that when you are choosing a domain for your website that you should be careful about how those letters in that particular order may be misconstrued or confused.
Where Are the Credentials?
Unless you are already well known in the industry, like Shoemoney or Zac Johnson, it is important to tell us why we should respect you as an expert in your field. Jason Parker has an About Page on his blog, but it really says nothing about him. What’s his background? What has he accomplished? Why should I care what he has to say?
The lack of information, in this respect, is further exacerbated by the very casual approach that Jason takes with image editing. Below the virtually non-existent bio are a series of testimonials and thank you emails that Jason has received. The personal information is blocked with MS Paint-level red splashes. A simple “blur” filter in PhotoShop would have looked much more professional.
Developing a Brand and a Sense of Personal Style
If you bury a gold brick at the bottom of a compost heap, most people are going to walk past it without knowing about the valuable contents hidden within. In like manner, a blog with terrific content will easily go unnoticed if it does not have a distinct style. Branding is important.
With ProIMer.com, Jason has taken a theme that is magazine-like in layout, but it completely lacks in any sort of personality. It doesn’t need to be particularly flashy, but the chosen template looks like a slightly modified version of MistyLook. Remember that old theme?
Further still, it’s difficult to see ProIMer as a blog without a standard reverse chronological blog layout. With John Chow dot Com, the main site is magazine-like, but you still get easy access to the regular blog if you prefer. ProIMer should provide the same. Aside from the highlighted posts on the front page, there’s no obvious way to browse the archives.
But Content is King, So…
Aside from the fact that the bland layout continues into the individual posts themselves, what does ProIMer have to offer in terms of quality information?
Jason Parker does offer a few interesting blog posts that might be worth reading. He discusses everything from affiliate programs to the importance of guts. You can also read about going pro and using black hat and white hat tactics. Many of the posts are quite lengthy, presenting big blocks of text. In this way, some posts can be difficult to absorb. A few images or lists could break it up into more digestible chunks.
The Potential to Go Pro
Having read through some of the posts written by Jason Parker, I can say that ProIMer.com definitely has some information for people interested in Internet marketing. At the same time, some of this content isn’t very original and the remarkably bland site layout does little to motivate me to stick around.
If Jason invests in a better site design, reworks the blog post style into something more easily approachable, and gives us a better reason to believe he is indeed a guru in the field, he has the potential of taking this blog from the minors to the majors in no time. And you know what they say about potential. Mr. Parker just needs to reach out and see what he can do.
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