Replicating Natural Link Building Processes?

Getting traffic to your blog can be quite the challenge. No matter how skilled you think you are in search engine optimization, a big part of the equation is getting quality backlinks. You can try getting backlinks by commenting on other blogs, participating in relevant forums, and asking other webmasters for reciprocal links, but these strategies can take up a lot of time and may not necessarily provide the results that you want.

The subject of this review should be right up the alley of many John Chow dot Com readers, because Viper Linking is all about generating thousands of one-way links. Google likes that, right?

Viper Linking for Thousands of Backlinks

As soon as you arrive on the homepage for Viper Linking, you are immediately hit with the bold statement that it can offer over 3000 quality one-way links. That’s a pretty big claim, how exactly does Viper Linking work in the first place?

My initial guess was that Viper Linking would submit your link to a series of web directories. That’s not exactly true. My other guess was that Viper Linking worked in much the same way as something like IZEA (formerly PayPerPost), where they would get bloggers to link to you for a price. That’s not really true either.

Instead, you submit a custom written article to Viper Linking and it will publish it on over 500 blogs instantly. The article can include whatever backlinks that you’d like. Viper Linking say that these blogs are indexed in Google and they have PageRank. In fact, some of these blogs are said to be a PR6.

In effect, you are spamming the Internet with your article. Wouldn’t this run into duplicate content issues with Google and other search engines? This is the fundamental challenge that I foresee with this model.

Registration and Submission

The good news is that it is free to register with Viper Linking. Simply hit the Register link along the sidebar and you are taken to a short registration form.

After verifying your email address, you are granted access to the administration area. From there, you can submit your article to Viper Linking through the simple one-page dashboard. If you need help, this page also has a video tutorial, but it’s pretty straightforward.

In the first area, you can select the relevant category for your article or target website. For example, if I wanted to buy links for my fighting games blog, I wold select Entertainment. By selecting the right category, you can presumably get more targeted backlinks from blogs in that niche. Other categories include Education, Finance, and Travel. After that, you have a Content Meta area where you can input the title, keywords, and a brief description.

Further down the page is where you can compose your custom backlinked article. It is a WYSIWYG editor with a word processor-like interface. This means that there are buttons in place for bold, italic, bullet points, and even emoticons. This will work for most users, but I would have preferred an option for raw HTML input as well. It’s unclear whether you can use raw HTML in this text input field.

After that, you submit the content and proceed to the payment page. From what I can gather, Viper Linking operates exclusively with PayPal.

Additional Webmaster Tools

Beyond the main backlink-generating service, Viper Linking also offers three free web tools. The one pictured below is for Google PageRank. There is also one to check for link popularity and one for search engine position.

Strangely, these tools automatically prefix any provided domain with a www. This may be fine for many sites, but what if you wanted to check the PageRank of a subdomain? What results is the PageRank of a subdomain that doesn’t exist. For example, when I check (the URL to my blog), it checked

The Price of Generating Backlinks

While the system and user interface for Viper Linking are reasonably easy to understand and navigate, I’m not exactly sure if the backlink service is really worth it. After all, you have to provide your own custom article and then it gets published verbatim on a series of (what appear to be) splogs. The duplicate content thing with Google has to kick in, doesn’t it?

In any case, the standard price for Viper Linking for each article submitted is $39. This includes distribution of your article to over 500 blogs instantly and then another 500 blogs over the course of the next 90 days. Note that this price only includes 3000 characters, including line breaks, spaces, keywords, meta info, and the title. Every character over this limit is an additional 5 cents. You are also limited to three links within your article. Additional links are charged at $5 each.


57 thoughts on “Replicating Natural Link Building Processes?”

  1. I'm Doomed says:


    They should be paying you for this kind of service. As you’ve stated, Michael, the duplicate content is going to catch up to you, maybe not initially but eventually, so whatever backlinks they claim to be giving you are going to be negated by Google eventually.

    I imagine the ‘blogs’ they’re publishing these articles on are covered in ads, so they’ll be making that income too, but they want YOU to pay THEM for the ‘privilege’ of putting your content on a splog. You’ll be paying for something that’s going to be worthless.

    Listen, Viper Linking, offer the service for free. Then your service may be of interest to others that are wanting to create some initial back links for their own splogs.

    1. This service sounds like a pretty terrible waste of money. Send me your articles to my established blog for backlinks. And pay me $39 – that’s a great business model for them, but its bad for their customers.

      When would people realize that getting traffic requires a lot of hard work and that there are not shortcuts to success?

      1. Tushar Dhoot says:

        A lot of MMO blogs are going to be going down the drain when people finally realize that.

        1. You are totally right Tushar, and some of these MMO blogs have all ready been hit for giving away their shady websites that have been deindexed, why risk it? Most of these tactics will get you no where, there is only one way to get the SEO results and traffic you want and that is with hard work.

    2. Tushar Dhoot says:

      I doubt anyone but the google bot actually reads these splogs. They’re just an eternal never ending abyss of crap marketing.

      1. I agree with you total crap ..unless you check the blogs..

    3. Even if its free its manot be a good idea without seeing the blogs….lots or crappy blogs around that will get your PR down

  2. Sorry but i’ll be giving that one a miss. It just seems to good to be true and I had enough of all of the get rich quick/get a thousand links rubbish thats out there. If it sounds to good to be true it usually is right guys. Hard work is what gets you places!

    I’ll follow your link and have a look John but I’m pretty sure its gunna be a no. Thanks for the post though Anybody with me or am I being a bit harsh??

    1. Sorry I mean thanks Michael. Whoops force of habbit

  3. Danny Cooper says:

    Sounds like you will achieve nothing more than the same as mass article directory submitting, price isn’t too bad though.

  4. Allan says:

    I’m gonna try it with keyword AmateurMatch for our site I’ll let you know how it does.

    1. Ashley says:

      I’d be curious to hear what your results are. It’s only $39 bucks.

  5. macewan says:

    Any little bit helps in getting the word out. We may be polar opposites in politics, but I still listen to earnings advice.

  6. The duplicate content penalty with google would catch up to you in no time I believe.

    1. Dup content is never going to hurt you unless you have that content on your site. Nonetheless though, this is still pure junk marketing.

  7. Tushar Dhoot says:

    Good Review Michael. It comes as breath of fresh air in the midst of your past questionable reviews.

  8. Jon says:

    I agree, this would be a great service IF it was free but it also needs a word generator so the same identical article isn’t spit-out across 500 blogs.

    Jon – Create Unique Memories

  9. I’m gonna have to agree with everyone else here when I say, don’t do this. submitting the same article to, eventually, a 1000 different blogs. I’d say that’s definitely content spam, and if hundreds of people are doing this to the same blogs, they are probably already starting to get banned by the search engines.

  10. Joe says:

    Notice the number of times Michael has ‘viper linking’ hot linked, this is another infomercial style entry to go alongside the sleeping pills, I thought John would be able to afford to pass on these 🙁

    1. I’ll second those thoughts. Did Viper write this article? It almost looks like it with the flood of links and keywords.

    2. Michael Kwan says:

      This is a paid review and as part of the review, I provide screenshots and hotlink to the advertiser’s site.

      1. Yeah, I thought that was pretty obvious. Apparently not.

  11. Joe says:

    Sorry I meant to add a ? after ‘pills’ in comment above.

  12. judge says:

    For a site like this selling services like this, you would atleast expect them to have some page rank.
    If they can’t do it for themselves, can you really expect them to do if for their customers?
    Another wast of time review for me.
    John I know you like to be known as the evil one, but do morals ever come into what you promote? or is it just that the sucker willing to pay for advertising space is just as foolish as the sucker willing to sign up to these type of offers because you posted about them?

  13. I really don’t get the Google duplicate content issue. If this is such a bad thing how come press releases are such a good idea. Also with the blogs in this network being full of duplicate content and they still have page rank, how does it work?

    The price doesn’t seem to bad to me either, I asked a member over at DP how much it owuld be for me to add my article to his blog and he was going to charge $20, even if I wrote the article.

  14. Article marketing with established directories will get you better ranking on PR, however I am not against this service….Thanks John

  15. hope google dont see all these blogs 😉

    1. I always thought google was against link farming..

  16. This isn’t for me. I’d rather do it the organic way which has never failed me.

  17. Vladan says:

    This could be working, but If google sees it, they can take action and just ignore those blogs and ….. you are in a deep s…

    I prefer go the natural way… -)


  18. Kok Choon says:

    Guys, this service is similiar to other services listed here:

    The services above allowed spin articles and all will let you schedule the post and build backlink naturally!

    This method proves to work, but newbie can f*** up easily…

    The traffic comes from each blog they distributed, and the back link will give you good page rank!

  19. Yes this service is quite similar to Article Marketing Automation, 1WayLinks by Jonathan Leger and a lot more. Listen if you have only one blog, then by all means go ahead and do it the natural way. But if you’re running several sites or blogs it’s services like this that can give you the edge. It should never be the ONLY method you’re using, just one of the many methods to promote your blog..

    1. I like your idea about it you have one blog. I really like the idea but it seems that if you try short cuts then surely it may just be a short cut to disaster. I really don’t like the pay and see method of this. It would be nice that if they had that much confidence in their product that they would let you submit one article for free. Also, these 500 blogs…does google cashe those sites often? And, also how long should it take to see some results. So I submit ten articles, pay 390.00 and hope for the best.
      It seems that 390.00 could be spent better. Even if it did work, then at most you are going to have an increase in google at least 2 keywords/phrases and your URL. since you can only have 3 links per article. So maybe if you had 10 articles and then have 30 keywords/pharase links you may be more traffic. But what would you gain. If you want to sell advert then you have to have people coming by and show for it on analytics and subscribers.
      Last I checked Chow’s PR was about a 3 or so. Well, If you have the capital to do experiements then have at it b/c you just never know.

    2. Why not just do it the organic way?

  20. MacNessa says:

    Hmm, I’m not sure that it’s a good idea. I reckon it takes some old fashioned hard work, coupled with some new, modern smart work to get your blog going properly and legitimately. Must admit though, pretty good concept, but not one I’m going to take advantage of. I like the idea of being successful for a good reason, not because I paid someone for it.

  21. Josten says:

    i will look into this even though it seems as if pinging is the same thing

  22. izzat says:

    im understand a bit, how this “thing” gonna help, it gonna create such ‘fame’ to our blog, with “our” article been post in 500 blog.. that huge. but the article should be so much quality or it ended up just a waste of money. but one thing is.. what happen when people read same post in different blog.. the gonna sick and tired.. dont they? but i think it good way to publicize blog.

  23. Don’t think this is a good idea. Just checked the sample blogs on the page and thinks it’s rather a waste of time and money. Looked at the Alexa ranking and PR of randomly selected 10 – 12 blogs and none of it worth the time for a backlink.

    And worse, all registered under one owner and hosted on the same server too. You know what I mean don’t you?

  24. Debo Hobo says:

    Not worth the time or expense.

  25. Not needed. I say that paying for these type of services is a waste.

  26. Sounds like you’re paying $40 for one link on a splog after Google picks out all the duplicates – WASTE

  27. sexy Boris says:

    I think submitting your article to the top 5 article directories is enough for back link juice. And its free.

    Don’t submit to this splog directory service!

  28. BilB says:

    I hate to be negative, but this seems kind of sketchy. The duplicate content factor would be a huge concern for me.

  29. SEO Genius says:

    I am not sure I like this kind of angle with building backlinks I d rather do it slowly but honestly. To ensure I don’t annoy Google.

    This is something I won’t be giving a try.

  30. Here is a few facts:

    – Looking at the many blogs, they have no ads unlike free article directories. So making it free is not an option for them unless they add ads.
    – Don’t expect traffic from that network
    – Duplicate Content only enter in context if you want the page to have PR
    – Even if they deindex the sample blogs, you still have 400 blogs.
    – Once the post is in in the back page, you won’t have PR anyway


    – a link is a link is a link and it’s anchored keywords you are getting not traffic. Yes, they have low juice.

    If you want PR on your post, you could add links to them. It’s indirect juicing.

  31. LinkXL says:

    This may be a great service for article sites and to get relevant content with links – linking back to your site. However for those of you that want safe links with no footprint I encourage you to try out See our advertisement on John’s site in the content of the article.

    If there are any of you that are interested in please email me and I’ll make sure to answer all your questions and provide a discount coupon for getting started.

  32. landnet says:

    It seems to me that the blog model of marketing is no different than submitting your links to directories. These models always work for awhile and then you get penalized for overuse by everyone trying to accomplish the same thing.

    There will always be some new fad like blogging, but the best way to get traffic is still to use the right meta tags and key phrases on your home page.

  33. This sounds like a system that is too good to be true. But then again, almost all of them do. I am signing up for this and giving it a try. How can you beat free? Thanks for the info and the links!

  34. Maria Palma says:

    Yes, you’re treading on very sticky ground trying to run this type of campaign to get backlinks to your website. In the end, is it really worth it?

    People want fast and easy – But why not just build backlinks the right way and save you some headache? I know I’d hate to have my website or blog blacklisted in Google.

  35. I just took a look at their list of 100 blog and they all look like splogs with a lot of the same articles on different blogs. Plus it looks like they’ve been banned from Adsense since none of their ads are showing. I think I’ll pass.

  36. I don’t really see what the difference between this service and a dozen guys on DP? At least with dp you can see feedback.

  37. Blograzy says:

    To top all these, the viperlinking website itself has a pagerank of 0!! How can this be true? its all bullshit! dont believe in these.

  38. Keral Patel says:

    As far as duplicate article posting is concerned I have recently told atleast 100 people that it is not an issue and you cannot even control it.

    EX: if you post your article with author resource box on ezinearticles and what if 100 bloggers do decide to take that article with author resource box intact?

  39. Ben Pei says:

    Sounds like quite a good deal but haven’t had good impression this kinda service..

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