Generation Social is a film about how our inherent social nature drives cultural change and some of the people who drive that change. From culture to social networks to education to business, everything is in flux. By profiling those at the forefront of this movement, we will explore these very different fields, giving the viewer a perspective of the broadly diverse community that makes up the social internet. We hope, with your support, to continue telling the stories of our changing world.
This journey will take us from Emily Carr University’s new Social + Interactive Media Centre to SXSW, one of the biggest interactive conferences in the world with startup HootSuite and finally into the home office of a Dot Com Millionaire to explore the secrets to his success. One thing rings true throughout these stories: this new medium is about people the people that matter to them. That’s you!
Director Andrew Lavigne’s last film With Glowing Hearts told the stories of social media, social change and social justice in and around the 2010 Winter Olympic Games The idea for Generation Social began as director Andrew Lavigne toured his last film, “With Glowing Hearts…the #van 2010 Social Media Story“. Possibly the only film title to date with a hashtag in it.
He kept getting asked if he was going to go to the London Olympics to continue the Social Media story and its impact on our lives. The more he thought about it the more he realized there was a bigger story to tell right in his own backyard.
Something is happening around the world. Technology is revolutionizing the way people do everything. This film captures that evolution.
The social generation is figuring out how to build and use social media tools to impact and create a new world. Social media has become big business but it’s an even bigger story as shown by the recent Facebook IPO. This is the new frontier and it’s time to introduce those that are leading it. This is today’s change-makers in action. Climb aboard the HootBus at SXSW and follow HootSuite on their meteoric rise. Make some cold hard cash blogging with a Dot Com Mogul and connect with university students as they build social media tools that continue to transform the world we live in.
Generation Social: A Documentary Film will air on CBC Television on August 18. Check your local listing for show times. For those not living in Canada, or don’t have access to the CBC, you can reserve a copy of the film with a $15 pledge at Kickstarter.
Because Generation Social is a Kickstart project, you can get additional perks if you pledge more than $15. For example, pledge $50 or more, and you’ll be listed in the film credits as a producer. Pledge $100 or more, and you’ll be invited to the Wrap Party. Andrew and his team put a lot of work into this film so any support you show them will be greatly appreciated.