Results of Leveraging The Power of Networking

This post was guest blogged by Ian Fernando.

The Power of Networking

There was once an online reality show where it brought in a bunch of strangers into a small room and allowed them to battle to the death. Well those days are gone now and did anyone learn anything from such torment? Have anyone remembered the contestants? Did they talk to each other after such show?

The prior statement is geared towards people who meet strangers. Do they use them to their advantage later on or do they ignore them once they meet. Do they just hi and bye to one another or do they network later on? Networking is a very powerful aspect that not many use to their advantage.

I personally try to network with everyone and try to use them to my advantage, it is called leverage. Leveraging someone else’s knowledge with your is very powerful. Better yet if you are new, leverage their knowledge to your advantage and learn.

Leveraging The Power of The Network

More recently I have partnered up with Jani G, which I met through an internet reality show. We have been keeping in contact with each other but really never worked together. I have posted several things about twitter in the past and Jani actually mentioned to me about creating a Twitter Power book. I thought to myself why? Twitter is so easy to use.

I figured from a marketing standpoint that twitter marketing is self explanatory. Jani explained to me about several people using twitter for marketing but in a spammy useless way. I personally love twitter and really hate spam retweets.

When Jani brought this idea up, I was already creating a twitter tutorial for users on how to make money from twitter. But Jani gave and provided a bigger picture to me and it all made sense.

Jani has made a lot of successful products in the past. While we were at an internet reality show he showed us his products and his products definitely differentiate himself from the others out there. So with his success and mine, I decided to take up on his idea. We collaborated for bit and definitely had snags prior to our product launch.

But we manage to handle it and definitely build a huge list and followers in promoting our new Twitter Traffic Exposed ebook and video tutorials. With his knowledge on pre-selling and product launching we managed to have a huge success on launch. I myself have launched products in the past but Twitter Traffic Exposed was one of my most successful launches.

The reason for this is because I personally leverage Jani’s expertise in product launching. He provided a lot of insights to promotion and I definitely learned a lot from his promotion skills. Such networking is important because you learn and become successful.

After the internet reality show, I did not ignore anyone from the show. I kept in touch with everyone in hopes to try to leverage them later on. I do not just go to conferences to talk and just network, but I network! I talk to many people and try to see if they can benefit me in a way, remember everyone knows something you do not know.

It’s Not What You Know But WHO You Know

This applies to the online world as well. So I always try to find someone that can benefit me. Once a relationship is establish then you can easily discuss topics you wouldn’t think you would discuss about in the past.

When I partnered up with Jani in creating Twitter Traffic Exposed, we did a lot of things differently, especially ways how I promote or create a sales page. So it was definitely a learning curve but in a good way. Also, we pushed each other to do more than what is needed. Sometimes I get lazy at times and skip out on a task but Jani is there to remind me. I also seem to have ADD since every time I think of a new idea I get off topic, but Jani reminds me if I completed the tasks we discussed about. I of course do the same to him when he is slacking.

Results of Leveraging The Power of Networking

What is the result of our partnership and leveraging each other’s marketing skills? Well it resulted in a successful product launch! Below is a screen shot of my Thunderbird inbox from the sales of Twitter Traffic Exposed.

The power of Twitter to make money

As you can see almost every five minutes there is a sale happening. It isn’t a million dollar product launch like John Reese would have made it but it produced immediate cash flow. After launch I literally watched the tracking and watched my inbox just flood with notifications. I provided feedback to Jani and he too was watching the results come in and come out.

The power of networking will result into a huge return if you know how to network the right way. Jani and I were talking back and forth and it was not till recently we decided to partner up and create a powerful tutorial and video system to others. I did not just ask Jani nor did him; we kept a relationship and talked online. This built an immediate trust between us and gave us the ability to use the power of online marketing to make a huge profit.

With our minds combined we were able to have a successful product launch for Twitter Traffic Exposed than most. Together we gathered a bunch of new affiliates and we built a big list together which we can benefit later on. The moral of this post is to not just network but leverage and create a meaningful relationship with everyone you meet. You do not know when that person will come in handy or if they will come in handy to you!

41 thoughts on “Results of Leveraging The Power of Networking”

  1. C. Flowers says:

    I haven’t been using the various networking techniques to their full potential, and have been working on getting better at it. It’s not something that comes naturally to me and I look to others more experienced in this area (like you, John and Yaro) for advice. I might have to give Twitter Traffic Exposed a look-see. Damn it John, you’re going to have me broke from buying all these wonderful resources! ;D

    1. SEO Tips says:

      I enjoy networking however I think it is very time consuming for any IMer especially when there are so many other things you can be doing. You just need to analyse what is the best technique to use, a sort of cost benefit analysis for your time.

      1. Jake Stone says:

        I can assure you that IM will only get you so far in networking. Given the light-hearted nature of the communication in these platforms, you do get lot of contacts, however it is up to you to do the heavy lifting and make something out of them.

        I’d say that there is the great danger in IM that it clutters one’s day with trivial interruptions and severely hinders actual work. Hence, you turn from proactive person into reactive person.

        Against this background it might be wise to buy this product to find out how to get the best of IM-style communication and networking. Benefit analysis… yes.

      2. Kendall says:

        True. In the way of a cost-benefit analysis, it can be done. For anyone who is obsessed with their site’s analytics, you can check up on the amount of Twitter traffic coming to your site. After all, marketing is useless unless you have a metric system in place for measuring the results of your campaigns.

    2. Ian Fernando says:

      > flowers

      got any questions go a head and ask me or jani about the product

      1. Congrats on making some big money, Ian 🙂


  2. Interesting stuff…

  3. Great post, Ian. Networking is extremely important. I do celebrity interviews & networking with publicists & the like has helped tremendously.

    1. Ian Fernando says:

      yea it is definitely an asset to have. since everyone is smarter than you in one way or another

  4. Hendry Lee says:

    While I realize the value of networking, I haven’t really tapped into its fullest potential.

    Certainly joint project is just one way it may end up. Networking with people will different background often leads to many interesting things in the future.

    This is something I could always learn from others. I’m looking forward for more articles around this topic.

  5. SEO Tips says:

    Congratulations on a succesfull product launch. Networking definitly does open up new choices for IMers however it is sometimes hard to find the right people to network with. However with growing visibilty it will become easier and easier to network.

    Good article a little to much promotion however still good.

  6. mlchelsea says:

    It’s easy to get caught up in the buzz of trade shows and events and then return to the daily grind and let those contacts fall by the wayside. It really comes down to making the most of your time while at events to network with people whom you can truly build a valuable relationship with. Stay organized and follow up with the contacts you meet quickly after and remain persistent. It definitely pays off as in the example you mentioned!

    1. Jake Stone says:

      Being in sales I’ve always hated the term follow-up. What kind of sales is it that you follow someone? I’d call police if I notice someone following me. To really grasp the core of this common phrase is to think it as a thing to do only if you have something extra to provide more information, ideas, money, time etc.

      The very lamest form of following up is when perky voice greets me and introduces itself, then states the situation we met and what we talked yadayadayada, then comes the mention I just called to follow up.

      Those people just don’t have a clue. You contact to offer more value not because you have to follow-up. Now that I think of it… I should probably write a post about this.

  7. Networking is good, but putting all your effort in it is useless. You never know will you meet the right people or not. The long arm of coincidence works here I think. You just have to benefit from what this coincidence brings you and don’t miss the right people and right opportunities.

    1. I don’t think that putting all your effort in it is useless. It can really help in the long run.

  8. Congrats on a a successful product!

  9. Melissa says:

    First of all–congrats on the successful launch. I didn’t know there was so much to learn about Twitter until I read Joel Comm’s “Twitter Power” book.

    In terms of networking, when I meet someone, I always think how I can help them, not how they can benefit me. I believe (and know) if you go out of your way to help someone first, then somewhere down the road, the good will come back to you.

    1. Ian Fernando says:

      melissa thanks!

      I actually bought the book too day before launch – lol

  10. Shreemani says:

    I’ve never tried online networking for my marketing purposes.

    But what i hear is that now a days people have opted for online marketing as well to grow businesses. They are also marketing in social networking sites like facebook and hi5. I’ve also hear other sites too which I don’t remember currently.

    I strongly believe in working your own stuff rather than with anyone else.

    1. Is hi5 even all that popular anymore?

  11. Excellent article!!!

  12. The only networking I do is through blog commenting. That allows me to interact with my readers, other blog owners and their readers. It can be a very powerful thing to meet and talk to people you do not know and learn from each other.

    Peter Lee

    1. You don’t go to events to network with people?

  13. Ruben Ricart says:

    Great article Ian! Glad to see your post has been published here – I live by the motto never burn your bridges and your article is a clear example of how keeping a great connection with someone and keeping in contact can help catapult your business and online brand….Congrats on the product launch.

  14. Ian and John,

    That is a great demonstration of the power of networking. I have been looking for a mentor / co-investor to get my AM business launched.

    No room on credit cards and family cannot assist.

    Those of us who are new to AM need a micro-loan company (like does in Africa etc), to launch new affiliates when they are starting out. (like me!).

    Thanks Ian for the story, and a big thanks to John Chow for permitting your guest post.


    Nicholas Chase

  15. Pheak Tol says:

    great story ian,

    being able to network and then leverage the potential power of the amount of knowledge made available plays an important part of becoming successful.

    develop and build what you’ve learned from each other and you’ll be able to meet and surpass your goals.

    1. Ian Fernando says:

      thanks – surpassing goals is always the key – I mean if you fail at working together then something is definitly wrong

  16. Paul B says:

    It’s the “Who You Know” bit that sticks with me the most. 1 friend in the right place can be the difference between a succesful product or a total failure.

  17. Excellent post! Networking is one of the most powerful things any internet marketer (or anyone in business, for that matter) can do to build sales.

    Impressive results from Twitter Traffic Exposed, BTW.

    1. Jake Stone says:

      One crucial thing about networking, which is often neglected is the time frame. Many a time it has taken years to build the trust to enable new accounts to flourish.

      In internet the product values are relatively low and barriers to market also minimal. It is faster to build relationships in this landscape, but when one wants to reach high enough it again becomes a time and trust game.

  18. Ian is a very good writer. Good article Ian 🙂

  19. Twitter and the social explosion is evolving faster then we can keep up with.

    1. Jake Stone says:

      Yeah, better take few steps back and cover you eyes and ears, it’s gonna blow…

    2. I’m keeping up just fine, lol. Twitter has worked great to my advantage.

  20. This rings true of anything in business really…whether job hunting, Internet Marketing, Offline sales, etc., it’s all about networking. If you can’t or don’t want to form strategic relationships, you’ll be missing out on a heck of a lot of opportunities.

  21. game-girl says:

    I share the previous idea of building strategic relationships as a foundation of any business.

  22. Erica says:

    If done correctly, Twitter, Facebook and all of the other social networking sites can be very beneficial to online marketing.

  23. Jani G says:

    Hey guys its Jani G here,

    thanks for the comments so far on Ians post.

    from this post i have to say that yes, working with ian, me and him definitely brought different areas of expertise to the table, which made it great to work together and have a successful product launch.

    any more questions, me andIan are here to answer

    Jani G

  24. I’m learning a lot…..

  25. Hi Ian, You are so right about networking, doing so make easier to people to trust you and any of your recommendations.

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