Revamp Your Complete Facebook Strategy

Facebook advertising can get pretty tough if you don’t know what metrics to focus on. Each year, Facebook adds more users to their existing number and this means you’ll have so many more people to engage through your page and/or ad campaign. Testing and tweaking is truly the way to go to improve your success on Facebook and I recommend to everyone to keep trying different things to find out what provides the best results. With so much research and data available online, I’m always finding cool new ways to attract a larger audience through my Facebook campaigns and pages. I’ve learned what metrics to pay close attention to which NOT only provides increased engagement, but also a higher ROI.

When posting to Facebook, you might want to consider the following…

Focus on Big Name Companies

Everyone is using Facebook and this means even the Fortune 500 companies. These companies tend to have a larger marketing budget and have experts in charge of their marketing campaigns. I like to find popular companies in my niche and pay close attention to what they’re doing because they’ve tested everything out. I’ve noticed this can be broken down into the following:

Openness – Big name companies have succeeded because they have shown followers what goes on inside the company. Full disclosure has been proven build trust with their audience.

Access – Provide users with a way to interact and speak with you about issues. This means giving them access to your community and to “you” so they can get solutions when they need them.

Positivity – A company that provides positivity to their audience will succeed because it draws people into your page. Positivity has also allowed for people to express their opinion openly, which allows you to find creative ways to improve your business.

The Right Timing

I can’t stress how important it is to make sure you post during the right times. I suggest always running a campaign or simply “share” at all times when first starting out. It’s important to collect data so you can tweak going forward. Some companies have found success when posting at non-peak times because others are stagnant, providing users with little choice during those times. However, the only way to find out is by posting at different times and tracking the results going forward. Here’s what matters in the end…

  • Find what times give you highest engagement
  • Find what times provide the highest ROI
  • Try all times and track always

Share Original Content + Photos

We all know how original high quality content is important in ensuring loyalty from users but it’s time to shake things up by being different. Big companies have found that sharing photos of the companies and employees is a great way to build loyalty. Why? It shows there is a real person behind the company and people can relate better to others than simple content. If you’re a single blogger then it might help to share photos of you and your family.

If you scroll through JohnChow.com, you’ll see several pictures of John Chow with his family travelling, eating, etc. This just adds value to his blog because people can relate to a human more than just the text.

Always Ask Questions

I’ve seen many people post content, but very little will ask their followers questions. Have you ever thought using such an approach will create a level of respect with your audience? Asking your followers questions will show them you care about their opinion and are continually looking to improve your blog. A simple question after “sharing” your content can go a very long way, which is way many top bloggers have a comment box towards the bottom of their content. However, your approach on Facebook should be a bit different because instead of just sharing, you should post a question with your content. This will start a debate on your wall and it’s a great way to pull topic ideas at the same time.

For optimal success, try out each strategy and tweak your campaign accordingly. Timing is a big part of this strategy because you don’t want to post during times when people in your niche are NOT engaging on Facebook.

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7 thoughts on “Revamp Your Complete Facebook Strategy”

  1. Great post Rizvan. I have found out that including photos in my Facebook post/content tend to reach a more wider audience than without it.

    And buffer has been an immense help to help schedule post at the right time my audience will likely be online to engage.

    Great read.

  2. Hi Rizvan,

    Hands down, asking questions and posting images boosts engagement like few other practices on the platform. Toss in a few Live broadcasts too. These get some pop for me as Facebook gives them preference over text only updates.

    By adding a question to your Facebook Page or profile here and there, you raise engagement. This is a signal to keep that post in the main feed, so your other friends can see it, Like it, comment on it and keep the engagement flames fanned under the post. It is a simple formula really; ask a question and share a helpful answer to each person who responds, to keep adding value and to inspire more comments and Likes and Loves. Facebook digs engagement because the meaning of social media is…..”social” media, right?

    Images are eye candy. Posting an image is one thing. Helps get pop on the platform. But if you want to move things up 5 to 10 notches, writing an in-depth lead in dressing up the image seems to be the way to go. If I share a travel photo with a line or 2 I may get engagement and some comments. If I share the same photo with a 2-3 paragraph, in-depth lead in, everything changes big-time in the comments and Likes and even Shares department.

    Folks on Facebook and the platform itself craves context. An image without any dressing up is not too big on context, but an image with an in-depth story attached to it screams of context, painting a more vivid image in the eyes of your friends and keeping the engagement train going.

    How I do it (when I am not feeling lazy LOL): I post a travel image from one of my trips. Then I add a story, fleshing out where we were, what we were doing, a historic or geographical fact or 2, and I take 5-10 minutes to run with the photo description. Really works marvels, this approach does, because by painting a more detailed picture – about the picture – with your words, you connect with Facebook friends more deeply and that post will pop up in main streams, increasing your exposure.

    Facebook goaded us to up our games. No need to try to hack it; just be mindful. Be helpful. Use the platform to help folks, to engage folks and to share entertaining updates, to inspire. This is the best way to charge your FB marketing strategy unless you choose to go the paid route.

    I’d add that doing Live Broadcasts is an easy way to pop up in the main stream/feed. I create 1 Live Broadcast on Facebook daily. Friends who get notifications hop on the broadcast quickly, and I engage my buddies, chatting them up through the video. I also see new folks joining the broadcasts both when I go live at different times and when I create longer broadcasts, exposing myself and my blog, and brand, to new friends.

    Smart tips buddy.

    Thanks for sharing.

    Ryan

  3. This is unique information about Facebook advertiser users. I am always finding cool new ways.

  4. Hi Rizwan,

    This is unique information about Facebook advertisers users. I will be starting a business page on Facebook; the tips suggested by you will be very helpful for my page.

    Regards
    Apple Boilers

  5. DeVaughn says:

    This is a good post. I love Facebook and all the people you can advertise to. The analytics part is kind of intimidating to me.

  6. Eric Ben says:

    nowadays facebook plays a big role in our life, marketing, and many things. so facebook advertisement is important.
    thanks for sharing this

  7. sameer says:

    impressive facebook Strategy guide.

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