ReviewMe Offers Advertorials
written by John Chow
Logging into my ReviewMe account today, I noticed they’ve started offering advertorials as well as sponsored reviews. An advertorial is the same as a review except the advertiser writes the content. According to ReviewMe, advertorials have the following advantages for advertisers:
- You can browse our marketplace of top blogs and choose the blogs to run your message which you remain in full control over.
- Advertorials also feature full impression and click tracking so you can measure your return on investment.
- Advertorials are a great way to generate buzz and traffic while controlling the message and measuring your results!
You can see an example of an advertorial running on the Text Link Ads blog. It is best to create your advertorials first and then browse the ReviewMe marketplace of advertorials to find the Blogs you would like to publish your ReviewMe Advertorials. The price to place an advertorial is the same as the price for a sponsored review.
From the blogger’s point of view, this has positive and negative points. On the positive side, you don’t have to do any work or research to do the review since everything is written up for you. On the negative side, you have no control over the message. Like all standard ReviewMe reviews, the publisher has the option to accept or reject the advertorial.
So now the question, would you accept advertorials on your blog?
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(7 votes, average: 2.57 out of 5)
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No, I rather do the review myself if I get one order
But my blog is talking about make money online so whatever can make money it would be worth to try.
I would not accept advertorials on my blog. I don’t think it would be fair to the readers.
HELL. NO.
hmm, will take a look at it first
It would definitely defeat the purpose of the review if you adapt the words of the advertiser. It’s OK to quote some of them, but a review is essentially written in the reviewer’s voice.
I think they are using advertorials as a new tool rather than trying to replace the existing service.
Advertorials are used widely in print media and they are written by the advertiser rather than the publisher.
If there’s any review going on my sites, it’s going to be done by me or a friend whose objectivity I trust. I don’t want a company plugging their product on my site under the guise of it being a review.
I agree Jarle. People read a blog for the information it contains. On a blog that teaches you to make money online, I think there should only be reviews of sites that will help me do that.
Will they still require lots of pageviews, vists, etc? I’m still working up to their standards.
BTW, thanks for the help with Kontera - I’m running thru your eBook doing what I can as soon as posible.
pam
p.s. how is everyone getting their pic with their comment?
To get your pic with your comment you need to join mybloglog.
You should join it, the personal pics look a lot cooler than the black outlines
No kidding. Makes it more personal too.
U also will get some traffic if u join mybloglog
Yes I will Accept advertorials on
http://www.blogadollar.com and I hope that
I will be able to submit one here on
johnchow dot com soon. Hey john! I’m
a regular reader and I’ve seen your
price increase and increase ’til this
$400. It would be cool if you lowered
it again so we all could order a review
advert here. Choosing between reviews
or advertorials? mmmm …
For the kind of blogs like mine
http://www.blogadollar.com I would go for
an advertorial. Definitely…
To Be tested though.
The price increase came because of the increase in traffic and page rank. If you want a review, you’re going to have to pay the $400 just like everyone else, lowering it wouldn’t be fair to those who have already paid the $400 price tag. Not to mention that a lot of blogs at John’s level are probably charging more than $400 so this is already considered a bargain to many.
You might want to consider paying the $400 now rather than wait till it jumps to say $600 then kicking yourself for not doing the review sooner.
I have to echo what Steven said, $400 is a bargain when you look at the prices of competitors. There are other blogs with less traffic and less reach who are charging a few hundred dollars more.
Regardless, you cant blame any blogger/website for increasing the price of advertising when traffic goes up. Thats just supply and demand.
True that. It is the reviewer’s prerogative to charge how much they want.
Can anyone plug their own blog more than this one? I’d like to see you try…
I would still give the better bloggers the opportunity to review the blog themselves, especially if the price was the same.
I guess if you’re really after advertising alone, the advertorials would be perfect. But if you’re in it for genuine feedback as well (and sound less repetitive in cases of multiple reviewme orders), then personalized reviews are ideal.
true, but if im gonna cough up 400$ for a john chow, id rather he wrote it then me
I wrote about this topic as well
ReviewMe Now Offering Advertorials
Thanks
sarcastic one arent we?
Good post
I would do it. I would think of it like any advertisement but with more information for the readers. They won’t have to go to another site if they don’t want to. If they do, it’s because they like the product/service. Of course, I will add a category for it.
I don’t think anyone would read a blog full of those but once a week, it would not hurt.
I do free reviews of other services that I was not paid for. With some, I even paid from my own pocket. So, this time I will be paid to test this marketing ideal. Plus, I can accept or not the offer if I think it would be useful to my blog.
So advertisers, make me an advertorial that I would like!
P.S.
I’m on both side of this(advertiser/publisher). See my reviews if your want to know more.
I think as long as you can see the advertorial text before accepting I would use them. It is basically an advertised post - how is that different from an adsense unit or a banner ad as long as it is clearly labeled?
Nooo, I would probably not want that.
Yeah, you really have to keep your blog’s objectives and overall image in mind if and when you decide to take on these advertorials.
Absolutely. Of course this is provided that I am able to see the copy of the ad first and approve it. I would also like to be able to fully disclose that it is an advertorial out of fairness to the reader.
Takes the point out of review ME to be honest..
The question for me is, what advertisers are going to use advertorials? They would basically be the same as press releases, something which companies can already release and broadcast for free. And since most reputable bloggers are going to shy away from publishing them (as evidenced by these comments), advertisers are going to have a hard time finding a well-respected, quality site to place their advertorials on - it’s the ol’ ReviewMe/SponsoredReviews vs PayPerPost divide again. If a company is confident that they truly have a good product and want the world to know, I think they could get a better result from an unbiased review on a large, well-respected site than a press release on an untrusted and forgettable splog.
Wow. That seems like a great feature for both bloggers and advertisers. It’s like hiring a ghost writer, but getting paid for it
Now I know what to do the next time I take a vacation.
Thanks for the heads up.
Best Wishes,
One Man
One Man. One Year. $100,000 online. How’s he doing it?
http://www.oneyeargoal.com
I’d stick to writing my own reviews. If I want other user-generated content, I’d invite a guest-blogger instead.
Yeah. I’m still debating the idea of a guest bloggger - especially on reviews.
As long as the advertorial in question isn’t written like a complete sales pitch, I’d consider publishing one. However, i’d state clearly it was an advertisement
I totally agree with Kevin. You should make sure to clearly label a guest blogger or advertisement.
As long as the message is consistent with the blog, I think advertorials are an acceptable practice similar to a guest blogger. However, I would expect that the blogger has final approval.
I agree; consistency is a very important aspect to consider. The advertorial has to be as personable as your own style of writing; it must blend into your content fine.
Hahaha, excuse me if I smile. All you ‘NO’ guys saying NO take the money away - Get THee Behind Me Satan - I have my principles ! Hahahaha - how many of you wear Nike shoes or Calvin Klein underwear or a neat little ‘look at me’ iPhone or iPod or you name it with a little logo - and you pay through the nose for the privilege of advertising some rich guy’s stuff ! Lol ! You guys crack me up. Please don’t put an advertorial on my site - I’ve never done it before please be gentle ! My blog is too pure, my readers’ brain cells might be irreversibly damaged ! Lol ! Too much.
Are you saying to your readers that you’re more concerned about making a little extra money than giving them great quality information to read?
Idk, I’d like to write to the readers in my own voice. You post something that’s not written like your voice then it screws things up.
It will only distract your readers, I agree. Writing your own review will take a little more time, but at least it stays true to your style and voice.
As long as advertorials are required to prominently provide full disclosure, sure, I’d run them.
They do require disclosure.
I implemented review-me into my site today
[...] time blogger John Chow said: From the blogger’s point of view, this has positive and negative points. On the positive side, [...]
As a lazy blogger, I sort of like this… I can see where you may lose out, and lose your ‘editing’ power, but my site’s about making money, and the faster I can do that, the better.. . That said, I’m sure they will have, or should have where you can at least choose what sponsors to accept or not, and view their advertorial before hand, to make sure the site at least conforms to your site…
I mean adsense ads though fit into the context of your site, easily enough, I’m sure if you post enough content these will too- as your other posts will drown them out…
True enough, it all boils down to your blog’s (and personal) objectives. Clearly, these advertorials should work greatly to your advantage.
So sad until now still haven’ get approve by ReviewMe
There is no way I’d accept one of those. It takes away the one redeeming feature of ReviewMe, honesty. At least normally you can write an honest review, with this it’s just an ad. It would destroy any credibility you might have.
I reckon that I couldn’t accept this sort of thing on any of my sites. The idea of getting payed for an “honest” review appeals to me, but to just chuck an advert like up on my blog does not appeal to me at all.
I don’t think I could use them. While I do tons of sponsored posts, they all carry my voice, tone, structure, etc… I don’t think I’d personally be comfortable with an advertorial.
I have seen blogs where they would fit though. One like John’s where he has multiple authors already. It will fit in better in that type of environment.
It doesn’t really matter though since I’ve never had any offers come from ReviewMe anyways. I don’t see that changing anytime soon
I think writing your own reviews is the way to go.<