Feedburner. It’s a name that should be familiar with most of the bloggers in the audience, because it has always been at the forefront of RSS management and RSS syndication. However, that doesn’t mean that it is necessarily the best solution for everyone out there and the Internet has evolved greatly to provide us with new and more interesting options.
One tool that you might consider adding to your blogging and Internet marketing repertoire is the RSS to Email Tool from the folks at RevResponse, powered by NetLine Corporation. It may look like just another way to take your RSS feed and turn it into an email newsletter, but there’s more to it than that. Let’s make our way through today’s review and see how it’s different.
RevResponse Sounds Familiar
And there’s a reason for that. I first reviewed RevResponse way back in 2008, following up with another review in April 2009. As a quick refresher, RevResponse is an advertising network that lets you give away free resources to your readers and you get paid on a CPA basis each time they download one of those free resources.
The new RSS to Email Tool builds upon that existing infrastructure, utilizing what is already there and adding in the ability to better monetize your RSS feeds and email newsletters. I think you can figure out where they are going with this.
The Feedburner Alternative
The RevResponse RSS to Email Tool is being positioned as a Feedburner alternative. It still has the same core functionality of taking an RSS feed and converting it into an email newsletter, but it also has additional features that Feedburner does not provide.
There are multiple sample templates that you can use with your newsletter, including the ability to adjust the colors and include your own custom header image. It is fully customizable, so you can have the look and feel of your newsletter stay in line with your overall brand image. Another major plus is the ability to cull together multiple RSS feeds into a single newsletter.
As can be expected, the RevResponse RSS to Email Tool also provides full list management, so it’ll deal with all the opt-ins and opt-outs for you, including the ability to view or export the subscriber list through the online portal. And yes, there are a number of widgets and templates so you can embed the opt-in form on your website too.
Setup and Monetization
In addition to being a Feedburner alternative, this RSS to Email tool is also a monetization tool. Yes, you can embed contextual AdSense ads in your Feedburner feed, but RevResponse works in tandem with its existing advertising network too.
What this means is that there is an “offer” embedded at the bottom of the newsletter where you can give your readers the opportunity to download a relevant white paper, e-book, or other digital resource from the RevResponse library. Each time one of these is downloaded, you earn between $1.50 and $20.
The setup process only takes a few minutes and you can get a better sense of it by watching the overview video that they have posted on YouTube. As you can see from the screencap above, you can name your mailing, choose your subject line, enter your customer service email address, and so forth. You only have to do this once, but you can edit it at any time.
The offer inserted at the end of the newsletter can be selected based on an industry or country, but you can also hand-pick the offers from the growing RevResponse library too. If you choose to do the latter, you just have to copy-paste the specific offer codes into the relevant field.
As mentioned earlier, the delivery schedule can be customized too. With FeedBurner, it is more typical to send out a daily newsletter, but that may not suit your purpose. With the RevResponse RSS to Email Tool, you can choose weekly or monthly schedules too.
How Much Does It Cost?
So, how much does it cost to get your hands on this Feedburner alternative? After all, you get several more features, plus a new way to monetize your RSS-based email newsletter. Here’s the kicker: the RevResponse RSS to Email is completely free to use. There is no catch, giving you a possible alternative to paid services like MailChimp and Aweber too. It only takes five minutes to set it up and you can turn back at any time.