Sales Funnel Creation Step 2 – How To Make A Tripwire

On my last Driving with John Chow episode, I went over the first step to creating a money-making sales funnel, which was how to create a lead magnet.

On this driving video, I will teach you step two of the sales funnel creation process, and that is the tripwire.

The tripwire is an extremely important component of the sales funnel because it’s what separates your leads from your buyers. Getting leads into your funnel is nice, but it won’t make you any money until they buy something. This is where the tripwire comes in.

A tripwire is a low priced ($9.95 to $297) product designed to get you a customer. Its job is not to make you money (that will come later in the funnel). In fact, you should be jumping for joy if your tripwire product covers your ad spend.

Examples of my tripwire products include Blogging with John Chow, and IM John Chow. I also license Tripwire products from MOBE/MTTB.

I find licensing products to be a better use of my time and resources. Creating your own tripwire can be extremely expensive. The sales page for Blogging with John Chow cost $7,500. Then there’s the cost of creating the product, affiliate manager, etc. This is why I no longer create my own tripwire. I can license them from MOBE/MTTB at a faction of the cost. Enjoy the video, and look for step three in a day or two.

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15 thoughts on “Sales Funnel Creation Step 2 – How To Make A Tripwire”

  1. Tom says:

    Good stuff John! Thx for explaining your different sites.

  2. Very good explanation. You make money with the high ticket sale and build relationship with the low priced one. Plus you get a customer that is very likely to buy again.
    I have experienced this myself, buying the high ticket up front is probably something I would never have done. But since I took the small step of buying the low priced one, I subconsciously made myself open to a high ticket one, that I also bought…
    Buying the high ticket also made me take massive action(awesome).
    Great system! Win – win.

    1. Carmen Capatina says:

      Looks like the best business out there Edwin, but you need high skills I think.

      1. John Chow says:

        You can always hire the skills that you lack.

        1. Carmen Capatina says:

          Yes good point, so much competition these days, for sure we can find low prices to pay for the skills..

  3. MSI Sakib says:

    Hey John,
    It’s another fantastic video for my future career. Really, Tripwire is the best way to separate buyers from the leads. I have just started my journey and very happy to have your ideas with me.

    Best of luck my online icon. Cheers!
    MSI Sakib

  4. Zadreant says:

    Thanks for the tip. I was wondering if you ever decided which vehicle you were going to purchase, the Z06 or the F-Type R?

    1. John Chow says:

      I’m still debating it. Can’t decide.

      1. faisal says:

        I repeat, get a Ferrari 458

  5. Carmen Capatina says:

    John, I m at the beginning of my business, nobody knows me, I have to start from scratch that involves of course lots of work, and I am not that kind of lazy ass person you were talking about a while ago, or pay for things and it is all done, I am a hard working person would like to learn so I can give advices from my own experience and to help the others in the future. As I can see in your blog, who gathered in time an impressive amount of daily visitors, you need high skills to build that, lots of IT programming. Also when having a blog, we are online to build a relationship with people to actually give them tips, if you ve been there and done, then you are the perfect person to ask advices from. Fair enough, I am one of the daily visitor too because is so much value and fun and you are here for your readers. Follow up it`s crucial. If my blog would look proffessional do you think is good enough? Without talking about me or what I have achived? A person like you, a blog expert, what would it take to subscribe? A million of daily visitors?

    1. John Chow says:

      Just work on delivering high quality content that your readers will find value in. You don’t have to talk about yourself. Just find a problem and offer the solution.

      1. Amen to this JC…..although I talk about myself a bunch, you really don’t have to much at all 😉 Enjoying the videos, keep em up!

  6. Carmen Capatina says:

    Thank you, I will do that, It’s called passion and I wouldn’t wanted any other way.

  7. John as always your post are jammed packed with lucrative information that can be applied by the newest blogger. Great read.

  8. Hi John, thanks a lot for this article, but the one question that stuck in my mind is:
    how can I track people who bought my tripwire product, It’s have to do with tracking system But how can I do that?
    thank you

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