Sally Unbox The Amazon Kindle 2

Sally with her Kindle 2

My long awaited Kindle 2 showed up yesterday and Sally wasted no time unboxing it. The Kindle 2 is a second generation ebook reader from Instead of buying normal paper books at the store, you buy Kindle ebooks and have it delivered wirelessly to your Kindle in about 60 seconds.

The secret to the Kindle is its E-Ink electronic paper display. Unlike a computer display, the Kindle display is not back lit and won’t fatigue your eyes. It’s the closest thing you can come to reading a paper book without actually reading a paper book.

I haven’t dug into the Kindle much because, well, I can’t register the thing because the Amazon Whispernet wireless technology doesn’t have coverage in Canada. With no Whispernet, the way to register a Kindle would be to log onto and enter the device serial number. However, when I tried that, it said the device was registered to Market Leverage because they were the one who sent it to me.

Since this was a gift, the only way to register the Kindle is by using its Whispernet system, which only works in the United States. As luck would have it, I happen to be in Seattle right now. The Kindle has been registered and I’m searching for some good books to download. Once the Kindle has been registered, there is no need to worry about not having access to the Whispernet connection. When I jet off to China this Friday, I can still buy Kindle books by shopping at and downloading the books to my computer and then transferring them to the Kindle via the supplied USB cable.

I’ll have a full review of the Kindle once I have more time to play with it. In the meantime, check out the cutest Kindle unboxing video ever made.

44 thoughts on “Sally Unbox The Amazon Kindle 2”

  1. John,

    I’ll be looking forward to your review of the Kindle, as I’ve been looking to invest into an e-book reader to keep me busy on those long business trips.

    One question, though – can it be used to read books from sources other than Amazon? For example, if I buy an e-book in PDF format, can I still use Kindle for it? Or is there some sort of DRM protection system that restricts Kindle usage to Amazon products alone?

    1. Tran Harry says:

      I believe Amazon runs a DRM format, but any PDF can be emailed to a dedicated email address that the device is registered to, Amazon will convert the file for you and send it to your device for a fee.

      1. I will be waiting too for your review. That little girl is sooo cute. Aaaal

        1. SEO Tips says:

          Agreed. 🙂

      2. Tushar says:

        Wow, that’s definitely some great service by Amazon!

    2. Sweet that looks like a pretty useful gadget!! Loving the new yellow lambo pics you put up

      The new SV is gonna be nuts

    3. Keron Calame says:

      Great you guys got it, its only this morning i wrote about the Kindle App for the iPhone and the iPod Touch.. Check it out here

  2. that looks really cool and could be really good if all my medical books came on those devices.

    Question: how heavy is it and how is the build quality of the actual unit?

  3. Tran Harry says:

    I’m not real interested in the Kindle or Kindle 2, not because I don’t like reading books, because I love reading books, but it seems as if the Kindle will be another dedicated device you will have to lug around with you on vacations or what not.

    Such as Laptop, Cellphone, Camera, and now e-Reader device.

    One thing with my Blackberry is you can already read ebooks if you bought an application for it which would cost way less than the Kindle’s retail price. I’m sure those Amazon purchased books will still work on the reader, plus most books come in PDF format, something Amazon didn’t want, with their DRM software, Lame.

    But I like how your daughter is holding the Kindle, and it makes me think of maybe some day all our children in school K-12 will be able to lug around their study materials in a Kindle-like device because all textbook publishers are no longer afraid to sell electronic forms of their text.

    This way no more worrying about having to paper cover our text books so they don’t scratch, and no more sore heavy backpacks that look bigger than most 8th graders going camping. That would indeed be interesting and revolutionary.

    1. Dave says:

      I have had about a week to play around with my Kindle 2. I can tell you there is no comparison to reading on a Kindle vs. any LCD screened product. I have a blackberry storm and trying to read any kind of ebook isn’t worth my time on it. Besides the Kindle can read to you and even browse the Internet for free on their Whispernet wireless network. The Kindle 2 is a neat product.

    2. I forgot about that Blackberry application! I need to look into that again.

    3. Tushar says:

      I agree.

      There are so many kids getting back problems these days because of all the books that they bring home. We need something like this to revolutionize the entire process.

      I’m sure Amazon can put those billions in education stimulus to use, right?

  4. Sally could have a future in product endorsement. haha

    Nice shirt too, John!

  5. Cute baby – It looks pretty cool. I need to start reading more myself

  6. Hrvoje says:

    Sony PRS505/SC Reader would be my option any time of the day.


  7. joe gelb says:

    Great amazon kindle is cool

  8. Karen says:

    Sally is just the most adorable little girl!

  9. MLDina says:

    You are so welcome Sally (and John)! Enjoy reading from the Kindle 2 on your trip, you’re Sally blogger shirt will be waiting for you when you get home!

    1. Tushar says:

      Goodness. I don’t think I’ve ever seen John without an ML t-shirt.

  10. I don’t know which is cuter, the Kindle 2 or baby Chow 🙂

  11. John,

    That is a fun video!

    Sally is learning to speak very well, you should get a “Model Release Form’ signed by Sally or she will be billing you for the on-camera talent work! Now she can use the Kindle 2 in her room?

    It was Sally’s gift right?


    Nicholas Chase

  12. I’ve never heard of Kindle until now, thanks for sharing. Sally is just so adorable.

    Peter Lee

  13. Faisal Anwar says:

    Father and daughter fighting for the Kindle. Haha funny! Looking forward for the review. Its bigger than I thought

  14. Bibokz says:

    Gonna wait for that review… Cool kindle huh??

  15. SEO Tips says:

    That device looks pretty amazing, I think I saw a woman with one of those on the Underground yesterday it did look pretty sweet. Whats it like reading of one of those?

    1. John Chow says:

      It’s pretty much like reading a normal book. Only the text is ever sharper!

  16. Dean Saliba says:

    I’ve read about this before, I don’t understand why you would take that onto a journey to read but not a book. It is roughly the same size.

    Or can you store more than one book on it?

    1. Tushar says:

      Yes, and you also store eBooks, which you would normally not be able to take either.

    2. John Chow says:

      It can store over 1,000 books.

  17. I’d heard about this, but I didn’t know what it was. I’m also interested in seeing your upcoming review about it.

  18. Sally is adorable!

    I’m looking forward to your full review.

  19. What a cute video! 🙂
    I’m thinking on buying a kindle myself, but I’d like to read your review first. So I’ll be waiting for it 🙂

  20. Dave says:

    Kindle rocks. I have a site devoted to it for people who don’t know much about it (

    I find the Kindle2 much better than the first generation…

  21. Tushar says:

    Funny how you have all “Kindle” words redirecting to your Amazon affiliate link on Kindles.

    1. John Chow says:

      That Ninja Affiliate WordPress plugin is pretty cool, huh? 🙂

  22. Wii Bundles says:

    Awesome, such a pretty photo!

  23. homemom3 says:

    Thank you for this review, I’ve been wondering about the kindle myself. I recently started taking online college classes but reading the 435 pg ebook isn’t the easiest thing to do. I may be purchasing this sometime this year. Thanks again.

  24. Toronto SEO says:

    So is the Kindle really worth it? We already have laptops? Smart phones etc.

  25. I’m curious to see what you think of the new Kindle. Enjoy testing it out and let us all know what you think soon!

  26. game-girl says:

    I think most of people have the slightest idea of the Kindle.It takes some time to see its opportunities and check them out.

  27. Sorry but nothing beats the good ole bookstore.

  28. Kindle is better than the bookstore!!!!

  29. Next thing you know everyone is going to be blind from more radiation, lol. But it’s a good product since you do not have to worry about folding the book too far.


  30. Now I want one for myself, it actually looks really cool. Did it have some light to read it?

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