Search Engine Optimization Case Study with SEO Arbiter

Search Engine Optimization Case Study with SEO Arbiter

When many people think about search engine optimization, they assume that is something that they can handle on their own. They assume that they can simply tweak the wording on their respective websites and they will automatically skyrocket to the top of the search engine results page.

Well, it’s not quite that simple. In fact, there is a lot that you can do with search engine optimization that has absolutely nothing to do with tweaking your own websites and webpages. To prove this point, the folks at SEO Arbiter decided to order this review, illustrating just what is possible when you make use of their SEO services.

Professional Search Engine Optimization

As you can probably figure out, SEO Arbiter specializes in the search engine optimization of their client’s websites. You can get one-on-one consultation and they will recommend a plan and a strategy to rank for your most highly treasured keywords.

They take a comprehensive approach to the search engine optimization, approaching the project from a variety of different directions. Based on the page with the plans, they utilize techniques like directory submissions, article marketing, social bookmarking, and more.

The Power of Off-Page SEO

In case you haven’t figured it out for yourself already, search engine optimization off your own webpage is just as important (if not more important) than the SEO you do on your own webpage. My own minor SEO victory was achieved largely with off-page strategies.

For the purposes of this review, SEO Arbiter ran a case study on John Chow dot Com, trying to improve its search engine optimization for a number of keywords. Part of the technique involved a lot of article submission.

Search Engine Optimization Case Study with SEO Arbiter

Shown above is one of the articles that was submitted to Ezine Articles on the subject of authority sites and blogging for money. As you can imagine, this article came with a couple of links back to John Chow dot Com using the targeted anchor text.

SEO Arbiter submitted a total of 51 articles specifically for this purpose. Those articles have been viewed 1,779 times with 63 clicks to John Chow dot Com.

The Proof is in the Pudding

So, how did they do? After almost two months of search engine optimization for John Chow dot Com, SEO Arbiter was able to propel the blog into the top ten results in Google for five critical keyword phrases.

Search Engine Optimization Case Study with SEO Arbiter

For some of these, John Chow dot Com was able to move up between 14 and 25 positions in the search engine, but the SEO pushed the blog up more than 91 positions for “earn money blogging.” That’s quite the achievement in a relatively short amount of time.

You can see that for some of the other highly competitive keyword phrases, SEO Arbiter was not able to get into the top ten, but the rankings did improve substantially.

Exclusive Offer for John Chow dot Com Readers

Do you want to get the same kinds of results for your own website or blog? SEO Arbiter is extending a special offer for readers of John Chow dot Com.

Search Engine Optimization Case Study with SEO Arbiter

Normally, you have to pay the $250 startup fee and then a $500 monthly fee for the SEO Arbiter service. However, you can have your first month of service for free if you simply pay the startup fee.

This offer is limited to the first 20 people who sign up through the special link and it expires on January 8, 2010. Based on the real world example of what SEO Arbiter was able to achieve for John Chow dot Com, it looks like they know their stuff.


57 thoughts on “Search Engine Optimization Case Study with SEO Arbiter”

  1. Sunil Jain says:

    Wow John , this is a great software ^ ~ ^ .
    I never knew about Off-page optimization , its good that i have come to know now πŸ™‚ πŸ™‚
    Let me also target some keywords and publish some articles in ezine directory πŸ™‚ πŸ™‚ πŸ™‚

    1. Faris says:

      This is actually a service not a software.

      1. Sunil

        They are SEO expert and provide their service to the webmaster.

        If you want to know more about them and want to have discount as John Chow reader than you can go here –

        Or if you want to check simply their website than you can visit here –

  2. Justin says:

    Just FYI, it’s not software but a service.

  3. chester says:

    Those are good results. Was it submission to just ezine or a lot of other article sites?

    1. SEO Arbiter says:

      We perform a number of link building methods. In regards to article marketing, we write unique articles each week, submit them to first, wait for approval by EZA, and then do article submissions to other article networks and directories.

      1. Yes EZA do not want to have duplicate articles but other will happily accept once its approved by EZA.

        What other methods you guys are adopting ?

      2. Is there a particular reason for doing this? I take it that once ezine has accepted your articles because they see them as being unique, then you can flaunt them everywhere, in a manner of speaking.

  4. When (approximately) did engage Arbiter?

    I’m guessing it was when John was just staring out.

      1. Impressive results for such a short period of time. Those are very competitive keyword phrases. It does help having such a good base to begin with though.

    1. SEO Arbiter says:

      As John said, it was about 1.5 months ago.

      As you alluded, we did get great results for John within a short period of time. SEO is longer term, and takes time. In the case of, his site already had a million plus backlinks, and a page rank of 5, which is why we were able to get results quickly for such competitive terms.

      1. Yeah — the result surely tell me how good your service but it is kindly expensive for blogger. i guess that you sell it for companies.

        1. So Arbiter

          How much time you will need for a keyword with 10 millions results.

          Tell us the cost as well. Please mention the methods as well.

          1. A keyword with 10 million results would take forever.

  5. Blog commenting, social bookmarking and directory submissions are worthless. The only thing they offer that works is article marketing and that doesn’t cost $500 a month.

    Sounds like BS to me.

    1. SEO Arbiter says:

      I’m sorry but you are 100% wrong.

      Simply look at the before and after results for John’s rankings.

      I’m not going to get in a debate on a comment thread, but as Mike said, the proof is in the pudding.

      As a side note, those are just a few of the well known methods out there that we use.

      1. He may be off, but 1,779 views and only 63 clicks is a absolutely horrible click through ratio. That’s barley 3 percent. Even at 10%, which is still bad. he could have almost tripled that number of visitors. I know the articles are being used for backlinks and all, but that is a total waste of free extra traffic that you can get from those articles. Targeted traffic at that. I’d be firing some writers with those stats.

      2. Hogwash! The work it takes to post comments will never pay off in the traffic department. And I still stand by my statement.

        Blog comments are worthless for SEO purposes. John didn’t get better rankings from directory submissions or blog commenting, he got them from the articles you submitted to EzineArticles, nothing else. Plus you have no way to know that the blog commenting any good, How do you prove that when you submitted all those articles to an article directory?

        Like I said, it sounds like BS to me.

        1. The links you get from Ezine are not PR6 that the home page has. They are PR n/a just like any other page that doesn’t have much until you build backlinks to it. You get a link from a blog page that has a PR 6 and you get more link juice. Go to yahoo site explorer and enter in a url and see just what links show up and then use Seoquake to see the PR of them.

          Blog commenting is far from worthless. Of course you can know that it’s good by tracking your visits to your page with analytics. You can get a ton of traffic from blog commenting. Monitize it properly and you can make some nice coin.

          Ezine articles links don’t carry anywhere near the weight they did 6 months ago. Companies like this one have a ton of software or a large team of outsourcers building link wheels, directory subissions, socail bookmarking from different IP’s, etc, etc. Not worth the $500.00 by any means as you can get that stuff done far cheaper.

          But it can be proven by the fact that your not going to get that type of increase in rankings by submitting 51 articles just to ezine. All 51 come from the same site, so that right there deminishes the link juice in itself. You have to have variations of places that point back to get rankings like that.

    2. Blog commenting and social bookmarking actually work very well. But, it depends on where your links are coming from. You can’t go out and throw a bunch of comments on a blog about fishing if your site is about basket weaving. Get links coming from similar content and they do very well. Plus, it’s free traffic as well when someone follows your link from those comments.

      1. Social bookmarking is still good provided you do it with the good intention and also share other posts in your account.

        Only adding your post will not be good enough … you should hire those persons who are competent and knows how this social bookmarking work.

        1. Social traffic is also basically worthless. It rarely ever converts.

          1. That depends on how you are trying to monetize it.

  6. What specifically do you get for $500 a month?

    1. Good ranking in search engine … πŸ™‚

      1. NO, that isn’t what I’m asking. What kind of services do you get for dropping $500. It isn’t specific on their site.

  7. That’s quite pricey but it looks like it paid off considering Michael has gotten himself onto the 1st page for the term “freelance writer”

    1. Michael Kwan says:

      I did not use Arbiter’s services for my site. Sorry for any confusion.

  8. For me, it’s still too expensive. I am forced to make up my own ways of fighting for top positions…

    1. If this is too expensive than you can go to Guru or Freelancer to hire someone but in that case you will have to teach them and there is no guarantee of results as well.

      1. Rentacoder and Odesk are two great places to find some good work for cheap prices.

  9. Morgan says:

    Looks great – using articles is a great technique – looks like a great deal you are offering to your readers!

  10. Jack says:

    Bum marketing works, but it takes a lot of time and effort.

  11. “They assume that they can simply tweak the wording on their respective websites and they will automatically skyrocket to the top of the search engine results page. ”

    Above is how it works. True story.

  12. George says:

    Wow. That’s really outstanding. It’s great to see actual results and not just sales talk.

    1. SEO Arbiter says:

      Thanks George! For some people it’s hard to believe that you can actually increase your website’s rankings in Google. That is why we spent the time and effort doing SEO on before ordering the review, to prove that we get results.

  13. Nick says:

    Looks great , but it’s still too expensive for me.

  14. Those are some good results, but this blog is VERY well established and had a ton of links pointing back to it before this was started.

    You are not going to get those kinds of results in that short amount of time on a new site in a market that is even half way competitive.

  15. SEO is becoming more and more important now a days.

  16. Takes time to do SEO on/off page, ….and getting ranked 1st page search engine, depending on niche and keywords…..some will take months and more…..article marketing is like swiming in despair on dry land… experience don’t work also……proof it yourselves…I have been there..

  17. I choose to do SEO my self and hope i can find a great technique so i can sell it for $250. πŸ˜‰

  18. Wow John you are ranking good in highly competitive keywords … mentioned in this report.

    Did not checked whether you are still there or disappear.

  19. Amir says:

    Wow, there’s many people saying its expensive and stuff.

    Its either you waste your money or waste your time, no other issue than that.

  20. S Ahsan says:

    One great post by Michael, thanks for the share mate!

  21. Simon D says:

    Outsourcing SEO can be a big problem, remember they can do damage as well as help.
    That’s why reviews like this are important if these guys managed to work with your site for improvements there is a lot of potential for smaller webmasters.

  22. EarningStep says:

    well ,seems like this feature a must have for blogger in this time.

  23. fas says:

    Again? Another review? :S

  24. Is the SEO bar worth the trouble of setting it all up John?

  25. Martea says:

    I was looking for SEO help and just hired a company. Right or wrong, I have doubts about this service.

    1. For those that say that SEO Arbiter charges to much, their price is fair or low for the entry level tier assuming they can produce results and offer the same services as other top SEO companies. I pay more for SEO service each month.

    2. I would only work with an established company. This company either doesn’t know SEO or is to new for me, its Alexa rank is 1,176,665 US is 842,995

    3. The true test for an SEO company is how they rank in Google. I searched for Search Engine Optimization and ended up going with a company that was hovering on the bottom of page 1 when I hired. This site does not rank in the top 200 for this keyword phrase yet they offer this service.

    What phrases has this site optimized its own site for?

    4. The site has a big 24/7 online chat support button. When I click the link, it asks to send an email. If you can’t offer 24/7 don’t promote it.

    5. The site is full of grammatical errors which isn’t good if you’re offering a professional service (I’ll let them work on this one).

    6. You have 5 pricing plans from $500 to $10,000 per month. What’s the difference between them? Go to any car dealership site and where they have models priced differently, even if it’s just a few hundred dollars, they always detail why. There is nothing on this site.

    I don’t mean to be harsh, but even your basic plan at $500 per month is more then many will be able to afford. Show them the value. If all you are doing is article marketing and submission, that can be outsourced for anywhere between 1 cent – 3 cents per word and the same with social bookmarking.

    As it stands now, I see no value here.

    1. Wow, that is quite a comprehensive evaluation, and your point of checking where a company ranks for their keywords, especially when it is a SEO concern really makes good sense.

  26. chester says:

    I’ve paid big bucks with SEO companies a few years back and ended up being a waste of money. Another that I’ve been using has gotten me on page 1 of all my keywords/phrases. Really need to do your due diligence.

  27. Custom Essay says:

    Ezine is best, but they approve article through a slow process. If you get back links through them, then it is the best way you can improve your Google PR i 3 months time.

  28. I guess John Chow and Making Money come hand in hand =]

  29. It expired already? =/

  30. Bidet says:

    Wow those are great results in such a short period of time. That’s pretty amazing, too bad the offer already expired.

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