I’m so happy to share this insight with you.
Why? Because, the idea in this post has increased my online earnings exponentially.
No matter what you’re selling, or the service you offer, preselling is the best way to double your earnings.
When you hear the word “PRESELLING,” what comes to your mind?
I encourage you to read the whole article, don’t skim or scan. Just pause whatever you’re doing right now and enjoy it.
What is Preselling?
When you warm your readers up before recommending a particular product or service, you’re preselling.
I think that definition drives the topic home – but if not, read along and you’d understand how powerful this marketing concept is.
When you’re running a blog, the sole aim is to educate your audience. You want to solve their problems in a lively way. Blog readers are driven by their objectives. When they visit your blog, they’re looking for answers.
Bear in mind though, that readers aren’t looking for answers to their objectives alone. In a nut shell, you need to speak directly to their needs and clear all doubts. With preselling, you could easily eliminate the difficulties associated with selling.
Truth be told, blog readers don’t like to be sold. They want to make decisions based on their core values – not according to your goal, but theirs.
Why you should presell
Preselling is vital and could transform your blog into a money sucking machine.
Whether you’re writing a blog post or review, telling people what they should expect at the other side is the secret spice to converting sales.
I started my internet marketing career in 2007.
Fast-forward to today, and you’d realize that several marketing elements have changed.
The web is a dynamic place and convincing people to take action is getting harder by the day.
The only solution is to explore the solution you’ve in and out, and use it as a weapon to hook your reader.
Yes, everything has changed. But people don’t change – the same principle of studying people’s minds to know what they want is still active. If you presell effectively, your sales would go through the roof. So, how do you presell like a pro?
How to presell effectively
This is relative, really. If you’re selling a digital product, then the best way to presell is by using snapshots, screenshots, before and after pictures, video tutorials, podcasts and email courses. Don’t hoard valuable ideas when preselling – share the best information and don’t be scared of losing sales.
In fact, when you reveal so much information, conversion rate can be high.
Oftentimes, I’d wondered why people still purchased a product, even after they’ve seen the information contained without paying for it. And I came to a resolution that people buy “convenience.”
How to presell services effectively
As a freelance writer, the best way I presell my writing services is by writing quality and well-researched content. This content must be based on industry trends, not out of thin air.
Case studies are a great way to presell your professional services. That is, write a blog post on how you solved a particular problem. Back up your claims with snapshots and videos.
Also, use your portfolio to enhance your worth. Warm readers and potential clients up with a professional portfolio and about page (yes, you should always presell on “about” page).
Double your income fast
Email marketing is my #1 system for making money online. And you’ve the first opportunity to create a positive impression. If not, you’d continually struggle to make money from your email list.
The first email you send to your list, which is termed a “welcome message”, is more important than a 7-day email course.
Make sure you warm your subscribers up. Tell them what’s ahead. This way, when you eventually send a premium product, conversion would go through the roof.
That’s a tiny secret of email marketing, but it’s super fabulous – it’s your saving grace. Leave a comment below, if you liked this post. See you at the top!
Photo Credit: handing over the keys