Secret Blog Tip: Make More Money With Preselling

I’m so happy to share this insight with you.

Why? Because, the idea in this post has increased my online earnings exponentially.

No matter what you’re selling, or the service you offer, preselling is the best way to double your earnings.

When you hear the word “PRESELLING,” what comes to your mind?

I encourage you to read the whole article, don’t skim or scan. Just pause whatever you’re doing right now and enjoy it.

What is Preselling?

When you warm your readers up before recommending a particular product or service, you’re preselling.

I think that definition drives the topic home – but if not, read along and you’d understand how powerful this marketing concept is.

When you’re running a blog, the sole aim is to educate your audience. You want to solve their problems in a lively way. Blog readers are driven by their objectives. When they visit your blog, they’re looking for answers.

Bear in mind though, that readers aren’t looking for answers to their objectives alone. In a nut shell, you need to speak directly to their needs and clear all doubts. With preselling, you could easily eliminate the difficulties associated with selling.

Truth be told, blog readers don’t like to be sold. They want to make decisions based on their core values – not according to your goal, but theirs.

Why you should presell    how to presell

Preselling is vital and could transform your blog into a money sucking machine.

Whether you’re writing a blog post or review, telling people what they should expect at the other side is the secret spice to converting sales.

I started my internet marketing career in 2007.

Fast-forward to today, and you’d realize that several marketing elements have changed.

The web is a dynamic place and convincing people to take action is getting harder by the day.

The only solution is to explore the solution you’ve in and out, and use it as a weapon to hook your reader.

Yes, everything has changed. But people don’t change – the same principle of studying people’s minds to know what they want is still active. If you presell effectively, your sales would go through the roof. So, how do you presell like a pro?

How to presell effectively

This is relative, really. If you’re selling a digital product, then the best way to presell is by using snapshots, screenshots, before and after pictures, video tutorials, podcasts and email courses. Don’t hoard valuable ideas when preselling – share the best information and don’t be scared of losing sales.

In fact, when you reveal so much information, conversion rate can be high.

Oftentimes, I’d wondered why people still purchased a product, even after they’ve seen the information contained without paying for it. And I came to a resolution that people buy “convenience.”

How to presell services effectively

As a freelance writer, the best way I presell my writing services is by writing quality and well-researched content. This content must be based on industry trends, not out of thin air.

Case studies are a great way to presell your professional services. That is, write a blog post on how you solved a particular problem. Back up your claims with snapshots and videos.

Also, use your portfolio to enhance your worth. Warm readers and potential clients up with a professional portfolio and about page (yes, you should always presell on “about” page).

Double your income fast

Email marketing is my #1 system for making money online. And you’ve the first opportunity to create a positive impression. If not, you’d continually struggle to make money from your email list.

The first email you send to your list, which is termed a “welcome message”, is more important than a 7-day email course.

Make sure you warm your subscribers up. Tell them what’s ahead. This way, when you eventually send a premium product, conversion would go through the roof.

That’s a tiny secret of email marketing, but it’s super fabulous – it’s your saving grace. Leave a comment below, if you liked this post. See you at the top!

Photo Credit: handing over the keys

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17 thoughts on “Secret Blog Tip: Make More Money With Preselling”

  1. Jon says:

    This definitely works. I have run into one problem though…patience.

    When you discover a product that you know would help your audience I struggle with sending out emails to pre-sell it. Typically I rush right in and tell them about the great resource…my mistake.

    Do you have any tips on this problem.

    Jon

    1. The only solution to lack of patience, is to “take baby steps.” Rather than send the paid product to your email list immediately, why not send an email asking subscribers what there struggles are. I think that works.

  2. Jerome says:

    I agree with the fact of exposing as much information about the product as you can.

    1. Thank you for reading and finding out time to comment. I do appreciate that.

  3. Running blog is not easy . we have to update our blog daily post articles or links which increase the traffic but once we got page rank then our earnings will double.

  4. faisal says:

    Email marketing is over hyped, you guys just say it, building a list is not easy, even after you give away a free report.

  5. Mi Muba says:

    John by writing this article you really presold lot of admiration and applause for you that too free of cost.
    I want to add here while preselling never let your potential client know that you while providing him or her useful information are actually aiming to sell something. Your overt and covert objective should be to offer various solutions to readers problems or requirements and put a product or service as one of them.
    Anyway your post is very informative and it entirely refreshed my prior knowledge of the subject.

  6. Mikka says:

    hey Michael,

    I think if you have a blog you always presell something, whether it’s consciously or unconsciously.

    For example, when you write a post and more specifically your conclusion, you should presell your readers to leave a comment.

    Like you said, preselling is like warming up your readers, making them ready to take the next step.

    Therefore, if you do a review to presell a product, you should also include some critical statements. Be honest and say what you didn’t liked about the product or what could be improved.

    That way people will trust you even more and be ready to follow your recommendation…

    Thanks for this great post.

    Mikka

  7. Kenny Fabre says:

    Michael

    preselling is key bro, I had a hard time i the beginning of marketing to understand it and thats why I lost alot of money, but preselling is the right way to set a lead up to buy.

    1. Thank you so much for your comment Kenny. I’m glad you agree to preselling as a great way to boost sales.

  8. Florin says:

    How preselling affects the “call 2 action”?
    I understand preselling is a non-aggresive technique to sell…so does your readers know exactly what to do next?

  9. Scott says:

    I like the idea of preselling, but I think it works well AFTER you have established some form of base to market your product to. I have seen numerous people come out with a great product, but no one to sell it to.

    I have a new product I am waiting to push, but I need to get a market base first.

    Excellent post!
    -scott

    1. Preselling works whether you’re an expert or a beginner. The bottom line is to do it well, and present good information before leading people to the sales page. It’s all about educating your target audience.

  10. Thanks excellent post will use your advice to make more money on http://stocksonwallstreet.net/

  11. John C says:

    Thanks for this, John. The part about not being afraid to give away information is interesting. It’s counter intuitive but if it works, it works.

  12. JESSI JAMES says:

    Well I Look Forward To Implement On This But Hope I Dont Lose Money instead..!!

    Reading It looks Interesting … Now Let Us See If It Works for me..!!
    But In Anycase Nice Post JOHN !! 😀

    cheers!

  13. John C says:

    That’s basically what any good business blog should be structured like. It’s great to give it a name! Thanks for sharing this tip.

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