Selling Your Own Text Link With WP Text Text Ads

Alex Choo sent me an email about his new WordPress plugin call WP Text Ads. This free WordPress plugin allows you to sell text link ads directly to advertisers.

With WP Text Ads, no middleman is involved. And without having to pay commissions, it means your clients save on reduced rates while you do not earn any less compared with traditional brokered programs.

WP Text Ads allows you to sell text links at your home page, throughout the blog and at the post level. You set the ad rates and runs and have full control of the business relationships.

Choo offers two versions of WP Text Ads. The first is free but limits you to selling two ads. The standard version removes this limit at a cost of $127. The standard version also comes with a 180 days money back guarantee.

While selling your own text link and keeping all the money sounds like a great idea, it real life it never works as planned. For one thing, you need to be a decent size blog in order to do direct sales. Without a marketplace like what Text Link Ads offers, the chances of an advertiser finding you is very slim. My friend Ed Lau is with TLA and they’ve sold five text links for him so far (and some post level links). When I asked him how many of those advertisers would have found his blog without TLA, his answer was, “Zero.”

If you get a lot of direct advertising inquiries then WP Text Ads maybe worth buying. A text link on this blog cost $240 a month ($100 coupon here). At that price, one new link sale and the program will more than pay for itself. I certainly have the volume to do my own text link sales but I couldn’t even if I wanted to because Text Link Ads has me sold out 95% of the time.


44 thoughts on “Selling Your Own Text Link With WP Text Text Ads”

  1. HMTKSteve says:

    You could do it John but then it would kill the relationships you have built.

    1. John Chow says:

      It’s all about the relationship. 🙂

      1. Dj Flush says:

        Atleast you shouldn’t say that 😛

        I would prefer your evil language like “Its all about money” 😈

    2. Kumiko says:

      Even in the marketplace, your site is usually only found if you’re a big site. Most of them list the blogs with the most expensive or most traffic first and most advertisers don’t go past the front page.

  2. sounds like a cool wp plugin though

  3. Matt Huggins says:

    Before I heard about this a couple days ago, I was planning on making a plug-in like this. However, I was also planning to create a marketplace that would track pings with link cost info so that advertisers could still track the publishers, since that’s a huge part of what TLA offers that makes it so successful. If this plug-in doesn’t end up offering such a marketplace, perhaps I’ll go through with my plug-in as I was planning to do before.

    1. John Chow says:

      As far as I know, there is no marketplace. He is just selling the plugin.

    2. i hope yours are free

    3. Eric says:

      We are working on the marketplace at http://www.linksincontext.com for the smaller publisher with a plug-in once we are out of BETA.

      1. Matt Huggins says:

        Excellent, I hope it’s able to take off!

  4. text-links says:

    It looks like a wonderful plugin I have to try it on some blogs.

    Thanks for the information.

    1. ya thanks ! 👿

  5. SEO blog says:

    It sounds like the same reason selling your own reviews wouldn’t work. It’s all about bringing the advertiser and the publisher together.

  6. Jeff says:

    Maybe I am missing the point, but why not just sell the text links directly and create them within posts as you wish without buying a $127 plugin?

    How does the plugin accomplish this better than a direct sale, I must be missing something…

    1. John Chow says:

      The plugin automates the buying process. Advertiser can order a link, enter their text and URL, and pay for it without having to contact you.

      1. SEO Blog says:

        Does it have an option to let you approve links before it goes live? If not that could cause an issue or two.

        1. John Chow says:

          Yes it lets you approve or reject sales.

  7. Ed Lau says:

    It’s true…without TLA, I don’t think I’d be making as much money. So far there are five sites that have purchased a link on my site…and I had none a month ago!

    1. congrats, hope i will manage to do that sometime soon where i publish more posts

    2. TLA seems to be tried-and-tested and if most blogs are earning that way, I don’t see why they should resort to direct sales in the first place.

  8. Jeff says:

    Ahhh, thanks for clarifying John! I’m a lil slow 😉

  9. Great plug-in! 🙂

  10. Hari says:

    I definitely agree. You cannot get many ads on your site without a marketplace like TLA. I have suffered a lot on my site http://templora.com

    But TLA has not sold any links on my site either.

  11. The price for the plugin is a bit too high, I wonder if there will be a lot of people to buy a license… I can write similar plugin in a day (with less functionality, but it will give me the same outcome) and save the money 🙂

  12. Wahlau.NET says:

    you will need a marketplace as customer who shop for link would like to compare choices too. But if your website have enough traffic then it would be different

  13. I’m using my own text link ads until I get enough reciprocal links on other blogs to use the Text Link Ads web site. I’ve shared the knowledge how to program the PHP on my blog at http://www.cyprich.com/2007/05/19/make-your-own-text-link-ads/.

    I hope this isn’t viewed as a shameless attempt to drive traffic to my site. I want to give fellow bloggers a chance to make text link ads without spending more money than necessary.

    Your profits are higher if you keep your costs down. 🙂

  14. Ankur says:

    Will work great with engadget or boingboing (if they ever decide to sell links though 🙄 )

    But right now, tla is the best option for most blogs

  15. I guess if you’re happy with other text link services, you might as well stick with it. I suppose it would be OK to use the first version of WP text ads though — what’s there to lose?

  16. Boriss says:

    Nice plugin, maybe i’ll use it once i’ll need one like this. Thanks for informing us

  17. Yes, I tried it! It’s great. But you do need either a niche audience or lots of traffic for it to be worth buying!

    IMHO

  18. I think it’s insane that text-link-ads charges 50% of the price for the link. I think I would try long and hard to sell links myself before using them. By selling them yourself you can charge less and more money still makes it into your pocket.

  19. I have found it is not easy to get approved through TLA as they have minimum traffic requirements. So I see this as a possible way to earn as much money as TLA as your site is growing. Anything to help the small sites out there! But unfortunately it is at a cost where TLA is free.

  20. It does give dot com wannabes a chance at text ads without having to worry about TLA and high-traffic requirements.

  21. Anuj Seth says:

    If you have other text ads which does not come the sales route you can use WPAds. I’ve written about it at http://onlinepresence.blogsailor.com/2007/04/28/wpads-have-control-over-your-ads/

    Obviously, it does not give the same level of features like what is written in this post, but it can be used for other purposes.

    I’m using it quite successfully to control ads from Adbrite, Text Link Ads, etc.

  22. Amanada says:

    Text link ads has sold 3 ads for me since I’ve signed up and I have to say none of these people would have found me, your site has to be uber popular to the point where people are willing to do it. I offer all the advertising information and for people to contact me but no one does if it wasn’t for these middle man companies i dont think half of us would make anything

  23. Sarthak K says:

    I ope this plugin improves and gives competetion to TLA. 50% revenue share just sucks! what do you say?

  24. James says:

    That’s a lot of $ for a plug in.
    Hey, no reason you can’t use both – just to tick people off.

  25. Alex Choo says:

    Hi,

    I’m the developer of WP Text Ads.

    Thanks for writing about this product John. Appreciate it 🙂

    A very important feature missing in WP Text Ads right now is the user directory. I’m working on it, please give me a bit of time.

    To give you an idea of how the directory will look like, I’ve blogged about the basic concept here.

    http://www.wptextads.com/blog/2007/05/23/delicious-as-a-marketplace-for-wp-text-ads/

    Alex

  26. Alex Choo says:

    Oops, I missed a statement made by John – “The first is free but limits you to selling two ads.”

    I’d like to expand a little on that. WP Text Ads allows you to sell ads on the home page, blog-wide, and per post. The limitations on the Free Edition is 2 home page ads, 2 blog-wide ads and 2 per-post ads.

    If you max out the limitations, you’d have sold this many ads:

    2 (home page) + 2 (blog-wide) + (2 * total posts) = total ads sold.

    $127 is not a hefty price when you consider that you do not have to pay large commissions.

    Of course, there is the *small* matter of finding advertisers. 🙂

    Folks, your feedback is really appreciated, so please drop me an email if you have anything to tell me. I’d like to create a directory that works for you.

    Alex

  27. ianternet says:

    yea I was reading about this and might end up getting the full version once I have enough good traffic 🙂

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