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A few days ago, Aaron Wall contacted me and asked if I wanted to review his SEO Book. This couldn’t have came at a better time because I was thinking of buying his book to review anyway. Now that Aaron contacted me, not only do I get the book for free, but I also get $50 for doing the review because he contacted me through ReviewMe. Don’t you feel ripped off now, Aaron? :)

For those who don’t know, Aaron Wall is like the God of Search Engine Optimization. He commands $500 per hour for SEO consultation and the companies that hire him are happy to pay it. Aaron Wall, along with Lee Dodd, Jeremy “Shoemoney” Schoemaker, and Dave Taylor will be putting on the Elite Retreat at the Marriott River Center in San Antonio, Texas on December 18-19 2006. The cost for the retreat: $4,850.00 per person.

Let’s face it, the cost of attending the Elite Retreat or getting one on one face time with Aaron Wall is way out of the price range for the average webmaster. This is where the Aaron’s SEO Book comes in.

The SEO Book covers everything, and I do mean everything, there is to know about search engine optimization. Currently the book is 328 pages long. That’s a pretty big read and Aaron is aware that many people who buy his book won’t read the whole thing. To help wet your pallet and ensure you get some value out of it (and thus hopefully read the entire thing) Aaron uses the first 22 pages to summarize what is in the other 300+ pages. The summary is enough to get most webmasters started – they can read the individual chapters to get more in-depth information.

The SEO Book has A LOT of information – way too much for me to summarize in this review. Hell, Aaron’s own summarization took 22 pages! The SEO Book covers everything I have done on my blog to increase its search traffic. Back in August, this blog received 269 search engine visitors for the entire month. Today, I get over 1,000 search engine visitors per day. There is also a ton of stuff the SEO Book covers that I haven’t done yet, but you can bet I’ll be doing them.

seo-book-new.jpgA great feature about the SEO Book is the free lifetime updates. As the search engine game changes, and it always changes, you’ll be completely up-to-date. Since it was first published, the SEO Book has been updated 20 times - from 24 pages for the first book to 328 pages for the current one.

The SEO Book sells for $79 and comes with an unconditional 90 money back guarantee. If the SEO Book is not for you, send Aaron an email and he’ll give you all your money back, no questions ask. Is it worth it? Damn right it is! If you can’t make the $79 back after reading this book, then honestly, you’re beyond help. Return the book and get your money back.

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1 Star2 Stars3 Stars4 Stars5 Stars (10 votes, average: 4.1 out of 5)
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    35 Comments

    Comment by StrangeProgress
    2006-12-14 21:17:28
    MyAvatars 0.2

    I’ve actually been meaning to take a look at Aarons SEO Book for some time. I’ll reasonably happy with my SEO skills as it is, but you’re right in saying that Aaron really knows what hes talking about.

    From all I’ve heard about him, I would be surprised if every webmaster couldn’t learn a thing or two about gaining (and retaining) profitable search rankings.

    Matt

     
    Comment by dacholo
    2006-12-14 22:28:08
    MyAvatars 0.2

    hmm, $79 for a book even with “lifetime updates” is d*mn expensive, no? I mean, even programming books top out around $60 USD.

    Maybe I’m just missing something…

     
    Comment by StrangeProgress
    2006-12-14 23:34:45
    MyAvatars 0.2

    Dacholo, my take on that is that IF it does in fact teach someone how to get all their sites ranking well, and bringing in a constant stream of valuable search traffic, then you should be able to make a lot more than $79/day from this - add to that the compound earnings thanks to the “lifetime” of the book (and your continued success in search engines presumably), and the picture only gets better.

    In saying that, I haven’t yet read it, and can’t vouch for the quality of information contained - just speculating on its value.

     
    Comment by John Chow
    2006-12-14 23:42:10
    MyAvatars 0.2

    This is a pretty simple question to answer. Buy it, read it, if don’t like it, get your money back. Even though I got it for free, I would have paid $79.00 for it.

     
    Comment by Nomar
    2006-12-14 23:43:19
    MyAvatars 0.2

    great review chow, i am not going to buy it though, i can use some extrea seo knowledge, but 79 dollar is to much for me poor student :)

     
    Comment by
    2006-12-15 01:59:15
    MyAvatars 0.2

    Hi John,

    Im going to buy an seo book and am seriously considering this, but do think its a bit expensive.

    Have you read any other SEO books, if so I was wondering how it compared?

    Would you say this book has much unique content not contained in cheaper books?

     
    Comment by Allen.H
    2006-12-15 03:57:24
    MyAvatars 0.2

    I think i’m gonna get this one, although i’m not really aiming into becoming a SEO expert, i think knowledge in that field is a great advantage even for bloggers.

    I wrote an article on how post title SEOing increased my readership and revenue by hundreds of percents.

    Thanks for the heads up John.

    Allen.H

     
    Comment by Matthew
    2006-12-15 04:14:57
    MyAvatars 0.2

    I purchased this eBook about 3 - 4 months back and am VERY happy with the results. Search engine traffic has gone way higher then it was before by following a few simple steps. The $79 or what ever it cost me at the time has been paid back a number of times over.

    This is the first eBook I have purchased and I do feel that $79 is money very well spent!

     
    Comment by HMTKSteve
    2006-12-15 05:18:27
    MyAvatars 0.2

    Doesn’t SEO work require constant attention?

    I can’t see paying a company for this service when as soon as you get the top ranking someone else will pay another company to get their site a top ranking and bump you down.

    True SEO work is done by creating quality content. You can’t beat quality content!

     
    Comment by Gdog
    2006-12-15 05:34:14
    MyAvatars 0.2

    On the topic of ReviewMe, I got contacted for my first review just yesterday. $20 for the review, not bad for 15 minutes of work.

     
    Comment by derrich
    2006-12-15 08:27:12
    MyAvatars 0.2

    I’m still waiting for the informal bar invite from these guys. Heck, I’ll pick up the tab for a little one on one barstool time. Counting the days until they get to San Antone.

     
    Comment by
    2006-12-15 10:24:57
    MyAvatars 0.2

    John did you hire a rookie copywriter to ghostwrite that review?

    “Aaron Wall is like the God of Search Engine Optimization. He commands $500 per hour for SEO consultation and the companies that hire him are happy to pay it.”

    Your review reads just like Aarons sales letter, and is completely devoid of any compelling reasons why this book would benefit me. And no, him being the “God of SEO” is not good enough.

    Turn down the hype.

     
    Comment by
    2006-12-15 10:29:10
    MyAvatars 0.2

    I am looking for a SEO book or even site that i can subscribe to.
    Of coz it will be best if its free update for life.
    Do give us a few others suggestions
    Thanks

     
    Comment by Gary
    2006-12-15 10:49:33
    MyAvatars 0.2

    Does the book cover whitehat, greyhat and blackhat SEO techniques?

     
    Comment by Joe
    2006-12-15 11:34:03
    MyAvatars 0.2

    This is the first reviewme blog post i have seen, what a cool concept. :D

    The book is only worth the money if your going to take the time to practice what it preaches. The book will cover all the basic SEO ideas and then some, but if you don’t put an hour or two a day into your site, you wont get anything out of it.

     
    Comment by John Chow
    2006-12-15 11:40:26
    MyAvatars 0.2

    Nick - That’s just my writing style.

    Gary - All whitehat.

     
    Comment by David Mackey
    2006-12-15 19:34:47
    MyAvatars 0.2

    Thanks for the recommendation. Definetly going to check into it.

     
    2006-12-16 20:23:25
    MyAvatars 0.2

    [...] SEO Book Review Aaron Wall is using ReviewMe. His book,I’m sure, will be amazing. (tags: advertising reviewme) [...]

     
    Comment by Heta Deals
    2006-12-18 00:42:12
    MyAvatars 0.2

    So when will you reccomend a blackhat SEO book? Does Aaron upsell that?

     
    Comment by John Chow
    2006-12-18 00:57:52
    MyAvatars 0.2

    I don’t do blackhat and wouldn’t recommend other do it either. Aaron doesn’t seem to have anything else to sell you after this book.

     
    Comment by Brendon
    2006-12-18 03:57:02
    MyAvatars 0.2

    I’m always amused when people think a $79/$100/$whatever book is too expensive.

    It has nothing to do with the price. It’s always about the value.

    I followed Aaron’s book and had my site generate $5,000 a day in sales.

    I wrote up a case study on it at ww.seobookreview.com (you’ll see the actual stats). It’s an affiliate site, which does lessen (I think) the perceived independence of my review - but the book did what I say and more.

    (If you want to buy it, buy it here from John’s affiliate link.)

    Now I’ve used Aaron’s book to do some work on an affiliate site that generates in excess of $1,200 USD a week.

    It’s hard to write a positive review without hype - because hype works. In Aaron’s case it’s hype well deserved.

     
    Comment by Mario Sanchez
    2006-12-18 12:45:12
    MyAvatars 0.2

    I am always amused by people who say “it’s too expensive” when referring to a $79 ebook without even knowing what’s inside. $79 for Aaron’s book is nothing considering the amount of knowledge you can find inside. It can easily save you months of trial and error (how much is that worth?). If Aaron were a real estate guru he would be charging $5K for three-day “bootcamps” covering only parts of his book…Fortunately, for all of us, he doesn’t operate that way and practically gives away his knowledge through an ebook that is not only outstanding, but also updated regularly at no cost (so you are getting updated seo knowledge forever…). I call that a bargain.

     
    Comment by Frank
    2006-12-19 11:02:37
    MyAvatars 0.2

    If you look at alternative books on SEO, you will find cheaper books, but most of them have outdated content and therefore not worth the money. $79 is nothing; you will make a lot more after reading it.

     
    2006-12-20 16:10:32
    MyAvatars 0.2

    [...] Before heading off to the Elite Retreat, Lee sent me a ReviewMe request to review his new Keyword Tracker service. Lee is the second Elite Retreat leader who has asked me to review one of their products (read my review of Aaron’s SEO Book here). I’m expecting a ReviewMe request from Shoemoney and Dave Taylor any day now. [...]

     
    Comment by Marcus Wickes
    2006-12-20 17:41:46
    MyAvatars 0.2

    If I didn’t have to deal with whiners all day at work, I might be ammused by some of the comments for this post. I don’t understand how some people think a 300+ page book on the latest SEO marketing techniques is not worth $79. I work with a consulting company that charges 100x that price for similar training. Aaron would be smart to charge much more for his service and then try to upsell more products. But his book (which I purchased as light reading material 6 months ago and received updates since) simply lays out the basics of marketing and builds on every imaginable topic of SE marketing. Sure his grammar and spelling could use a bit of help but he discusses topics in a very organized manner that makes it easy for an average webmaster to understand.

    And with a no-questions-asked refund guarantee how can anyone complain?? I have no conscience, but I would feel guilty if I even considered asking for a refund after reading even the 22 page overview that starts the book.

    Oh, and I have never met Aaron and hate affiliate marketers. I’m just bored and pissed off at work so this was a little venting opportunity to talk about a product that I have enjoyed.

     
    2006-12-21 13:30:23
    MyAvatars 0.2

    [...] “John Chow put up affiliate links in his review of my ebook, and I can tell you that his review paid for itself the first day.” [...]

     
    2006-12-21 16:08:56
    MyAvatars 0.2

    [...] Three days ago, I received what has to be the strangest ReviewMe review request to-date. Normally, a ReviewMe review requires that I do a bit of work and spend some time with the product submitted for review. For example, I had to read the 300+ page SEO Book from Aaon Wall in order to review it. My review of Lee Dobb’s Keyword Tracker required me to use it for a few days before I could post my findings. I happily do this because I know these advertisers are paying $100 for the review so they expect a certain level of quality and professionalism. [...]

     
    Comment by Andy
    2006-12-26 16:00:45
    MyAvatars 0.2

    I purchased this book and your review was dead on
    Aaron did a great job and does a great job with this book/site

     
    Comment by swollenpickles
    2007-01-04 05:28:34
    MyAvatars 0.2

    I’m really interested in this book. $79US may be stretching me at the moment though.
    I’m kinda old fashioned, so for $79 I’d be hoping for a hard cover book. :P

     
    2007-01-05 18:23:30
    MyAvatars 0.2

    [...] When Aaron Wall asked me to review his SEO Book (aff), I signed up as an affiliate before posting the review. Signing up as an affiliate allowed me to track any sales that may result. It also allows Aaron to measure the effectiveness of his advertising efforts. Aaron made this blog post a few days after the review was posted. I have not tracked sales from most of my ReviewMe reviews (because I do not generally track that granular), but John Chow put up affiliate links in his review of my ebook, and I can tell you that his review paid for itself the first day. [...]

     
    Comment by Sandis
    2007-01-06 07:05:30
    MyAvatars 0.2

    Well, its pretty funny how many of you are crying about 79$ ebook.

    Did you know that good SEO tools costs hundred to couple hundreds a piece.

    Do you know that stompernet costs thausands a year?

    Why you are crying? Poor students.

    Of course, if you expect magic happen then forget about that. Content and links + heavy work is still the way to go. Of course, there are couple strategies and tactics you could use, blogs are great example to mention, but its still work.

     
    Comment by Andrew
    2007-02-05 17:33:37
    MyAvatars 0.2

    I recently got this book and am in the process of reading it. So far it’s been very enlightening!

     
    Comment by Sunny
    2007-02-06 12:57:50
    MyAvatars 0.2

    ok John, I read your review and im convinced. I’m going to buy it under your affiliate link.

     
    2007-02-12 22:27:46
    MyAvatars 0.2

    [...] the blog, so I added them to the revenue total. The free stuff I received was a copy of the $79.00 SEO Book and an $89.95 kissing [...]

     
    2007-02-15 14:16:13
    MyAvatars 0.2

    [...] This is why I like promoting AGLOCO so much. Sure, it’s nice to be paid $35 when I sell an SEOBook, or $25 when I sign up someone to Text Link Ads, but it’s better to be paid over and over [...]

     

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