SEO is a big part of online marketing and the amount of traffic that comes from organic SERP’s is enormous. If you have an online presence, you have to know the fundamentals of search engine optimization or you’ll fall behind your competitors, lacking in traffic, conversions, and profits. Personally, SEO is so important that, without it, I believe your website won’t get indexed for the right relevancy you’re trying to establish online. We often hear about the basics of SEO, like having the right meta tags, formatting, authority links, high quality content, etc., and it can become very confusing, sometimes leading us to apply elements that hurt our website and ultimate strategy. However, if we know what not to do, then we might have an easier time sticking to the fundamentals that actually work.
After being in the business for over 7 years, and working with clients all over the world, I have a good idea of what to stick to when optimizing my website. If you’re having problems implementing the right SEO strategy, then avoid these strategies and you’ll be on the right track. Let’s get started…
Bloggers become so caught up on external SEO that they completely forget about the on-page elements that are important to rank your website. For example, Google needs your help in determining what your website is about so reads through meta-tags that display this information. These tags provide the necessary information to Google, which helps describe the quality of your work and keyword relevance. Without it, your external link building has no value because anchor text can’t be connected to anything. Here’s an example,
If I’m building links to a page using the anchor â€œlink buildingâ€, then it’s important I have this keyword in my title, URL, and within the content. Now when I create a link, I’m telling search engines the relevance of my anchor to the page it’s linking to. Focus on optimizing your â€œon-pageâ€ elements because this is where SEO started and without it, you have no foundation.
This is another huge mistake that I see many bloggers making and it’s going to destroy your website in the long run. Many bloggers write content and include irrelevant keywords, which confuse search bots and ruin your credibility. Incorporating the right keywords will increase your brand and drive the right type of traffic to your blog. Even with so much information available online, bloggers forget the fundamentals of choosing the right keywords. For example, they forget to…
- Write relevant content
- They go too broad, destroying their niche
- They don’t do the correct research
- They over-research, which causes confusion
The next time you write content, it’s important to create an outline that will keep you on track throughout the process. It’s also a good idea to write down a handful of relevant keywords and keep referencing them as you write.
Over the last several months, we’ve seen enormous changes in Google search and how it now determines relevancy. The search engine has been tweaked to improve user experience by exploring the way people perform searches online. There has been a trend developing in recent months, where people are more targeted and incorporate long-tail keywords in their search. How has this effected the way Google displays results? Simple…
Relevancy is more important now than it ever was before. You need to be relevant when writing content, engaging with users, and even building links to your website. Instead of building links from different websites, it’s important you focus on those that have common content and offer the same quality. The mistake I see many people making is they waste time and effort building links from irrelevant websites, which, instead of helping, destroys their blog. These are poor quality links and should not be incorporated into your link building efforts.
Going forward, always skim through the website and only build links from those that are relevant to you. You’ll get a boost in the SERP’s and build credibility at the same time.
Bulk Link Building
It’s unnatural to have more than a few links built to your website in a week or even a month. You have to remember that Google uses a sophisticated method of determining natural links from those that have been done in bulk using a software or cheap service. Bulk linking is unnatural and can lead to several non-relevant links being sent to your website. This can have a negative effect on your website and even get you red flagged from the Google search results. Follow these simple rules to protect you the next time you are building links…
- Build natural links using manual methods
- Make sure they are relevant
- Don’t use software or other cheap services
- Always review your link profile to make sure you’re getting only the best links
- If you’re hiring a company, do a quick review to check their credibility
Low Quality Content
Those of you who spend no time creating content are setting yourself up for disaster going forward. Google has emphasized the importance of high quality content and they have tweaked their search engines to give priority to those with the best content. No matter how much link building you do, if you don’t have high quality content, you’ll drop in the SERP’s and your competitors will take over. High quality content has been known to produce higher engagement, more natural links, social media engagement, and you have more flexibility with keyword density when your content is longer than the norm.
Always focus on high quality and ask yourself this question: What is your visitor looking for when they arrive on your website? This will help you make tweaks along the way!