Regardless of the kind of website that you run, you want to attract quality and relevant traffic to that site. This is just as true with blogs as it is with online stores and company sites. And yes, it is wortwhile to build up your presence through social media and other means, but I think we all realize that ranking well in the search engines for your target keywords is positively invaluable. And to do that, you need to arm yourself with the right kind of data.
And this is where SerpFruit wants to lend you a helping hand. Let’s dive right into today’s review and see what this new online tool has to offer for all the website owners and managers in the audience.
A Healthy Helping of Fruit
Before we really get started, I already have one small suggestion. On some pages, the service is referred to as SerpFruit (stylized one-word), but other pages call it Serp Fruit (two words). They should really decide on one or the other and be consistent with the brand messaging.
So, with that out of the way, what exactly is SerpFruit? It is an online service that helps you better understand the keywords and search engines that are driving traffic to your site. At this time, you can only view this data directly on the website itself after you log into your account, but they plan on offering a new feature in the future wherein you can opt to receive automated reports via email on weekly, monthly or quarterly basis.
It’s true that SerpFruit is relatively barebones at this moment, but the developers say that they have “a long development road map for updates and new features,” so this tool will continue to evolve and improve over time.
Connected to Google Analytics
While there are some public measures of your website traffic available, they may not necessarily be the most accurate or reliable. To this end, SerpFruit does need to gain access to your Google Analytics account in order to view your data and statistics.
Some of you may be hesitant to grant access to your Google account and this is a very valid concern. That being said, it should be noted that SerpFruit is limited to read-only access to your Google Analytics data alone; it won’t get into your other Google data and it can’t change any of your Analytics settings.
The upside to this is that the data collection for SerpFruit will already tie into a that you’re likely already using. If you manage multiple websites through Analytics, SerpFruit can handle that too; you simply choose the domain from the pull-down menu.
Reporting on Search Engine Performance
So, what do you get in your report?
The SerpFruit report is essentially broken down into two main sections. The first section, shown here, illustrates some basic data about the traffic to your website. The pie chart on the left breaks down the traffic that you are receiving from each search engine; for most of you, the vast majority is probably going to be Google. On the right, you’ll get some quick stats for total visits, unique keywords and total referring search engines. You can view this data for the last month, 2 months, 3 months, 6 months or 12 months.
The second section lists the keywords that sent organic traffic to your website, ranked by the number of visits that each keyword sent. You’ll also see what search engines were used with each keyword that generated those website visits.
Moving forward, the SerpFruit developers plan on expanding the reports to include integrated rank tracking for keywords in the major search engines too.
And How Much Does This Cost?
Everything is still very fresh off the press with SerpFruit. Indeed, they only just opened the online app to alpha testing as of October 18. There may still be some kinks to iron out, but that’s why there is alpha (and beta) testing.
And so, for the time being, you can get the SerpFruit traffic report for free. SerpFruit won’t directly increase the amount of traffic that your website receives, but when you use this app to carefully monitor your keywords and stats, you can catch those trends early and prove that your strategies are working.