SerpFruit Keeps Tabs on Your Search Engine Performance

Regardless of the kind of website that you run, you want to attract quality and relevant traffic to that site. This is just as true with blogs as it is with online stores and company sites. And yes, it is wortwhile to build up your presence through social media and other means, but I think we all realize that ranking well in the search engines for your target keywords is positively invaluable. And to do that, you need to arm yourself with the right kind of data.

And this is where SerpFruit wants to lend you a helping hand. Let’s dive right into today’s review and see what this new online tool has to offer for all the website owners and managers in the audience.

A Healthy Helping of Fruit

Before we really get started, I already have one small suggestion. On some pages, the service is referred to as SerpFruit (stylized one-word), but other pages call it Serp Fruit (two words). They should really decide on one or the other and be consistent with the brand messaging.

serpfruit-header

So, with that out of the way, what exactly is SerpFruit? It is an online service that helps you better understand the keywords and search engines that are driving traffic to your site. At this time, you can only view this data directly on the website itself after you log into your account, but they plan on offering a new feature in the future wherein you can opt to receive automated reports via email on weekly, monthly or quarterly basis.

It’s true that SerpFruit is relatively barebones at this moment, but the developers say that they have “a long development road map for updates and new features,” so this tool will continue to evolve and improve over time.

Connected to Google Analytics

While there are some public measures of your website traffic available, they may not necessarily be the most accurate or reliable. To this end, SerpFruit does need to gain access to your Google Analytics account in order to view your data and statistics.

serpfruit-analytics

Some of you may be hesitant to grant access to your Google account and this is a very valid concern. That being said, it should be noted that SerpFruit is limited to read-only access to your Google Analytics data alone; it won’t get into your other Google data and it can’t change any of your Analytics settings.

The upside to this is that the data collection for SerpFruit will already tie into a that you’re likely already using. If you manage multiple websites through Analytics, SerpFruit can handle that too; you simply choose the domain from the pull-down menu.

Reporting on Search Engine Performance

So, what do you get in your report?

serpfruit-report

The SerpFruit report is essentially broken down into two main sections. The first section, shown here, illustrates some basic data about the traffic to your website. The pie chart on the left breaks down the traffic that you are receiving from each search engine; for most of you, the vast majority is probably going to be Google. On the right, you’ll get some quick stats for total visits, unique keywords and total referring search engines. You can view this data for the last month, 2 months, 3 months, 6 months or 12 months.

The second section lists the keywords that sent organic traffic to your website, ranked by the number of visits that each keyword sent. You’ll also see what search engines were used with each keyword that generated those website visits.

Moving forward, the SerpFruit developers plan on expanding the reports to include integrated rank tracking for keywords in the major search engines too.

And How Much Does This Cost?

Everything is still very fresh off the press with SerpFruit. Indeed, they only just opened the online app to alpha testing as of October 18. There may still be some kinks to iron out, but that’s why there is alpha (and beta) testing.

serpfruit-price

And so, for the time being, you can get the SerpFruit traffic report for free. SerpFruit won’t directly increase the amount of traffic that your website receives, but when you use this app to carefully monitor your keywords and stats, you can catch those trends early and prove that your strategies are working.

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11 thoughts on “SerpFruit Keeps Tabs on Your Search Engine Performance”

  1. John Gibb says:

    hey

    This one looks interesting

    I wonder if they integrate with Clicky or other Analytics

    I own 300+ aged domains/niche blogs and I’m always on the look out for new Analytics and site tracking tools

    For example, this month, I’ve got into LeadPages for split testing URLs and building any type of page (sales letters, squeeze pages, you name it…)

    I guess you’ve written before on it?

    1. Ian Treibick says:

      Hi John,

      Clicky does offer an API so it’s certainly an option. What features of Clicky would you like at your fingertips? Real time data? Referrers? Other?

      Thanks for checking out SerpFruit!

  2. Troy Vayanos says:

    Thanks for sharing Michael,

    I don’t think you can ever have too much information when it comes to traffic to your blog and statistics. Hopefully this will provide some more valuable information for us bloggers.

    Cheers

  3. faisal says:

    Nothing beats free, not today, not ever.

  4. I. C. Daniel says:

    SerpFruit seems to be on the good way!

  5. Edson Hale says:

    Soon after reading this post when I registered at this plugin I was surprised to find that total 900 keywords are working to increase traffic on my blog while actually I was using just 200 out of them. Now I will write another post on each of remaining 700 keywords to monumentally increase traffic on my blog.

    1. Ian Treibick says:

      This is awesome Edson!

      Exactly the results we were hoping to provide you with 🙂

      I’ve been considering releasing a free report that I actually wrote a couple years ago on how to identify the “Low Hanging Fruit” keywords (pun intended) for your business, when I wrote the report the process of identifying your keywords involved hours of research, however with SerpFruit you can do it in minutes.

      Is that something that you would be interested in?

  6. Arbaz Khan says:

    SERPFruit seems a great tool to me to keep a watch on the search engine performance of my blogs and sites and different properties.
    Thanks for sharing this with us.

  7. Ian Treibick says:

    Thanks for the review Michael!

    I’m so happy your all finding some value in SerpFruit.

    We are very interested to hear your feedback and suggestions, we are just getting started and it would be awesome if we could turn SerpFruit into exactly what you want!

    Very excited to hear any and all feedback.

  8. This site is going to be dead soon. Once google locked its keywords and soon it’ll lock Analytics as well. We can’t depend on Google anymore. Let’s go Bing!

    1. Ian Treibick says:

      It’s true that the majority of your traffic from Google will show as “not provided, however it’s also important to note that right now the average data for our students includes traffic (and keyword data) from 11 sources.

      How many engines are referring your site traffic? I think you will be surprised to find out 😉

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