Should You Blog About Your Passion?

When it comes to choosing a topic for a blog there are two popular schools of thought. Some bloggers maintain that you should aim to blog about something you are passionate about. On the other end of the spectrum, many authorities disapprove of this and instead claim you should select a topic to blog about based on it’s profitability.

Today I’d like to examine the arguments from both sides to try and give you a better understanding of your options.

Content Creation

One of the key problems that many bloggers face once they have started to blog is actually how to monetize their writing. After all, while many bloggers are perfectly comfortable writing purely for the joy of expressing themselves and meeting like-minded individuals, many of us, if we’re honest, would like to earn some money from our blogs.

It follows of course that some topics or niches are far easier to monetize. For example if you set up a personal finance blog and manage to build up a significant readership you will likely have advertisers queueing up to sponsor your site. Even if not, there are a range of affiliate programs offering big payouts and even Adsense can pay handsomely in niches such as this.

Speaking as someone who has done exactly this in the past, I can tell you that the financial benefits can be very satisfying. The problem however is that if your chosen topic isn’t something you are genuinely interested in, not only can this lack of enthusiasm spill over into your writing, making for a lacklustre blog, but even worse you may get bored of posting altogether.

Blogging should be a pleasure and having to force yourself to write about something you have little interest in isn’t for everyone, irrespective of the potential financial gains.

On the flip side, should you choose a topic you are passionate about then creating content can be both easy and ejoyable. But if you’re not making much money from your writing is it really worth your time? Only you can decide.

Time Management

It has been claimed that if you blog about a passion of yours, you may struggle to delineate between work and play. You may spend so long working on your blog that if you worked it out, your hourly rate would be better if you flipped burgers at McDonalds.

However is this necessarily a bad thing?

Numerous studies of highly successful people show that this group of people often struggle to find the line between work and fun because to them they are one and the same thing. If you love dogs and you naturally spend time on dog forums discussing them, then if this can help to build your own blog at the same time, what is the problem?

Furthermore, if you are running a blog on a passion or interest of yours, then the content for posts will come naturally to you. You could just be out doing your hobby and suddenly think “ah, this would make a good blog post”. Often ideas come to you spontaneously.

On the other hand you’re likely to be far more efficient with your time management if you are creating a blog based purely on a profitable topic. You’re likely to set out to write an article, get it completed as quickly as possible (to get it over and done with) and then shut down your computer to do something else. So you may find you have more free time *and* money. And you can always use this free time to indugle in your passions outside of the blogosphere.


Pleasure is a difficult beast to put your finger on but let me try to define my meaning a little further. Quite simply, how much do you enjoy running your blog and all the tasks that involves?

Making a profit is nice, but isn’t a major part of the “internet dream” to be doing something you love?

How wonderful must it be to wake up each morning full of enthusiasm, energy and ideas rather than simply dragging yourself into the office because you know that you *should* be working rather than because you *want* to?

Running a blog on a topic you’re passionate about will likely be far more of a pleasure for you than running a blog on bad credit mortgages, though the money you could earn from a profitable niche may enable you to do things that simply wouldn’t be possible if you just followed your passion.


Many of us would like to earn a living from our blog, but quite how much you’d like to earn may impact your final decision on focusing on your passion or potential profits.

Earning some pocket money or even a low monthly wage may be enough to satisfy you if you are immersed in a world you love. But equally you might be keen to try and become a six figure blogger and this is typically far less likely with a blog about bowling than one about household insurance or camcorder reviews.


Networking – whether that is getting involved with social media, commenting on other related blogs or being active in discussion forums – is a key element to a successful blog.

Social networking in this way can help you to market your content, increase your readership and make new friends and business contacts along the way.

If you’re not passionate about the topic of your blog then you need to ask yourself how much you will enjoy this aspect of blogging. Will connecting with others, sharing content and discussing ideas be a struggle or a pleasure for you?

Will you be able to force yourself to do it at all, or will you simply have to accept the fact that the idea really doesn’t appeal and so you’ll instead try to market your blog using other techniques?

No Right Or Wrong Answer

The goal of this article is not to convince you that one method of choosing a blog topic is better than the other, but rather to delve into the topic and highlight a few important points for consideration. Only you can analyze the topics covered here and decide what is right for you.

Just remember to take your time and carefully consider the options before jumping in because starting a blog is arguably the hardest part of all. Once you have created content, built links and are receiving regular visitors you have an asset that you can leverage and build upon. It would be a shame to put all that work in only to find that you made the wrong decision in the first place.

Richard Adams is the creator of WpSplitTester, a new WordPress plugin that launches today and is designed to help you maximize the affiliate profits from your blog by using effective split testing.

37 thoughts on “Should You Blog About Your Passion?”

  1. Interesting! I am a new reader, and have been going through some old posts. Does this mean you will be sharing some of his old posts over the next several days? I am hoping that this is the case.

    1. Some bloggers do recycle posts or dig up old ones and update them for the current time and readership…I don’t think that was the case here since it was a guest blogger who wrote this.


  2. Gina says:

    Very interesting post. I’m leaning more towards blogging about your passion, rather than your expertise. Then again, if what you’re an expert on is something you are passionate about, then kudos to you! I definitely agree that how you feel about your topic shows when you write, thus affecting the quality of your article.

    I’m one of those bloggers who started blogging long before it became popular. I somehow miss those days.

    1. Finding a way to blend in your blogging of past to the blogging of your expertise will make for an interesting website…I think that’s similar to this site, except for the glits and bling going on here ๐Ÿ™‚

    2. Nigel Chua says:

      Well, I do agree with the Guest Blogger that anyone should in fact blog based on passion, yet, we can before we start blogging, identify first the passions that we have (i believe most of us has more than one hobby/passion that we enjoy doing), and by doing diligence of research, we can find out 1) which passions we lean more favorably and 2) which has more profitability as compared to other bloggable passions, and from there look at what we can contribute as a blogger in that particular passion.

      I think it boils down to knowing oneself and what one can offer, and then getting down to really doing it. =)

  3. Those two things can be incorporated into one blog. If your passion is not that profitable then all you have to do is just find another passion.

    How hard is findig another passion?

    1. You don’t have to find another passion. Just write about what you love and it will naturally grow.

      1. Doesn’t make sense!

        Do you think that your passion and wrting about what you love is different?

      2. exactly…and just stick with it over time…make a committment that you will write x number amount of times per week and soon enough the traffic will come.

      3. I disagree with you. There are alot of people online trying to do the same thing, make money. It’s not as simple as write what your passionate about if you ask me.

      4. If you take that approach you will grow but I doubt it will be very fast. I think there is alot to learning how to market on the internet and it’s not just about writing about your passion

  4. Yasagun says:

    Blog about our passion will be more interesting since what we do is about what we like to do. But it’s not the only way to blog because not every passion will give us profit. It is important to think of when we make money through blogging.

  5. I definitely believe passion is important in blogging, and in life. I agree with Tim Ferris that excitement is the goal and boredom or apathy are the enemy. If you’re not getting up excited about what you do every day, why bother?

    However one thing I would add is that while passion is essential, all the passion in the world can’t change the fact that it’s still hard work. Blogging is lots of hard work. And no matter how passionate you are, there will be days when you’d rather be doing something else, or have to struggle for a topic, or get frustrated that you write and write and blog takes time to grow. It’s going to happen.

    So have the passion, but bring a little discipline with it.

    -Eric Dobson

  6. I don’t think you should because people on my website don’t care about you.They care about interesting things.For example:How to’s,and info on apollo 13.

    1. Enoch Fung says:

      Psssst, Brad. The CSS on your About page is skewed! Might want to fix the sidebar nav. ๐Ÿ˜‰

  7. Sonia says:

    Interesting post Mr. Chow.

    I believe having a passion and then writing quality content about it is key. If you’re an expert in a certain niche that you’re passionate about and it shows in your writing then most likely others will find it interesting too. Eventually, the profits will follow (as long as the right Internet marketing techniques are applied). Just have to believe in what you do and never stop achieving your dream goals.

    1. Sonia John did not write this post.

      Author of this post is Richard Adams

  8. Regardless of your passion, you can turn it into money. I don’t care what it is, there is a way if you truly want to do it.

    1. Ivan Walsh says:

      I closed a blog recently which I was โ€˜passionateโ€™ about โ€“ and it was making money!

      But, it was not making the money to justify the time/effort. I think this is what needs monitoring.

      Is the website profitable?

      If not, try to resolve it or start another. No point flogging a dead horse.

      Does that make sense?

  9. Scott says:

    I agree with profitaddiction. Interesting differs for so many people. There is 100% chance that others will share your passion. I do have more than one passion, but my site is all travel because I can relate anything to travel. However, it is difficult to get traffic, but I am getting there.

  10. Great post! I definitely blog about something I’m passionate about…my career actually, and helping students and new professionals. So to me, it’s kinda fun. I don’t have to pay for content writers or anything like that because my knowledge base on the topic is so extensive.

    The challenge will be to stay consistent with it!

  11. Fazreen says:

    Interesting post. I faced this problem at my early blogging time. But now I know what I want for my blog

  12. Grab a niche that you can make the most money with! just stay determined! ….

    easier said than done huh?

  13. In my opinion, the amount of knowledge of internet marketing for someone like me must have to be a successful 6 figure blogger is actually more than the knowledge I have attained getting a B.S. in my chosen field. In effect, this means I must spend 40K in online education and do all the studying myself in order to figure out what choices to make, which direction to go, and how to maximize my blog. Hmm.

    1. Just like anything, it’s going to take research…the hard part is getting traffic. If you write about your passion and you stick with it, then the traffic might come 6 months from now, 1 year from now, even later…the job for you is to find way to monetize your niche traffic…that will take research.

  14. d3so says:

    Every blogger must read Crush It! by Gary Vaynerchuk.
    He explains things really well. I’m pro-passion blogging and even though I don’t have one specific passion, I’m more like a “Jack of all trades”. I’ve gone experimental with my blog by writing about my online & offline adventures.
    And if you’re niche isn’t profitable, MAKE it profitable by creating your own products. Be the first to stand out and you’ll set a path for future bloggers in that niche.

  15. i think you should blog about something of which we have knowledge about.And something we like.

  16. hi John-
    nice post… as a blogger who has written daily for over two years about all that I’m passionate about, the writing comes easily. I have my niche- but it is really a full time job to do it right and that is why I’m not profiting like I wish I could. Must dedicate more efforts to this. Thanks for the nudge-

  17. I’m very much in the blog on a topic you enjoy camp. The writing of posts flows so much easier when focusing on a passion or area of interest. Providing your blog is high quality it will generate income. Of course it’s a bonus if your passion is also in a profitable sector.

  18. cool post, packed with awesome info. Thanks!

  19. jtGraphic says:

    You’ve got some great insights. I did a post with a sub-section devoted to the same topic. It was great to hear it expounded upon.

  20. If you can motivate yourself by money than yes money making blogs for you. But if money wont than you should go for passion only.

  21. If money isn’t important to you, then yes.

    If you’re doing it to create online income, do some extensive keyword research to see whether there is a sizable market and relatively little competition?

    If not, then move on to another topic.

  22. I see no option but to write about the subjects you are passionate about. I think this is the easiest way to create a popular blog.

    If a dog lover writes about rocket science, the blog will fall flat after two posts. Maybe because of the amount of non-sense that’s posted, it might turn into a humor blog.

    Jokes apart, I think writing what you love and loving what you write is the simplest and most effective success formula.

    Money comes after you’ve built a credible blog.

    1. What if your passion is really low paying niche.

      What you will do than ?

  23. Michelle says:

    hi John-
    nice post… as a blogger who has written daily for over two years about all that I’m passionate about, the writing comes easily. I have my niche- but it is really a full time job to do it right and that is why I’m not profiting like I wish I could. Must dedicate more efforts to this. Thanks for the nudge-

  24. What is wrong about blogging about your passion AND keeping SEO and monetizing aspects in mind? They don’t have to be mutually exclusive ๐Ÿ˜‰ SY

Comments are closed.