Six Practical Tips for Better Blog Content

For all the tutorials available online regarding SEO and marketing techniques, you could be forgiven for forgetting about the true key to successful blogging, quality content. It doesn’t matter if you are an SEO genius or have the flashiest wordpress theme around, if your posts aren’t up to scratch, you’re blog will never really take off.

And while keeping the quality up can seem relatively easy when you first start a new blog, after a few months your enthusiasm can start to fade and with it the spark that was present in your early post. So how do you ensure that your content remains attractive to your readers? I try to keep the following factors in mind when both writing and choosing what to write for my blogs.

General Quality

While it is debateable how good your content actually needs to be to rank in Google, there is no debate when it comes to attracting regular readers. Needless to say your content should be unique and grammatically correct but this is only half the battle. Your posts should also be logically structured, well thought out and interesting to read. Almost every subject is now covered by at least one blog, therefore if you want regular readers, your posts need to be interesting enough to compete.

Identify Your Target Audience

When writing posts for your blog, you should not be aiming to please everyone but you should be aiming to please your target audience. This audience needs to be defined right from the start and each post should be tailored to meet their needs. What questions are your readers looking for answers to? What news is your audience interested in hearing about? If you cannot answer these questions, you are not ready to start posting on a successful blog.

Monitor What Your Audience Likes

Use Google Analytics or your choice of analytical software to discern what type of posts get the most attention on your blog. It is not really possible to write what type of content will be the most popular on your blog because it varies both with the niche you are writing in and exactly what type of posts you are best at. But if you can establish what your readers most enjoy, you can not only concentrate on writing more of what they like but you can also stop wasting your time on writing what they don’t.

Be Consistent

Just because you can write in a range of different styles, that does not mean that all of your writing styles should be illustrated within a single blog. Once your blog starts getting repeat visitors, this means that those readers have enjoyed what they have read and you should therefore continue to write in the same fashion. If you have taken an informative and serious tone in previous posts, continue to do so. Constantly changing your writing style leaves little reason for your readers to expect more of the same and therefore little reason to return.

Stay Ahead of Your Niche

If you want to keep ahead of other blogs within your niche, you cannot constantly be late with new developments. If there is news within the niche that your blog covers, you need to post it and you need to do so fast. This is of course particularly important within fast changing topics such as tech and travel but it is not something that you can afford to miss regardless of your niche. The majority of your readers will read more than one blog daily and you do not want to constantly offer them information that they have already read elsewhere.

Don’t be Boring

Finally don’t forget that visiting a blog is supposed to be entertaining. While writing informative posts is important, the most successful blogs have posts that not only teach the reader something, they are also entertaining and fun to read. Don’t be afraid to show your sense of humour in your posts and if you have strong opinions on something, make sure that you illustrate them. There are now so many blogs online that informative content alone is not enough. You have to write with some type of style that separates you from the crowd.

Althaf Ahmed is a professional blogger and S.E.O. Consultant. He is the co-founder of Social Hacks. He recently authored The Twitter Marketing Guide for 2012.


60 thoughts on “Six Practical Tips for Better Blog Content”

  1. arjona says:

    How does one start to get ideas about where to get ideas to write about ? Not everyone is Hemingway and I hear that there are sources out there to gather content based on your niche ? Can you elaborate on this – please ?

    Thanks

    1. AlthafAhmed says:

      @arjona Try using blog curation tools such as storify or scoop it. They will surely help.

  2. Hello John, I really enjoyed the article because it was super simple and straightforward. It’s what we need, concise information in a jungle of knowledge that is the internet.

  3. Jade says:

    As a business owner that is just starting a blog, this gives some great insight in what I need to do. The main thing that I see being an issue is not being boring! My industry is what it is!

  4. Great information, I as well recently started a blog (2 weeks ago). As I continue to learn and read books such as The New Rules of Marketing and PR (By David Meerman Scott) the reoccurring theme seems to be know your audience. This makes sense because in the real world when we sell a product/service we know who are audience is and target them accordingly. I have been renting books from the local library; you might be surprised of how useful this resource can be.

  5. MyWealthMaster says:

    great information mr chow… i’ve learnt alot about having a good blog from you.

  6. enzo testa says:

    Good tip john. Always a wealth of info. Thank you

  7. Don’t be boring is a very important tip for bloggers without imagination enough

  8. Jen says:

    It helps to poll your readers as well. Ask them what they want to read. It can be an informal poll asked in the body of the post or it can be an actual poll installed with a plugin.

    Humor goes a long way in retaining readers.

  9. fas says:

    Very well said, the humour part should be added occasionally.

  10. Tribalblogs says:

    Don’t forget a call to action in the post. These days Google and other search engines are really looking for engagement with readers so be sure to ask them (in so many words) to leave a comment.

    1. @Tribalblogs I agree with you. And I always do that.

  11. magicdoll says:

    Love your blog! You always have so much great information… I was wondering… where did you get the ‘active daily readers’ plugin? 🙂 I want it! LOL

  12. Stefanie says:

    Yeah and a lot of your content you have already said a hundred different ways and here is one hundred and ONE!

  13. Love that last point: “Don’t be boring.” Thanks for the tips.

  14. Love that last point “Don’t be boring.” Thanks for the tips.

  15. I totally agree. http://www.lovemiamiblog.com is in it’s bare infancy but definitely offers that uniqueness of expression!

  16. Gemscool says:

    i think is the best i ever read thanks..

  17. thanks John these 6 practical tips is very nice, hopefully can help my blog become more qualified

  18. great tips John, i hope can help my blog become better

  19. doablefinance says:

    This is well written and right on the target.

  20. maxwell says:

    Thanks for the tips. Johnchow.com never get me bored. 🙂

  21. HiepNguyen says:

    Content is the King. Thanks for your share!

  22. leecoleonline says:

    I like the focus on content. So often we tend to focus on things like keywords. That’s just the shell the content falls in. The more I do this, the more I realize that this is a game of who has the best “been there, done that” content.

  23. Toddjir says:

    John,

    Another great post. So many people are in a rush to make money, they forget about quality. I once told someone in order to make money from a blog, write great content everyday and wait about a year and then monetize. I think the person looked at me cross eyed and about fell over.

  24. BobRoberto says:

    This is really awesome article for every blogger.

  25. Topstuff says:

    It’s about great effort and dedication.

  26. darinholic says:

    Again, people first, google seond!

  27. philin says:

    I agree with what’s written here.

  28. Andrea Hypno says:

    I’d say that don’t be boring is really something every blogger should keep in mind especially on long posts. But all the other advices are pretty good too. Thanks for such a useful reminder.

  29. You must also dare to stand out, provoke a little, create debate within your niche and be the first news within niche.

  30. RJ Mdprima says:

    Contents of good quality & entertaining..got that. Thanks

  31. Thanan says:

    Content is very important for attraction many visitors to your blog.

  32. MoigioiForex says:

    When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today’s business-to-business entrepreneur.

  33. DesignMotoBlog says:

    I completely agree that it’s very important to monitor what your audience likes and needs. I usually use Google analytics and check keywords which lead readers to my blog. Sometimes they are really unexpected.

    Thank you for the useful data, Althaf!

  34. DesignMotoBlog says:

    I completely agree that it’s very important to monitor what your audience likes and needs. I usually use Google analytics and check keywords which lead readers to my blog. Sometimes they are really unexpected.

    Thank you for the useful data, Althaf!

  35. DesignMotoBlog says:

    I completely agree that it’s very important to monitor what your audience likes and needs. I usually use Google analytics and check keywords which lead readers to my blog. Sometimes they are really unexpected.

    Thank you for the useful data, Althaf!

  36. DesignMotoBlog says:

    I completely agree that it’s very important to monitor what your audience likes and needs. I usually use Google analytics and check keywords which lead readers to my blog. Sometimes they are really unexpected.

    Thank you for the useful data, Althaf!

    1. AlthafAhmed says:

      @DesignMotoBlog You are welcome DMB!

  37. anshuldayal says:

    I like Barr corbett from think traffic noted in one of his posts on how to write “epic shit” to stand out from the crowd of blogs all talking about the same thing.

  38. Actually, I am always monitoring the visit data of my blogs. I agree that knowing the interest of the visitors and the target visitors is really important so that the focus of articles for the future publication will be about those popular subjects which is the reason why visitors visit your blog. In one of the blogs, however, I just can’t write blogpost about the possible content that the visitors are looking for because they are adult related. 🙁

  39. I agree with the guest blogger. You really have to be creative and take time to create quality content. You cannot just kick out a post in 5 minutes and expect it to draw peoples attention. It has taken me over an hour per post in most cases on my new blog to ensure that I am writing good content with proper SEO. You can make some serious money only but it takes dedication to quality work and time.

    Happy Blogging, Randy

    http://makemoneywithrandy.com/

  40. First find aurdience interest and then write for search engines.

  41. A great post. Give the people what they want. Don’t try to write for Google or keywords. Write for your readers and study what they like. Should be required reading for any new blogger.

  42. AnnaCastello says:

    Great post, really enjoyed this! Thank you

  43. RJ Mdprima says:

    I’m keeping very keen eyes on the feedbacks here.. I realize that a lot of rewriting needs to be done.. Again thanks JC ..

  44. I started using the WordPress SEO plugin by Yoast. This plugin actually teaches you how to write much better content. It is amazing. By using the page analysis function it trains you to write better by focing you to correct your SEO errors. I love it. BTW, it’s free. No brainer. You can see my write up about it here:

    http://makemoneywithrandy.com/2012/01/take-your-wordpress-seo-to-new-levels-with-this-plugin/

  45. I started using the WordPress SEO plugin by Yoast. This plugin actually teaches you how to write much better content. It is amazing. By using the page analysis function it trains you to write better by forcing you to correct your SEO errors. I love it. BTW, it’s free. No brainer. You can see my write up about it here:

    http://makemoneywithrandy.com/2012/01/take-your-wordpress-seo-to-new-levels-with-this-plugin/

  46. revalina says:

    Great info for me, thanks John Chow

  47. mlyons241 says:

    I am very new to blogs and I look forward to being as smooth as some of you here..I look forward to overcoming the challenges this presents….thanks for sharing

  48. SurmingaWN says:

    6 points, very concise and very useful to stick to in order to be more practical

  49. Thanks John for easy to follow guidelines.

    Best Regards,

    Carmen

  50. Kenny Boger says:

    It a big help for me who is a newbie to blog .

    Huge Thanks from me John.

    From,Kenny

  51. Kenny Boger says:

    It’s a big help for me who is a newbie to blog creation .

    Huge Thanks to John.

    From,Kenny

  52. emgee says:

    very informative. As a new blogger, this is what I really need to know. Thanks a lot!

  53. Nathan Pennington says:

    Thanks for the post. I am in the distance running niche and appreciate this additional information as I am still trying to make my content for runners more detailed.

    Nate

    http://www.rundreamachieve.com

  54. Nesto says:

    looks Like this the place to visit for really cool advice, from a man who knows,I been hearing about John Chow for some time ,I’ll be back.
    i need a lot of work on my blog.
    Ernest

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