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Smart Advertiser At Work and The New Theme

written by John Chow on August 22, 2007

Build Your Online Business Now

Well, it didn’t take long for a new advertiser to take advantage of the new theme. Cash Quests noticed the new look has a popular articles section and went immediately to take advantage of it by purchasing Post Level Text Link Ads on three of those articles.

A Post Level TLA cost $5 to $10 per month depending on the PageRank of the post. When you take into account how much traffic those pages will receive because they’re listed in the popular articles, Cash Quests made a great “thinking outside the box” move. I was wondering who would be the first to put post level links on those posts and now I know. And yes, one of the reasons for the popular articles is to help drive post level ad sales. :twisted:

This Is A Make Money Online Blog

For those complaining that this blog is trying to make too much money, what do you think drives traffic here? The more money this blog makes, the more traffic it gets. The old theme was stuck at $12,500 a month and I wasn’t going to break out of that unless I do a redesign. This is all part of the make money online process. I didn’t do a redesign for the sake of a redesign.

It’s Down by 120 Pixel

newlayout.jpgoldlayout.jpg

A few readers have commented that the new theme pushed the content way down. The content has been pushed down, but not by as a much as people seem to think – it’s down by 120 pixel. However, because the new look is busier at the top, it looks like the content is down by more than it really is.

Nate Whitehill actually made a theme without the Zonda F. That would have put the content higher than the last theme. However, it just didn’t look right without the supercar. Nate will be going over the theme one more time to do some code clean up and correct some formatting errors (like the side scroll).

The theme is designed for viewing at 1024×768. If you can’t see the first post without scrolling it means you should consider getting a higher resolution monitor. It just so happens I am giving one away. Not only am I giving away a 24″ wide screen LCD but I’m including a signed copy of The 4-Hour Workweek as well.

Thanks everyone for the comments on the new theme. We will be using them to further improve the blog.

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Where has the popular articles section gone?!

The new theme is ultra hot.. and just cause your trying so hard, ill bite on the free ebook :twisted:

Thanks. I really love the new layout, much better than the last one. Specially the side bar on the right side. It looks beautiful, those sponsor banners and links and everything. Great Job John

I bought a post level link after I saw this post but there is not lots of John's post available for buying.

I have to say that this is one of the blog that i visit just to learn more and more on how to improve my reggaeton site www.ultraxtreme.com, maybe i will try to seel some ad spot within a month or so and i will let you know if it is working or not guys

i like the new design a lot. i saw nate's blog design, and then daily web ideas, and thought about getting my own re-design done thru nate. darn it, don't wanna look like a biter :D

At first I thought the little banner ads on top for TLA, Adsense, and so on were paid ads, but now I see that they're affiliate links. Probably makes more money that way.

Simon

Hi Guys,
Can any answer this questions that i posted on
2007-08-23 02:05:51.
Hi,
***INTERESTED BUT IMPORTANT QUESTION****
The discussion at SES seem to indicate that link buying is bad. Any ideas??? I have a blog that is approved by TLA, however, I want to make sure google is ok with this.

Thanks everyone.

Great look John...cool, crisp, proffesional.
Can I copy it? Just kidding.
You right, the more money you make the more the rest of us have a chance of making. Keep it up...please!

btw. I tried to purchase some ads via TLA and they didn't go through for me :( In fact my CC company asked me what were these transactions for $1.

i think the new theme will make john chow more moola, then the old theme.

It's slightly more professional than the last one, but still really fugly. :lol:

I’m impressed with the new layout, will surely be a much better performer and earner for you!

Cool thanks :)

Hi,

***INTERESTED BUT IMPORTANT QUESTION****
I love the idea of monizizing the blog with a Text Link ad on a post level.

However, I am afraid that if I have a sponor basically for all my posts, will i not get penelized from Google? Basically how do I word it on the blog so that it does not sound like I am selling Page Rank and Anchor text, but traffic. Yes, anchor text and pr is helpful.

So please clarify becuase i am dependant on that extra adsense revenue and I do not want to do anything to get my blog banned.

Awesome blog and Awesome community, which really is what makes me really enjoy reading this blog!!!
Thank You!

On my 1024 x 768 screen you can't even see the top of the post anymore.

The theme looks good but I can't help but see this detail as a negative I'm sorry!

Lovin the new theme!... :smile:
It's nice. four informative space on top of page.

At least it seems to be loading faster now... perhaps the server was struggling before with everyone coming to check it out at once.

The new theme looks pretty but it's TOO BUSY... at least until I get use to it. :???:

Continued success.

Hi John,
I'm impressed with the new layout, will surely be a much better performer and earner for you! I've done a post on you today actually, discussing yourself, Mr Rowse and Ades - pop over and have a read!

I did a search on TLA and couldn't find "John Chow" anywhere!

How do I go about buying a link?

Here you go! http://www.johnchow.com/go/pltla.php
you have to be logged in to see the inventory of post level TLA.

Image of "wrongs", in attention of J.C. and/or Nate

great design john... I like the fact that you pointed out the true reason as to why you made the design change I think that's very important for people to understand that change is sometimes needed to accompany growth.

cheers

Great idea of Cash Quest to jump on that one, indeed, I actually tried to guest post on some other blogs, but than had to leave in a sudden.

The first post title indeed drops for only 120px which is not much at all, but at least readers can now read a decent looking blog, something personalized, and not the usual theme. Good move for the new design ;)

The new theme is a bit top-heavy with ads. This makes it a little less elegant than before. But, hey, if you're making money and that's the point, more power to you.

The Sage

I smelled Nate as soon as I saw the new template, it looks too much like Nate's style. I love the new look, but it doesn't look original in my opinion.

Simon

I know what you mean - when you look at Nate's site you can see the similarities straight away.

As a designer it must be hard to come up with a truly creative (and fresh) looking theme though - especially for something as functional as a blog.

Personally I don't like this design (too cluttered) but as you said, you are at least clear about the primary objective for your site - to earn more money. Also, aren't you 'wasting' the most premium space on your front-page with an image of a car? I know you love fast sports cars but keeping in line with the theme of this blog (make money online), the car image doesn't fit in and also occupies precious ad space.

I agree. I like a clean looking page with little distraction. But if I made as much money as John Chow I would clutter up my page for the money. lol

As far as the car image goes, he also discusses cars, food etc. So it still fits in with his theme. I've seen a lot of "money blogs" that also have other topics. I like this because it makes it more interesting in my opinion. I'm thinking of doing that too.

The new theme is awesome. The style is very clean. Great job.

I must say that the new theme REALLY ROCKS!!! :lol: Despite of other people are saying now I have more reasons to visit your blog. I just love a professional looking page. In my opnion the internet is full of poorly designed sites.

BTW I saw your apperance on The Lab with Leo... hope Leo gets you in the show more often...

I will be on there one more time.

Very good idea Cash! I've been trying to think outside the box a bit more lately.

Here's what resulted. I think John Chow would be proud :wink: :twisted:

Very Nice, JC is definently rubbing off on you

Nice and evil. :twisted:

Good job and well done in getting in their first - I'm sure there were lots of people rushing up behind you to grab this one.

The new theme really looks great, John. If the old theme got stuck at "only" 12,500$/month, I think that the new one will bring you more money. I look forward to see how much you'll make this month,,,and in the following months,,,It would be interesting to post some of your earnings at the end of this month, so we can see if the new look of your blog brought you some extra cash :wink: Keep up the good work :smile: ( P.S. Could you please visit my blog too and tell me your opinion about it? Thanks :mrgreen:

Obviously this will bring the revenue up.... He's added 10 spots charging $750 per spot. That's an extra $7500 right there :)

Yup the new theme sure will Make the revenue up..........and John Chow also will post up his earnings every month

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Moto says: (8:15:40 AM)

String is not fully formed.

Good luck with your new theme

Excellent theme John! It's wow, and a nice response to Problogger's theme, although i realize you really don't care :D.

That Kumiko is a smarty, even though I can't tell her how I feel instantly on her comments section :evil:

I just checked out nate's site and it is not only clean, hes got some pretty good articles and his blog designs are awesome, I bet hes about to get pretty busy.

Yeah he does have a nice site, and he's doing quite well for someone that's only been around for 7 or so months

That's genius from Kumiko I'll be honest, supposed that's why I'll never be a gazilliobillionaire.

120px is quite a lot to be honest, but I'm not too bothered. RSS all the way ;)

Agreed! Kumiko is well on her way to success... good eye Kumiko!

-Terra

Thanks Rhys! Just wait until I flip the links!! :twisted:

ok i cant hold it much longer: Who thinks that Kumiko and John Chow is the same person hands up! :)

I doubt it, Kumiko has been around since before John told us about his little experiment.

Simon

Not sure what experiment are you referring to but it just strikes me like too many coincidents at once. Try just a two yeah? Lets see Johns furious defense here :D :

1. Why all the secrecy around Kumiko now Cashquests (where he/she does not even refer to himself/herself as Kumiko) blog? While one of the basic teachings you see around for bloggers is to personalize your blog try to find any real personal info about "Kumiko". Imho Kumiko was a fraud since day one and more I read the articles there more it looks to me like its John Chow speaking

2. Given John's ...um...money hunger it I wonder if there is any other blog/blogger receiving here as much free attention / linkage as so called "Kumiko"

3. John admitted few times that he is no stranger (at least in the past) to all sort of self promoting tactics including commenting on his own blog under different IDs etc. I don't see reason why he would not be capable to run another even more blatant money earning blog.

Either way I leave with for you to find your own "oddities" ;) after all more controversy is just what this blog needs....NOT

John, excellent theme. I have actually contacted the company you ordered it from and on the way to suit-up my website as well.