Smart Pricing At Work?
written by John Chow
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I think the new sites, Laptop Gamers and Digital Grabber, are a victim of Google Smart Pricing. I don’t know how else to explain the huge eCPM difference between the new sites and The TechZone.
The Tech Zone’s eCPM is up to five times higher than the new sites. A way around smart pricing is to place the site in a sub domain of the site that is not a victim of smart pricing but since these are entirely separate sites, that is not possible. The only thing I can really do is try to optimize the ads for better click rate. That will have an effect on smart pricing since click rate is one of the factors it looks for.
All I know I have to fix this problem because money is being lost. Digital Grabber is at over 130,000 page views so far this month and made $160 from Google AdSense. It would make up to five times that much if it was not under smart pricing and can match the eCPM of The TechZone.
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Yeah, smart pricing works weekly right? As in if you optimize better and your clicks are being noted as worthy to google, smart pricing’s major penalties are changes week by week, or am I wrong on this?
I am not sure when or how they udpate Smart Pricing. I haven’t read up on it because it has never affected me before. Time to call in the SEO team!
Hi, just wonder if “page views” in your article same as “Page impressions” in adsense reports?
If that is the case and compare with my adsense Page Impression and eCPM, I guess you have been hit HARD by smart pricing.
Do keep us update with your conversation with the SEO team.
Yes page views and page impressions in my AdSense report is the same. Well, AdSense always shows less page impressions than my stats because there are times when Google doesn’t show an ad.