Social Media Marketing Vs. Email Marketing

I agree, using both compliment each other, and thus making you more money.

Yep. There are way to many bogus confrontations in the world. So why pit one marketing technique against another. They all have a place in the marketing mix, with each one reaching a different segment of your audience and serving a different function and purpose.

Hey John,

I also feel that there is no match for the traditional approach of email list. E-mail list efficient and it allows the people have a share in your blog through the free ebook or any other free stuff.

However on the other hand, social media is something that is a part of the trend, if something much better than social media comes tomorrow you have to modify your business model than.

Yeah the money is in the list isn't it!

I'd better use Social media marketing than email marketing, because people usually use social media rather than email...

Yeah, good point about the email marketing. It looks like it really worth trying.

Statistics do not lie, and we all know the money is in the mailing list. Social media and email marketing should be seen as synergestic things, not antogonists. paying attention to both aspects is key to long term sustainability.

For baby sites, it is always wise to focus on traditional methods of marketing on forums and blogs. You can acquire emails from there. I have tried both Facebook and Twitter. It seems has FB has produced nothing but Twitter is hard to monetize from.

no doubt ... aweber is worth to try if people want to focus on email marketing .. the question is how to monetize it ..

I use a mailing list but it is a free one from yahoogroups. It works just fine although there is a possibility of members click other ads rather than links to my posts.

Both are equally good and important, you cant do without each other.

Email marking always better and fast way to get visitors but the problem is that the hosting does not allow such kind of spamming :(

Hey John!
I think it's couple of things the answer of this question xould be based on:
1. Your individual choice
2. Willingness to try other means of monetization
3. Willingness to change as per the media
If the rest f answers are good enough, you can choose the best option for you.

Correct me if I am wrong, but isn't it a big difference in that e-mail marketing is targeted at people who signed up for the service while social media marketing aims at getting new users?

I think you made a good point when you wrote: "Why not do both" But I also think which one works better depends on the kind of blog you have and the kind of readers you attract. I have blogs that attract nearly exclusively search engine traffic and are monetized with Adsense, they do very well without social media ;-) SY

i think the reason people prefer to choose social media is more often email marketing going to spam and it means giving us uncertainty
second, i think social more trustworthy than email

Social Media Marketing can be a big help when you're starting on your blog,but Email marketing is for repeated traffic and boosting your affiliate sales

I think this is just a debate for debating sake. Like say Sony HDTV vs Sony PS3....you can buy and enjoy both. One is complimenting another and there's no point debating them...

I am surely want to be experts in both of social media marketing and email marketing. It will make bigger earn.

Yeah, there's so many false dichotomies out there that people buy into. This is just one more of them.

Regarding "mental barrier in buying" John is right, but some people don't understand that at the point when they buy something they have to think about ROI.
If you buy Aweber for $19 and do nothing it's not investment, it's spending, may be wasting money.
Think of it differently. Think like - I have to do whatever it takes in order to return my $19. The next step, think of how you can make money from this investment. John is right and he pointed out this in his e-book, probably everyone here have read - sooner or later you will NEED e-mail system in order to make money, but it could be cost you much more than $19 today.
The same thing with advertising. Money is a sand. When you squeeze it it will flow away.

I am new in email marketing. I have started with your article series and have to say this series was awesome. I have double upped my earnings in under 10 days. I think email marketing is a very effective way if you d it right.

Makes totaly sense that email still rules but for folks starting out, their lists are so short that the marketing focus probably needs to be where they can get the biggest reach. Social media marketing gives them that outlet.

So even if we were to pit one against the other, maturity of the site could have a lot to do with where the efforts are placed.

I agree with you John. I make far more money off my list than I do off social media.

There is NO right way to market your business. Find and exploit every opportunity available. The business that prospers is a business that has several funnels working to attract clients simultaneously.

I'm a late comer into social media but better late than never. It doesn't matter what type of business that you own (online or offline.) The money is, and always will be in the list.

I love social media marketing to help my site get indexed and an initial jolt of traffic. But I haven't found it to be very useful for selling or converting.

I guess I haven't found the right amount of advertising or niche yet.

Yes, John there is only one thing that rules is E-Mail Marketing. You can make a good amount of money if you have a long list of subscribers. And you only know that because you do have a big one.

This reminds me of the featured article I read when I first came to this site. Social media might have tremendous reach, but it doesn't always have people who are known to take action.

As you have mentioned before, people who sign up for e-mail lists are people who are more inclined to take action. People who have bought from you before are even more likely to take action.

While I agree that email marketing may be effective in some markets, in others, information is king. The RSS feed is all I need for most of the information and/or business resources because I'm subscribed to the right feeds.

The benefit of social media is that in my generation, the 20s-30's, we are very selective. I don't do kindly with unsolicited email in my account, regardless of an established relationship with the originating party. Typically, the only result of email is that I feel like the relationship is damaged. And I'm not the only one!

We're a generation of voyeurs, and the wonderous thing about mediums like Twitter and Facebook is that it gives us an eye in to the lives of those we are interested in. In most cases if any one of those people sent us an email with a link to some business they were involved in, it would have a very Amway type feel.

Now I agree this is NOT always true. Proper market research and targeted ad campaigns can be powerful by providing the right resources and products to consumers and businesses. I've found this to be the case even in this case, I followed the link through to Aweber. However, like Seth Godin posted recently, the mistake most marketers make is thinking that a bestseller applies to different categories. Anyway, enough of my rambling, and for the record, I think Aweber is a great resource which I may use - and if so, I'll follow your link-through. :D

I have no doubts about it John. You make people subscribe to your list in exchange of free report, and email people and once all the people in your list click on your blog link from the email. You get about 50,000 unique visitors in one day (depending on the amount of subscribers you have)

I agree John, why not do both. Email marketing is a proven way to make money. Social Media is a great thing and I use it just as others do however it is time consuming, I feel it is generally not well targeted (yes on Twitter people might follow me because they are interested in the content I have on there) but are they really going to buy my products or services? In addition email marketing requires them to opt-in and then confirm. Thank you, I know they are interested. I will focus my energies into that direction.