Spending Money On Advertising

I blame this all on Webmaster Talk. Ever since they placed that custom Google ad on my site, they seeded the idea in my head that I should try something like this as well. So after buying a Google ad on Webmaster Talk, I decided to buy some more space on other sites and blogs that match the topics I covered. So far I have purchased ad space at Problogger and Steve Palvina. All the ads are “Shout Out” type ads that their readers should enjoy reading. I also placed an ad on Plenty Of Fish just to see what kind of traffic it can deliver.

This is actually the first time I have used paid advertising to promote my site. I’ve been an Adwords user for a long time but I have always used it to do arbitrage. Yes, I am an arbitrager, but it’s not what you may think. I don’t use those MFA sites that everyone hates. I use Adwords to send traffic to highly targeted content pages that make me $1.50 for every $1.00 I spend.

Using Adwords SiteMatch to bring traffic to my blog will be an interesting experiment. Unlike normal Google ads, SiteMatch ads are not CPC based. Instead, you bid a maximum CPM you’re willing to pay for the site and Google will show your ad if it’s the best ad to show based on how the target site is performing. All the sites I purchased ad space on where done at $2 CPM ($1 for Plenty Of Fish) with a daily budget of $20 each. You own the entire ad spot with a SiteMatch ad, which is a feature I really like. Instead of being in competition with four other ads on a 300×250 spot, I get the entire space all to myself.

Depending on how these ads do, I may expand and advertise on more sites. I’ll keep you posted on how things go. If you can think of any other sites I should buy ad space on, please let me know. You can recommend your site if you want. 🙂


10 thoughts on “Spending Money On Advertising”

  1. Nomar says:

    damn, this sounds very interesting.. you can buy a add for my site.. 😀 but it won’t get you much money i think.. im just starting !

  2. Good luck John. It’s fun isn’t it! I can’t remember if I tried SiteMatch ads on problogger but I imagine the CPM will be fairly high.

    I’ve tried SiteMatch on a few other popular websites so far. The trick might be to find those gems that are not already overexposed to SiteMatch ads. The obvious low CPM high CTR. The other key is to write an ad that will draw clicks.

    I also run a new personal finance blog (among several other websites). I did a search for “personal finance blog” in Google and put SiteMatch ads on almost every website (competitors) in the first 30 results. Only a few of them had any SiteMatch advertisers on them at all. Some of the websites were not getting a high enough click-thru ratio so I disabled those websites but I found a few competitors where I was getting a fairly high CTR for the CPM. And this was very targetted traffic.

    I have not seen your ad on Webmaster-Talk.com yet. Maybe you need to raise the CPM a bit. Maybe to $20 CPM or so. …haha 😉

  3. Unfortunately John,

    my site is a romance and telenovela genre, not the kind of targeted traffic for your ‘tech industry ramblings’ here. I wonder what “Plenty of fish” traffic could give you either, definitely, not a targeted traffic. Perhaps it could chip in a positive balance from your
    “IntelliTXT” ads income.

  4. Tony says:

    Looking forward to your analysis of how all this advertising turns out!

    Speaking of ads, I’d like to point out that (in my opinion) having the _same_ TTZ banner display at the footer of every post (front page) looks kind of bad. Perhaps you could space them out a little (after every other post?) and see if you can make them display different products, not the same one over and over.

  5. John Chow says:

    Tony – The footer banners are random. They should display something different after every post. However, I guess that is not always the case. When the blog loads, it pull from a pool of 15 banners. I guess I need to add more banners to the rotation to make sure every post is different.

  6. Tony says:

    John – you are right (of course you would be). I guess I just lucked out and pulled the same banners one after another one too many times. They still repeat as I scroll down the page, but a larger rotation should make that negligable. 🙂

  7. John Chow says:

    Philomena Ojikutu – I burned through the Plenty Of Fish budget pretty fast! That site can deliver a lot of traffic! But the ad is not converting well so I pause the campaign.

  8. I’ll be looking out for your analysis of this site targeted advertising test you’re running John. Something I’ve been looking at doing for a while, as it seems possible to yield a good result in new return visitors.

  9. David Mackey says:

    Not a bad idea, good way to get advertising for cheap.

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