Comments on: Spending Money On Advertising http://www.johnchow.com/spending-money-on-advertising/ The Miscellaneous Ramblings of a Dot Com Mogul Sat, 22 Nov 2008 04:41:47 +0000 http://wordpress.org/?v=2.6.3 By: Blog Advertising Update « John Chow dot Com http://www.johnchow.com/spending-money-on-advertising/#comment-7915 Blog Advertising Update « John Chow dot Com Sat, 18 Nov 2006 10:42:52 +0000 http://www.johnchow.com/spending-money-on-advertising/#comment-7915 [...] As you know, I’ve started using the SiteMatch feature of Google Adwords to buy ad space on a few site as part of promotion for this blog. Here’s an update on how those ads are doing. [...] [...] As you know, I’ve started using the SiteMatch feature of Google Adwords to buy ad space on a few site as part of promotion for this blog. Here’s an update on how those ads are doing. [...]

]]> By: David Mackey http://www.johnchow.com/spending-money-on-advertising/#comment-7875 David Mackey Sat, 18 Nov 2006 05:18:28 +0000 http://www.johnchow.com/spending-money-on-advertising/#comment-7875 Not a bad idea, good way to get advertising for cheap. Not a bad idea, good way to get advertising for cheap.

]]> By: StrangeProgress http://www.johnchow.com/spending-money-on-advertising/#comment-7699 StrangeProgress Fri, 17 Nov 2006 01:37:03 +0000 http://www.johnchow.com/spending-money-on-advertising/#comment-7699 I'll be looking out for your analysis of this site targeted advertising test you're running John. Something I've been looking at doing for a while, as it seems possible to yield a good result in new return visitors. I’ll be looking out for your analysis of this site targeted advertising test you’re running John. Something I’ve been looking at doing for a while, as it seems possible to yield a good result in new return visitors.

]]> By: John Chow http://www.johnchow.com/spending-money-on-advertising/#comment-7474 John Chow Tue, 14 Nov 2006 20:57:26 +0000 http://www.johnchow.com/spending-money-on-advertising/#comment-7474 Philomena Ojikutu - I burned through the Plenty Of Fish budget pretty fast! That site can deliver a lot of traffic! But the ad is not converting well so I pause the campaign. Philomena Ojikutu - I burned through the Plenty Of Fish budget pretty fast! That site can deliver a lot of traffic! But the ad is not converting well so I pause the campaign.

]]> By: Tony http://www.johnchow.com/spending-money-on-advertising/#comment-7473 Tony Tue, 14 Nov 2006 20:50:39 +0000 http://www.johnchow.com/spending-money-on-advertising/#comment-7473 John - you are right (of course you would be). I guess I just lucked out and pulled the same banners one after another one too many times. They still repeat as I scroll down the page, but a larger rotation should make that negligable. :) John - you are right (of course you would be). I guess I just lucked out and pulled the same banners one after another one too many times. They still repeat as I scroll down the page, but a larger rotation should make that negligable. :)

]]> By: John Chow http://www.johnchow.com/spending-money-on-advertising/#comment-7469 John Chow Tue, 14 Nov 2006 20:09:43 +0000 http://www.johnchow.com/spending-money-on-advertising/#comment-7469 Tony - The footer banners are random. They should display something different after every post. However, I guess that is not always the case. When the blog loads, it pull from a pool of 15 banners. I guess I need to add more banners to the rotation to make sure every post is different. Tony - The footer banners are random. They should display something different after every post. However, I guess that is not always the case. When the blog loads, it pull from a pool of 15 banners. I guess I need to add more banners to the rotation to make sure every post is different.

]]> By: Tony http://www.johnchow.com/spending-money-on-advertising/#comment-7458 Tony Tue, 14 Nov 2006 16:09:00 +0000 http://www.johnchow.com/spending-money-on-advertising/#comment-7458 Looking forward to your analysis of how all this advertising turns out! Speaking of ads, I'd like to point out that (in my opinion) having the _same_ TTZ banner display at the footer of every post (front page) looks kind of bad. Perhaps you could space them out a little (after every other post?) and see if you can make them display different products, not the same one over and over. Looking forward to your analysis of how all this advertising turns out!

Speaking of ads, I’d like to point out that (in my opinion) having the _same_ TTZ banner display at the footer of every post (front page) looks kind of bad. Perhaps you could space them out a little (after every other post?) and see if you can make them display different products, not the same one over and over.

]]> By: Philomena Ojikutu http://www.johnchow.com/spending-money-on-advertising/#comment-7457 Philomena Ojikutu Tue, 14 Nov 2006 15:46:33 +0000 http://www.johnchow.com/spending-money-on-advertising/#comment-7457 Unfortunately John, my site is a romance and telenovela genre, not the kind of targeted traffic for your 'tech industry ramblings' here. I wonder what "Plenty of fish" traffic could give you either, definitely, not a targeted traffic. Perhaps it could chip in a positive balance from your "IntelliTXT" ads income. Unfortunately John,

my site is a romance and telenovela genre, not the kind of targeted traffic for your ‘tech industry ramblings’ here. I wonder what “Plenty of fish” traffic could give you either, definitely, not a targeted traffic. Perhaps it could chip in a positive balance from your
“IntelliTXT” ads income.

]]> By: Tim Schroeder http://www.johnchow.com/spending-money-on-advertising/#comment-7453 Tim Schroeder Tue, 14 Nov 2006 15:39:07 +0000 http://www.johnchow.com/spending-money-on-advertising/#comment-7453 Good luck John. It's fun isn't it! I can't remember if I tried SiteMatch ads on problogger but I imagine the CPM will be fairly high. I've tried SiteMatch on a few other popular websites so far. The trick might be to find those gems that are not already overexposed to SiteMatch ads. The obvious low CPM high CTR. The other key is to write an ad that will draw clicks. I also run a new personal finance blog (among several other websites). I did a search for "personal finance blog" in Google and put SiteMatch ads on almost every website (competitors) in the first 30 results. Only a few of them had any SiteMatch advertisers on them at all. Some of the websites were not getting a high enough click-thru ratio so I disabled those websites but I found a few competitors where I was getting a fairly high CTR for the CPM. And this was very targetted traffic. I have not seen your ad on Webmaster-Talk.com yet. Maybe you need to raise the CPM a bit. Maybe to $20 CPM or so. ...haha ;) Good luck John. It’s fun isn’t it! I can’t remember if I tried SiteMatch ads on problogger but I imagine the CPM will be fairly high.

I’ve tried SiteMatch on a few other popular websites so far. The trick might be to find those gems that are not already overexposed to SiteMatch ads. The obvious low CPM high CTR. The other key is to write an ad that will draw clicks.

I also run a new personal finance blog (among several other websites). I did a search for “personal finance blog” in Google and put SiteMatch ads on almost every website (competitors) in the first 30 results. Only a few of them had any SiteMatch advertisers on them at all. Some of the websites were not getting a high enough click-thru ratio so I disabled those websites but I found a few competitors where I was getting a fairly high CTR for the CPM. And this was very targetted traffic.

I have not seen your ad on Webmaster-Talk.com yet. Maybe you need to raise the CPM a bit. Maybe to $20 CPM or so. …haha ;)

]]> By: Nomar http://www.johnchow.com/spending-money-on-advertising/#comment-7422 Nomar Tue, 14 Nov 2006 07:56:15 +0000 http://www.johnchow.com/spending-money-on-advertising/#comment-7422 damn, this sounds very interesting.. you can buy a add for my site.. :D but it won't get you much money i think.. im just starting ! damn, this sounds very interesting.. you can buy a add for my site.. :D but it won’t get you much money i think.. im just starting !

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